Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

privacy notice

GDPR: How to create best practice privacy notices (with examples)

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information.

One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.

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lisa henderson

A day in the life of... Chief Client Officer at Epsilon

Lisa Henderson is Chief Client Officer at Epsilon and this week's Day in the Life interviewee.

Henderson gives us a clear and erudite account of what it takes to work in a big organisation helping clients with new tech and traditional marketing goals.

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fridge

The most joyful digital news stories from the last week

It's time for the latest rattlebag of wonder from the last week in digital.

I promise you three LoLs, one small tear, and twelfteen smirks. Here we go...

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i am a writer

A 10-step process to writing excellent B2B blog posts

Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B.

Now I wouldn't call myself an expert at writing blog posts, but I have written an awful lot of them aimed at a B2B audience. I therefore feel I can just about get away with writing a guide to... writing.

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automation usage

What is the state of marketing automation in Australia & New Zealand?

Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.

Econsultancy's latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.

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checkbox

GDPR: 10 examples of best practice UX for obtaining marketing consent

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.

However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.

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chelsea ikona

A day in the life of... a web designer for a programmatic ad company

Chelsea Ikona is a web designer at Sociomantic, a display advertising company and part of Dunnhumby, the customer science company, wholly owned by Tesco.

What does a designer do for a programmatic ad firm? We're about to find out...

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graph team

A beginner's guide to building a data science team

So, you want to build a data science team? Here's some stuff to think about.

Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.

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muybridge

The most joyful digital news stories from the last week

It's a short roundup of the most enjoyable news stories this week, but rest assured that it is 100% gold.

From great GIFs to literally life-changing apps, there's much to raise the spirits and interrupt your daily routine of email creation, client calls, spreadsheet wrangling, or whatever else it is that you do.

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chart

The best APAC digital marketing stats from June 2017

Better late than never, here's your roundup of all the best digital marketing stats from Asia-Pacific in June 2017.

Topics include misconceptions of adland, mobile video in India, ecommerce in Malaysia, and VR in China.

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yahoo storytellers logo

A day in the life of... Head of Yahoo Storytellers content studio

Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.

We caught up with Emma to see what her role entails.

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pocket girlfriend go

10 silly digital things we've enjoyed in the last week

From infuriating Kickstarters to rather creepy AR games, we aim to bring you the silliest stuff in digital from the last week.

Enjoy!

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