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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Three brands succeeding in connecting online and offline experiences

It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.

In this post we look at three such brands doing just that.

vr headset

Brand VR: Five of the best non-gimmicky experiences so far

Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.

So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.

Here are five brands who have made a good fist of VR in its current form.

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How KLM uses bots and AI in 'human' social customer service

KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.

She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.

Here's a recap..

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A day in the life of... a dancer turned head of paid media

Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.

He's had an interesting career path, as the headline suggests.

We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.


The winners: Masters of Marketing Awards 2016

This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.


All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.

solvency II

How Thomson Reuters used sales targets to prove the value of marketing

Antonia Wade is head of marketing in Europe for Thomson Reuters.

At the Festival of Marketing she talked about how marketing is being transformed in her business. 

It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.


10 quotes from Unilever CMO Keith Weed at the Festival of Marketing 2016

Keith Weed was one of the esteemed headliners on day one of the Festival of Marketing in London yesterday.

Here are 10 quotes from Keith on digital, millennials, startups and more..


How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.

kfc on tmall

The best APAC digital marketing stats from September 2016

WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.

And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.

jp morgan and ge logos

Digital transformation in a B2B giant: JP Morgan & GE

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts.

But as the digital expectations of consumers have infiltrated the professional world, things have changed.

B2B companies are just as likely to be undergoing digital transformation in 2016 as software continues eating the world. Here are the stories of two giants - JP Morgan and GE.

david miranda

A day in the life of... CTO at Resident Advisor

What's it like being a CTO?

We asked David Miranda, Chief Technical Officer at Resident Advisor, in the latest in our 'Day in the Life' series.

Here's what he had to say...