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Author: Andrew Girdwood

Andrew Girdwood

Andrew is Media Innovations at bigmouthmedia. He has been in digital marketing for over nine/ten/many! years. In his time at bigmouthmedia he has been responsible for Search strategy, the coordination of Paid and Organic Search, the coordination of Search and Affiliate Marketing and Social. He comes from a technical background and has an honours degree in Computing Engineering.

In his spare time he likes to dabble in even more search, social, affiliate and even a bit of display testing. In fact, it's a challenge to get him stop talking about digital marketing.

How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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Affiliates can be your social media allies

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.

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Using search to measure offline success

One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.

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Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

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Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

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