Author: Adarsh Rangaswamy

Adarsh Rangaswamy

Dynamic, savvy marketing professional with years of significant and progressive experience in business strategy, consumer behaviour, marketing planning and consulting, and internet marketing.

Social media measurement: defining the metrics to quantify ROI

Owing to the lack of KPIs for social media channels, businesses have struggled to define the metrics to measure return on investment. Although, measuring ROI of any communications effort is relative to the aims and objectives of your social media strategy, there are plenty of universal metrics applicable to the social channels.

This post highlights a few important metrics which help in formalising a marketing strategy for social media.