Author: Andrew Grill

Andrew Grill

Andrew Grill is the CEO of Kred, the largest social influence platform in the world. 

Andrew is also a regular, and sought after conference presenter on social business, social media, and digital technologies and is the editor of one of the world’s leading websites on digital and social, 

He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business. 

Can 'iPadvertising' save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?