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Author: Adam Cranfield
Adam Cranfield is CMO at Mynewsdesk - the world's leading all-in-one newsroom and multimedia PR platform. He has worked in digital communications for 12 years, including agency side and as web manager for the Department for Education, CIMA and Nectar - where he also oversaw their social media strategy. In 2010 he founded Form Digital Consulting, working with businesses on digital effectiveness. He joined Mynewsdesk in 2011, when the Swedish headquartered company opened its London office.
Five tips for brands acting like publishers
A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens.
However, the returns can be more than worth it, as a growing list of examples shows.
Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies, non-profits, and public sector organisations are also aligning their marketing and communications plans around content creation and social media.
If you are wondering if you should take the plunge, or have already jumped, the five tips below will help you get the most out of your strategy.
Learn from the best: five must have newsroom features
If you were a king, how would you deck out your royal residence? Chances are you’d invest heavily to ensure your surroundings matched the importance of your status.
So (and forgive the far from subtle analogy), if content is king, then where you host your content surely needs a similar amount of thought, care and investment?