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Author: Aliya Zaidi
I work in the Research team for Econsultancy. We publish reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.
I manage Econsultancy's Innovation Report, which features short case studies on innovative marketing tactics in the digital world. If you are interested in submitting examples of work for this report, please email me at: firstname.lastname@example.org
It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.
Here, we explore some of the key points from Andrew's presentation ...
In the last twelve months, Econsultancy has started to get more involved in the social media space, with a presence now on several social networking sites, including Slideshare, Twitter, and YouTube. Here, we share learnings and best practices from twelve months of tweeting.
The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.
As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses
that have a deeper understanding of the relationship between the
economy and emerging patterns of consumer behaviour are far more likely
to emerge from the crisis unscathed.
The addition of this guide not only demonstrates the accelarated growth of this rapidly developing market, but also shows how the industry has moved on, from a rather fluffy approach to online PR, to quantitative measurement that incorporates analytics, monitoring tools and tangible metrics.
At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.
Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.
As more brands look to invest in the minefield that is social media marketing, it’s clear that standards are needed to define and measure success. However, marketers need to establish industry-wide best practices first and understand what they want to achieve, before tying down the metrics.
At E-consultancy’s recent Social Media roundtable, it was apparent that measurement is an issue that many marketers are still wrestling with.
New research published by E-consultancy this week reveals that the comparison engines sector continues to flourish despite challenges presented by the economic downturn and the increased cost of buying search engine traffic.
We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of Truemors.com, to talk about venture capital, startups and his latest project, Alltop.com.