Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Charity websites must tackle content design & information architecture

Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.

There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.

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A day in the life of... an account manager at Certona

David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.

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Start Me Up! Osha Clean, the 'Uber for window cleaning'

Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far.

This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...

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Remove the waffle from your content or risk failure in voice search

At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.

You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple:

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A day in the life of... a design strategy lead at Fjord

It's a cracking 'day in the life' this week, as we spend time with John Jones, global design strategy lead at Fjord.

Let's see what makes Jones tick. And remember, if you're looking for a new role, check out the Econsultancy jobs board yourself.

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Take our GDPR survey and get a free copy of the final report

With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some resources to assist marketers in assessing the impact on their work.

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The best APAC digital marketing stats from December 2017

It's a relatively brief but interesting roundup this month, with India featuring heavily.

Reports from Google, YouGov and Unicef all provide interesting reading. Remember to check out Econsultancy's Internet Statistics Compendium for more.

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A day in the life of... head of digital marketing & media at Philips

This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing & Media at Philips.

Cahill gives us the lowdown on what it takes to work in marketing at a multinational.

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Happy holidays from Econsultancy, see you in 2018!

Happy holidays to all you die-hard Econsultancy blog readers.

You'll be glad to know we're affording you a little bit of a break over the holiday period. We'll be back on January 2nd with inkwells refilled, but until then you won't see any more blog posts or indeed receive our Digital Pulse newsletter.

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Econsultancy's top 25 blog posts of 2017

We'll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period.

But before we do, here's a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months.

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Programmatic advertising trends in 2018: What do the experts predict?

What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?

But I'm not the man to ask, so I went in search of some experts. Here's what they said...

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A day in the life of... a HR director at an in-house agency

Amina Folarin is global HR director at OLIVER Group UK, an in-house agency.

Here's what she does with her time, alongside some tips for anyone thinking of going into HR, or who simply wants to get the best out of their team. 

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