Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.

tasso argyros

A day in the life of... CEO of a customer data platform

ActionIQ is an enterprise customer data platform working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.

Let's hear about his mission to make it easier for large enterprise marketers to manage data across channels.

spoon guru

Spoon Guru on AI-powered mission to change food discovery & shopping

Spoon Guru is a smart search tool that finds foods and recipes to match your unique dietary needs.

The company partnered with Tesco in 2017 to help customers filter grocery products on the retailer's ecommerce website. Spoon Guru's co-founder and CEO Markus Stripf is speaking at the Festival of Marketing 2018, October 10-11 in London (the undoubted highlight of our marketing calendar), so we caught up with him to get a sneak peek.

agatha rymanowska

A day in the life of... SVP Enterprise Operations at Conversant

Agatha Rymanowska works for Conversant, a personalized digital advertising company and the digital media arm of Epsilon.

What does Rymanowska do, is it fun and what skills does she need? That's exactly what we asked...

johann hermann

A day in the life of... COO of a search-based targeting company

Johann Hermann, COO at Nano Interactive, says his favourite tool is his brain and in an ideal world his next job will be building boats by hand.

Find out what else Johann has to say about his role at the search-based targeting company...


The best Asia-Pacific digital marketing stats from July 2018

This month's roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.

Here's the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)...

amy kean

A day in the life of... head of strategic innovation at Starcom

Well, this has to be my favourite 'Day in the Life' interview yet, with author and head of strategic innovation at Starcom, Amy Kean.

Never has innovation sounded more practical and fun. Let's hear from Amy about what it means to have such an intimidating job title...


Calculating digital marketing ROI: Seven questions to ask before you start

Econsultancy has just published a new Best Practice Guide, Maximising the ROI of Digital Marketing.

Subscribers can download the guide in full, but I thought I would tease you, reader, by sharing seven questions marketers should ask themselves before they calculate ROI.

kam reell

A day in the life of... digital marketing officer at Birmingham Women's and Children's Hospital Charities

We've got another clientside 'day in the life' this week, as we follow Kam Reehal for a day. Kam is senior digital marketing officer at Birmingham Women’s and Children’s Hospital Charities.

Let's find out more about a life in digital fundraising...

trip advisor

Why TripAdvisor's UX is head and shoulders above OTAs

After booking a few hotel rooms recently, I thought it worth making some notes about why TripAdvisor is the only aggregator I feel truly comfortable using. 

Unsurprisingly, it is the reviews on TripAdvisor, the service's raison d'être, that prove so compelling to me. But there are a few other notable features, too.

lilly keating

A day in the life of... a digital product manager at Argos

Argos is an undoubted pioneer of digital and multichannel retail. From click and collect to online merchandising, the retailer has been ahead of its time.

That's why it's so exciting to catch up with a senior digital product manager at the brand, Lilly Keating, to see what her days entail...


GDPR has brought us Heath Robinson websites and Kafkaesque UX

Assess the following sentence for signs of rationality:

"Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt outs on this page to work."

Me neither.

sarah betts

A day in the life of... an advocacy manager

Sarah Betts is an advocacy manager at Qubist, an employee advocacy marketing platform.

What is an advocacy manager? Who better than Sarah to tell all...

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