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Author: Andrew Warren-Payne
Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.
Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.
Keeping my eye on the retail landscape, one area that has been spoken about is the use of interactive tablets and displays in-store, and a recent DigitasLBi survey revealed that 43% of internet-shopping consumers had used multimedia shopping aids of this kind.
On my wanderings about Oxford Street, I noticed that M&S had quite a few of these dotted around. I thought I would test it out and see what it was like.
Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips.
Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together to share their thoughts from the day on a panel.
For those of you that couldn’t be there, here are some key takeaways that I noted.
If you fail to plan, plan to fail. It would be hard not to apply this to SEO.
That’s why in compiling our SEO Best Practice Guide (which has just been majorly revised), we made sure we went to the experts in this area, so that people can get their organic search efforts off to the right start.
I caught up with some of the contributors to this section to ask them some questions about planning and strategy. They provided me with a huge amount of valuable information.
So where should those looking to "shake things up" turn to for inspiration? To assist, I've selected a few Slideshare decks on culture that I hope will inspire those at the highest rungs of business to wake up and smell the coffee.
Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide.
To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.
One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him to share his knowledge following Joe Friedlein's thoughts on on-page optimisation last week. His thoughts are below...