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Author: Andrew Isidoro

Andrew Isidoro

Having graduated with an advertising degree, Isidoro started his career in digital marketing with one of the fastest growing higher education institutions in the UK.

Andrew has continued to grow professionally as a digital marketer both in-house and agency side working across a range of different industries. Experienced in a wide range of digital marketing practices, Andrew specialises in content marketing strategy and technical SEO using data to identify and develop areas of improvement for clients online.

Google Plus Custom Profile URL

New Google Plus custom URLs: more than meets the eye

With Google+ now allowing users to customise their user profiles many are flocking to get their custom vanity URL.

However, how many have read the "payment" section of the new terms of use?


Helping fund a non-profit: the digital donation funnel

When it comes to generating donations we all know that there is more to digital fundraising than simply broadcasting to your supporters.

It’s important to understand who the audience is, whether they likely to convert into volunteers and/or financial supporters and what the best method is of communicating with each stakeholder group to get the best return on resources.

Schema Markup

Why you need to Schema now, not later

Last week I came across a great thought-provoking article by Carrie Hill on Search Engine Land outlining a few underutilised ways of implementing schema.

Much of the article was technical common sense until I read the words: Schema Now, Not Later.

Anyone that has read my previous posts on Econsultancy (especially those on the Knowledge Graph) will know of my love of all things structured, which is why it was such a joy to hear others lauding the virtues of schema.org mark-up.

Organisation Schema.org Markup

Why your brand needs 'organisation markup'

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.

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Digital Marketing for Charities

Five tips for charities to rock their digital marketing

Much of what is discussed within the digital marketing space tends to focus on getting the most out of digital to drive sales, enquiries and conversions.

And yet charities and non-profits are often overlooked by our industry writers when it comes to offering help in driving donations and building relationships with their stakeholders.

Over the past few weeks, Econsultancy has published a number of posts covering TwitterPinterest and Facebook and now I have five more general tips, put together as part of our recent digital training day for non-profits to help maximise their presence online.

Google Plus Sign-In

Ultimate guide to Google+ Sign-In: more than authentication

With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In. 

With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community.

Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time.

Google Knowledge Graph

Google’s Knowledge Graph: one step closer to the semantic web?

Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.

As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web.

Enter the Knowledge Graph, a database of over 570m of the most searched-for people, places and things (entities), including around 18bn cross-references. A truly impressive demonstration of what a semantic search engine with structured data can bring to the everyday user.