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Cause marketing seems to be pretty noticeable at the moment.
Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.
I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.
The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.
Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.
Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.
So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.
Here are five brands who have made a good fist of VR in its current form.
KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.
She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.
Here's a recap..
Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.
He's had an interesting career path, as the headline suggests.
We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.
This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.
The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.
If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.
Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.
Antonia Wade is head of marketing in Europe for Thomson Reuters.
At the Festival of Marketing she talked about how marketing is being transformed in her business.
It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.
Keith Weed was one of the esteemed headliners on day one of the Festival of Marketing in London yesterday.
Here are 10 quotes from Keith on digital, millennials, startups and more..
How has Barclays used video content to regain relevancy and trust?
Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.