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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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Four big brands on the state of digital analytics

At the launch of the 2016 Measurement and Analytics Report, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.

Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.

Here's what they had to say..

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tom barton

A day in the life of... Online Capability Consultant at BT

This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.

Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...

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news

The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

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festival of marketing logo

Festival of Marketing 2016 agenda: 200 speakers over 12 stages

We've already made some fantastic announcements about this year's Festival of Marketing.

Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.

But now the full agenda is live, showcasing more than 200 speakers over 12 stages.

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pokemon go

Pokémon GO: Zappar founder tells us what it really means for augmented reality

Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.

What can brands learn from Nintendo's digital transformation? And what does it mean for augmented reality (AR)?

But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.

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crayola

23 clever uses for colour in ecommerce UX

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.

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travelpeople

Why Lastminute.com is taking control of its ad inventory

Last week, lastminute.com group announced its new media business, The Travel People.

In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.

Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?

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pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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house

Programmatic advertising: Why the trend for moving it in house?

I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.

So far, I've touched on challenges of programmatic and the basics of mobile programmatic.

For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?

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ooh

Six case studies that show how digital out-of-home advertising is changing

Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.

In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.

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steve wozniak

Steve Wozniak, co-founder of Apple, to headline Festival of Marketing 2016

Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.

The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.

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pokemon go

Should Pokémon GO give marketers hope for augmented reality?

Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.

But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.

So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?

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