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Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.
It's just another week jam-packed with digital news.
Commence your catch-up...
People-based ad targeting brings the opportunity to target increasingly small segments of customers.
But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.
I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.
If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.
This is inconvenient for the many writers out there who like to use this tool to plan their content.
Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.
Payment impacts customer experience more than anything else.
In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.
"Bots are better without the conversation."
With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'
Back Me Up is an insurance company and app for 17-49 year olds.
The service is a masterpiece of marketing and design for younger customers.
Our latest 'Day in the Life' features a topic we haven't covered yet - PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'
I think I'm remembering that right.
Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?
Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.
The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).
So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?
Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.
Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.
Having said that, some brands 'got' social media a lot quicker than others.
Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.
So what are the challenges facing CRM marketers?
I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.