Author: Anna Francis

Anna Francis
Google Alphabet

What is Google’s new company Alphabet and what does it mean for you?

Yesterday Google announced that it was going to be completely restructured and sit as a subsidiary of its new parent company, Alphabet.

content psychology

Six psychology principles that can help your content marketing

Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer.

Knowing what makes your customers tick and how you can influence their purchasing behaviours and decisions is crucial when developing in-depth content marketing strategies.

Google's Mobile Algorithm

How brands should embrace the new Google mobile algorithm

Earlier this year, Google announced that it would expand its use of 'mobile-friendliness' as a ranking signal on 21 April 2015.

Meerkat App

Eight ways brands can add Meerkat into their marketing mix

Meerkat has an opportunity to change social media forever and make a big impact on digital marketing.

Here are just a few creative ways brands can add Meerkat into their marketing mix.