Author: Will Wynne


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Four top tips on scaling for seasonal surges

Valentin's Flowers

For six weeks each year, I have to transform Arena Flowers into one that delivers 40 to 50 times its usual volume to cope with the surge in orders for Valentine Flowers and Mother's Day.

This is how we cope with this extra demand... 


Robots.txt And 404 pages: sometimes funny, always important

My last few posts have been fairly serious, so I figured I would mix in a little fun with this one and I'm soliciting input too (there’s a £50 prize for the best contribution,see at the end).

I've seen a spate of "Easter Egg" links doing the rounds on Twitter recently, some of which have been pretty inspired. They’re generally either the 404 page or the robots.txt page.

The topic for this post is to talk a little bit about what these pages are actually for and to share some of my favourites among the new ones I've seen recently.


Three months in: the new Cap Code and online business

Anyone in the online marketing space from large, million-pound retail sites to a retired teacher who sells animal portraits are subject to new and changing regulations, updates and directives.

The responsibility to understand these new regulations now falls not just on those marketing online, you now just have to be online.

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How should a young company approach social media marketing?

"We should be doing something with Twitter/ Facebook. What’s our strategy in this channel?!” is something on the minds of a lot of webby companies’ managers. 

Knowing what to do besides setting up a page and profile and then seeing what happens next can be difficult when many of the success stories bandied about are from brands with huge marketing budgets, legions of staff, millions of existing customers and a PR agency frothing excitedly at the mouth.


International e-commerce: three things to consider

One of the challenges of e-commerce is international expansion, and how exactly one goes about it. There are complications around websites, language, SEO, tax and how to integrate with back end systems.

We have spent a lot of time working it out here at Flowers HQ, as we now service not only the UK flower delivery market, but also those of France, Germany, The Netherlands and Belgium. Here are three of the key areas to think through before you embark on your international roll out:


Six top tips for bootstrapped startups

I find people are endlessly interested in what it's like to run your own business, and particularly like the juicy stories, since schadenfreude and rubber necking are yet to go out of fashion it seems.

So I'm going to share a few thoughts on starting a business; in particular about bootstrapped businesses where you haven't got a large pile of VC money behind you and the freedom to hire all the people you want and put PS3s in the kitchen. 

This post is for the poor sod who left the easy nine-to-five job and who is now fighting tooth and nail to keep his/her business going. A bootstrapping top tips if you will...