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Author: Alan Colville
Alan is an award winning User Experience Consultant living in Bristol. He's spent almost two decades as a customer experience designer. Over the years, Alan has learned that organisational challenges are the biggest barrier to great customer experience. He combines coaching with research, strategy and UX design to create experiences that are profitable for companies and loved by customers.
It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it.
You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.