Author: Andy Budd

Andy Budd

Andy Budd is one of the founding partners at User Experience Design Consultancy, Clearleft.

A model for Digital Transformation: Pioneers, settlers & town planners

One of the things I’ve noticed while helping companies deal with digital transformation is the tendency to favour one mode of operation over all else.

This dominant culture allows companies to optimise for what they are currently doing, whether it’s selling fashion items, publishing books or delivering technology services.

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Four different approaches to digital transformation: Which suits your needs?

Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age.

A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid being disrupted themselves.

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