Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

i am a writer

A 10-step process to writing excellent B2B blog posts

Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B.

Now I wouldn't call myself an expert at writing blog posts, but I have written an awful lot of them aimed at a B2B audience. I therefore feel I can just about get away with writing a guide to... writing.

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automation usage

What is the state of marketing automation in Australia & New Zealand?

Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.

Econsultancy's latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.

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checkbox

GDPR: 10 examples of best practice UX for obtaining marketing consent

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.

However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.

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chelsea ikona

A day in the life of... a web designer for a programmatic ad company

Chelsea Ikona is a web designer at Sociomantic, a display advertising company and part of Dunnhumby, the customer science company, wholly owned by Tesco.

What does a designer do for a programmatic ad firm? We're about to find out...

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graph team

A beginner's guide to building a data science team

So, you want to build a data science team? Here's some stuff to think about.

Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.

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muybridge

The most joyful digital news stories from the last week

It's a short roundup of the most enjoyable news stories this week, but rest assured that it is 100% gold.

From great GIFs to literally life-changing apps, there's much to raise the spirits and interrupt your daily routine of email creation, client calls, spreadsheet wrangling, or whatever else it is that you do.

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chart

The best APAC digital marketing stats from June 2017

Better late than never, here's your roundup of all the best digital marketing stats from Asia-Pacific in June 2017.

Topics include misconceptions of adland, mobile video in India, ecommerce in Malaysia, and VR in China.

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yahoo storytellers logo

A day in the life of... Head of Yahoo Storytellers content studio

Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.

We caught up with Emma to see what her role entails.

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pocket girlfriend go

10 silly digital things we've enjoyed in the last week

From infuriating Kickstarters to rather creepy AR games, we aim to bring you the silliest stuff in digital from the last week.

Enjoy!

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maturity model analytics

Predictive analytics: Four prerequisites of an effective strategy

Predictive analytics or big data analytics is the process of taking a range of data sources and using algorithmic analysis to identify patterns in the data and predict future user behaviours.

In Econsultancy's Predictive Analytics report, in association with RedEye, a model was proposed detailing three stages of analytics maturity.

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Via Yolanda on Flickr

Make your new marketing hires read this collection of articles

The marketing industry is notorious for not getting to the point.

Vendors wrap their services in complex hyperbole, creatives value medium over message, and blogs like this one (hands up) often fail to call them out.

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bain capital

A day in the life of... a brand naming consultant

Sasha Stack is a partner at Lippincott, a creative consultancy that specialises in brand, innovation and culture.

Sasha works in the brand strategy group and leads the naming team. Let's find out what she does with her day...

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