Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

glossier email

Why I love Glossier's email marketing

Glossier is pretty well known now, even pricking the consciousness of people like me who aren't necessarily in the brand's target market.

The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.

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How AI is redefining personalisation & the job of the email marketer

Personalisation is a word that marketers use every day with no great degree of thought.

Some may conflate segmentation or product recommendations with personalisation. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.

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ian hyde

A day in the life of... a head of paid media at a digital marketing agency

Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?

Here's Hyde to tell us more...

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Take our Brexit survey for marketers & HR professionals

How have your marketing and HR departments responded to the UK's decision to leave the European Union?

Take our Brexit survey to let us know your views and you'll get an advanced copy of the published report, Brexit: A Guide for Marketing and HR.

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josh baines

A day in the life of... a product marketer

Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).

What's it like to be a product marketer? Let's find out...

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The best APAC digital marketing stats from March 2018

Here's your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.

You can get even more in Econsultancy's Internet Statistics Compendium. On we go...

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michael olaye

A day in the life of... CEO of a digital creative agency

Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.

A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let's find out more...

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A day in the life of... Principal Sales Engineer at OpenX

The wonderful world of adtech is our domain this week, as we catch up with John Tyler Grant, Principal Sales Engineer at OpenX.

Here's what John had to say about his role, the industry, and what adtech wannabes need to do to succeed...

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A day in the life of... a motion designer

We're in the land of the creative for this week's 'day in the life'.

Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.

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A brief introduction to second-party data

Econsultancy has just published a handy guide to second-party data, in association with Salesforce.

Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.

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Start Me Up! Metrical – reducing cart abandonment with predictive analytics

In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of Metrical, a cart abandonment solution built on predictive analytics.

We caught up with Zabe Agha, the Founder & CEO, to ask a few questions.

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The best APAC digital marketing stats from the last month

We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.

Plenty to get your teeth stuck into here, as well as in Econsultancy's Internet Statistics Compendium.

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