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Author: Anna Lewis

Anna Lewis

Guest blogger and speaker focussing on web analytics, SEO and PPC.

Since leaving University with a degree in Advertising I have been working in SEO and PPC and have developed a keen interest and knowledge of Website Analytics. All of these skills are frequently used within my role as a Digital Marketing Executive at Koozai, a leading Digital Marketing Agency in Hampshire and London. I am also keen on writing about these areas and have even filmed video guides focussing on Web Analytics.

At Koozai we specialise in Search Engine Optimisation, Pay Per Click (PPC), Brand Reputation Management, Social Media, Video Marketing, Analytics, Conversion Rate Optimisation (CRO) and Copywriting working with a wide range of clients across many sectors.

Why I love using the Google Analytics API

As a self-confessed analytics geek, I was very excited when I first took a look at what the Google Analytics API can provide.

The best thing about it from my point of view is that it's about making the data more accessible to people who may not like digging around in figures.

So whether you are an analytics nut or whether you just want a simple way to see the numbers that matter to you, this post will help you understand why you should be considering the Google Analytics API.

11 comments

Google making more changes to AdWords: display network updates

This month Google has announced another change to Google Adwords - the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.

I've come to the conclusion that this is to increase the use of Google's display network by making it easier to use, to keep up with competition and, of course, to make more money. 

Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.

However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.

3 comments
SEO KPI measurement

Top five KPIs for SEO campaigns

Throughout an SEO project there are many different ways to measure performance, but which is the most important?

Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?

This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.

After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.

14 comments
Tracking social media in Google Analytics

Tracking social media activity on and off your website

Social media plays a big part in the online world now. But how much? 

This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for. 

11 comments
call tracking in Google Analytics

How to track phone call leads in Google Analytics

Following on from my post about how to track on page website leads in Google Analytics, this post is here to show you how to tie in any leads via the phone with the callers' activity on your website.

With many businesses that do not have an online shop, the phone is often the biggest source of business but also one of the hardest to track.

Imagine seeing which users called you and finding out which keywords and traffic sources they used to get to your site.

By the end of this post you will know how to get this invaluable data too.

17 comments
Tracking leads in Google Analytics

How to track on page leads in Google Analytics

Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return.

This is the first in a series of posts that will take you through the best ways to track a variety of leads that you may be targeting.

In this post I'll show you how to track on-page leads. The other part(s) will cover leads that involve off page activity, including social interactions and phone call leads, all within Google Analytics.

8 comments