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The latest global marketing, digital and ecommerce insights you need to know, from Econsultancy’s award-winning analysts and experts

Five key psychological principles of UX & UI design

What separates good and bad product design is understanding. Considering the motivations, goals and frustrations of your users gives you a deep understanding of how they’ll perceive and interact with your product.

What do the new Ofcom proposals mean for social media marketing? We ask some social media experts

This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]

Briefings

Short guides on the latest thinking, developments and terminology in digital, marketing and technology

How digital is shaping customer experiences for FMCG brands

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […]

How to run a customer journey mapping workshop

The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]

Spotlight on… Data and Privacy

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Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

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Browse our upcoming face-to-face training courses or talk to us about bringing Econsultancy training in-house. From Customer Experience and Ecommerce, to the popular 2-day Fast Track Digital Marketing, we cover the essential digital marketing topics.