Author: Adam Stafford

Adam Stafford

Who we are
Fresh Egg is an integrated digital marketing agency with offices in Worthing, London and Sydney that offers technical expertise, creative flair and the ability to draw actionable insights from data. The combination of deep technical knowledge and broad digital marketing experience means we can give you honest advice on what can be achieved with your available resources.

Featured in Econsultancy’s top 100 digital agencies for 2013, our goal is to outperform expectations at every possible opportunity.

Recent Google updates: blood, SERPs and tears

Yesterday, the SEO forums were buzzing with the news that some major link building networks had been effectively shut down by having sites de-indexed by Google.

These type of sites, that publish short posts across a network of blogs, had been seen as an easy and time-effective way of getting a large number of anchor-text rich links pointing back at a target site.

Despite trying to up their game in terms of relevance and content however, most of these sites suffered from having a large number of clients saturating the network.  

This meant each site hosting these entries would be featuring a lot of different topic posts that did not correspond to an overall theme or subject of the site.