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Author: Andrew Seel
Expert in online colloboration, online customer engagement and the social web with over 18 years experience in digital. Managing Director of leading social media consultancy Qube Media and member of Econsultancy training team for social media, online PR and online communities.
Asked about John Lewis’s greatest attribute against the digital giants in Vogue, Paula Nickolds, Managing Director, had two words: “It’s people”.
It sounds simple, right? But in an increasingly competitive marketplace, brands need to be smart to reach prospective candidates and then attract and retain the best talent – something existing employees can help with when given the opportunity to become advocates for the business.
High-profile influencers on social media platforms have continued to grab the headlines in 2017, but a different kind of influencer tribe has been steadily getting more brand traction: employee advocates.