{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Adarsh Rangaswamy

Adarsh Rangaswamy

Dynamic, savvy marketing professional with years of significant and progressive experience in business strategy, consumer behaviour, marketing planning and consulting, and internet marketing.

Social media measurement: defining the metrics to quantify ROI

Owing to the lack of KPIs for social media channels, businesses have struggled to define the metrics to measure return on investment. Although, measuring ROI of any communications effort is relative to the aims and objectives of your social media strategy, there are plenty of universal metrics applicable to the social channels.

This post highlights a few important metrics which help in formalising a marketing strategy for social media.