Author: Ari Shpanya

Ari Shpanya

Ari is co-founder of Zent ,and HomeShare - a shared housing destination that offers a New Way To Live. Graduate of the GSB Stanford Ignite program.  

Contributes and featured at: venturebeat, econsultancy, retailwire and Forbes

Formerly CEO and founder of Wiser, an enterprise focused ecommerce SaaS (acquired Sep 2016).

How repricing helps level the ecommerce playing field

If you're new to the ecommerce industry, I'll let you in on a “little” secret. There's an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it's the largest online retailer in the western hemisphere. 

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Seven ecommerce add-ons all online retailers need to know

The ecommerce landscape is a competitive one. To guarantee success online, retailers can get help from various resources that will improve their presence.

This help usually comes from third party add-ons that specialize in different aspects of an ecommerce business.

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How to make Black Friday stand out in the longer holiday season

Many critics believe Black Friday won't be as big as past years. That doesn't have to be the case.


What retailers should do instead of ‘everyday low prices’

'Everyday low prices' was a successful strategy for Walmart, but how does it fare today?

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What three of the biggest retailers can teach us about ecommerce

Many retailers resort to sales and discounts to boost sales.

However, smarter retailers have demonstrated there's more to it than that. 


Why Amazon can be an important channel for SMEs

The Amazon marketplace has become necessary for ecommerce success.

Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success.


Why our wrists could host a retail revolution

Imagine having a personal helper by your side when you shop.

With the smartwatch's rise in popularity, this can now be possible.

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Three ways to improve profit margins with multichannel retail

As an idea, multichannel retail has gained plenty of traction in the online retail space.

It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers. 


Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 


Test until your price is the best

Small price changes can yield short term gains. Price testing can make them long term.

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Let data be the fuel to boost conversion rates

Most retailers already have the secret to higher conversion rates: data.


When should you give away something for free?

Giving away products for free is far from sustainable, but then again there's a time and a place for everything.