Author: Alessandra Di Lorenzo

Alessandra Di Lorenzo

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com group

lastminute.com video ads

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

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