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What are the components that make a great user experience?
These components can be ordered in a hierarchy or pyramid, with the most essential at the foot and the ultimate at the top. Let's examine this hierarchy, which is taken from Econsultancy's Best Practice Guide: User Experience and Interaction Design for Mobile and Web.
What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.
In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.
Digital user interfaces are an integral part of brand image, usability and often the business as a whole.
So, what does a UI designer do? Matt Bartlett is Senior UI Designer at web-design agency Ridgeway.
Here's what he does with his time...
The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI.
But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.
Here are 10 of them...
Google's local inventory ads have been available since 2015.
They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.
Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.
Some companies have customer experience managers or departments, and others do not. Why is that?
Who should own customer experience and what does that entail?
Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?
Lots of nice little titbits in this week's digital news. And not one bit of misinformation.
Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.
The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.
Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.
The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.
Joining up marketing channels is not a new concept - Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).
The idea of providing a consistent and connected customer experience across marketing touchpoints has been mainstream for at least five years.
However, recent research from Econsultancy shows that 70% of marketers in Asia Pacific have either little management across touchpoints or completely siloed delivery.
Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.
I've gathered up some of these terms in an attempt to assist people who are new to the industry.