tag:econsultancy.com,2008:/blog/authors/ben-davis-2 Posts by Ben Davis from the Econsultancy blog 2018-07-16T12:52:31+01:00 tag:econsultancy.com,2008:BlogPost/70181 2018-07-16T12:52:31+01:00 2018-07-16T12:52:31+01:00 A day in the life of... head of product at an audience management platform Ben Davis <p><strong>Graham Morley is a customer experience expert who works for Carbon, an audience management platform, developed by Clicksco.</strong></p> <p>What is an audience management platform? Here's Graham to explain more and to tell us what he does with his time.</p><p><a href="https://econsultancy.com/blog/70181-a-day-in-the-life-of-head-of-product-at-an-audience-management-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70175 2018-07-13T15:38:01+01:00 2018-07-13T15:38:01+01:00 A day in the life of... a performance manager at a media agency Ben Davis <p><strong>Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.</strong></p> <p>So let's talk to a performance manager, Jack Carr, from digital agency NMPi.</p><p><a href="https://econsultancy.com/blog/70175-a-day-in-the-life-of-a-performance-manager-at-a-media-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70143 2018-07-11T12:50:09+01:00 2018-07-11T12:50:09+01:00 A day in the life of... head of client retention at a referral marketing platform Ben Davis <p><strong>If you're into growth hacking, referral marketing, customer acquistion, performance, then this 'day in the life' is for you.</strong></p> <p>Zoe Gove is from Mention Me, a refer-a-friend platform. Here's her day...</p><p><a href="https://econsultancy.com/blog/70143-a-day-in-the-life-of-head-of-client-retention-at-a-referral-marketing-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70167 2018-07-10T09:00:00+01:00 2018-07-10T09:00:00+01:00 A day in the life of... CEO of a returns management company Ben Davis <p><strong>Ecommerce returns are quite the pickle – a slick and free service attracts shoppers, but a high returns rate can knock profitability.</strong></p> <p>Graham Best is CEO of ReBOUND, a returns management company. This is a day in his life...</p><p><a href="https://econsultancy.com/blog/70167-a-day-in-the-life-of-ceo-of-a-returns-management-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70151 2018-07-05T15:58:38+01:00 2018-07-05T15:58:38+01:00 The best Asia-Pacific digital marketing stats from June 2018 Ben Davis <p><strong>A short and sweet roundup this month. Here's the best Asia Pacific stats we've seen in June 2018.</strong></p> <p>Topics include basket abandonment, adspend in Ramadan, and trust in media.</p><p><a href="https://econsultancy.com/blog/70151-the-best-asia-pacific-digital-marketing-stats-from-june-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70147 2018-07-04T11:59:41+01:00 2018-07-04T11:59:41+01:00 Register for Econsultancy's free email marketing webinar, 19th July Ben Davis <p><strong>This month, Econsultancy's regular trends webinar on 19th July is open to all (not just subscribers). <a href="https://econsultancy.com/events/email-marketing-webinar">You can sign up here</a>.</strong></p> <p>The webinar will examine some of the key trends in email marketing, featuring insights and benchmarks from our latest Email Census Survey 2018, in association with Adestra.</p><p><a href="https://econsultancy.com/blog/70147-register-for-econsultancy-s-free-email-marketing-webinar-19th-july/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70144 2018-07-02T13:25:59+01:00 2018-07-02T13:25:59+01:00 A day in the life of... head of production at a creative agency & studio Ben Davis <p><strong>Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.</strong></p> <p>As always, allow us to point you to <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy Jobs</a> if you're looking for a new role.</p><p><a href="https://econsultancy.com/blog/70144-a-day-in-the-life-of-head-of-production-at-a-creative-agency-studio/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70133 2018-06-28T09:54:52+01:00 2018-06-28T09:54:52+01:00 A day in the life of... head of culture marketing at Wasserman Ben Davis <p><strong>Jade Garrow has an intriguing job title. Let's find out what she does at Wasserman.</strong></p><p><a href="https://econsultancy.com/blog/70133-a-day-in-the-life-of-head-of-culture-marketing-at-wasserman/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70122 2018-06-25T12:05:10+01:00 2018-06-25T12:05:10+01:00 A day in the life of... Head of Frontend Development at Octopus Energy Ben Davis <p><strong>Ashley Firth is head of front-end development at Octopus Energy, a challenger brand that has invested heavily in solar and aims to provide a "better experience for [the energy customer] through transparency, honesty and simplicity."</strong></p> <p>Let's hear what a day in Ashley's life is like, and remember that you can hear more from Ashley and Octopus Energy at 2018's <a href="https://www.festivalofmarketing.com">Festival of Marketing</a>, where he'll be speaking about their approach to web accessibility.</p><p><a href="https://econsultancy.com/blog/70122-a-day-in-the-life-of-head-of-frontend-development-at-octopus-energy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70109 2018-06-21T09:46:17+01:00 2018-06-21T09:46:17+01:00 A day in the life of... Director of Marketing & Strategy at Cognifide Ben Davis <p><strong>Let's chat to Kieron McCann from Cognifide, a WPP marketing technology consultancy.</strong></p> <p>What's it like to tackle client strategy and work in the fast-paced agency world?</p><p><a href="https://econsultancy.com/blog/70109-a-day-in-the-life-of-director-of-marketing-strategy-at-cognifide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70099 2018-06-18T11:37:02+01:00 2018-06-18T11:37:02+01:00 A day in the life of... head of ecommerce at a fine art retailer Ben Davis <p><strong>Matt Lamb is head of ecommerce for Castle Galleries.</strong></p> <p>Is it all wine and canapés, just another ecommerce job, or somewhere in between? Here's Matt to tell us more...</p><p><a href="https://econsultancy.com/blog/70099-a-day-in-the-life-of-head-of-ecommerce-at-a-fine-art-retailer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70098 2018-06-15T15:09:22+01:00 2018-06-15T15:09:22+01:00 The best digital marketing stats we've seen this week Ben Davis <p><strong>There's a whiff of AI and automation in this week's digital stats roundup, as well as a bit of World Cup crowbarred in.</strong></p> <p>Of course, there's more available in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/70098-the-best-digital-marketing-stats-we-ve-seen-this-week-26/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70091 2018-06-13T09:59:13+01:00 2018-06-13T09:59:13+01:00 A day in the life of... an executive creative director Ben Davis <p><strong>Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.</strong></p> <p>This is a day in her life...</p><p><a href="https://econsultancy.com/blog/70091-a-day-in-the-life-of-an-executive-creative-director/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69906 2018-06-11T10:27:36+01:00 2018-06-11T10:27:36+01:00 A day in the life of... VP Marketing at a video tech company Ben Davis <p><strong>We're visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.</strong></p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/69906-a-day-in-the-life-of-vp-marketing-at-a-video-tech-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70081 2018-06-07T15:18:00+01:00 2018-06-07T15:18:00+01:00 B2B email creative doesn't have to be all bells and whistles Ben Davis <p><strong>The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.</strong></p> <p>Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our <a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/">repermissioning roundup</a>), which flogs an analogy to death.</p><p><a href="https://econsultancy.com/blog/70081-b2b-email-creative-doesn-t-have-to-be-all-bells-and-whistles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70070 2018-06-06T15:55:00+01:00 2018-06-06T15:55:00+01:00 The best Asia-Pacific digital marketing stats from May 2018 Ben Davis <p><strong>It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.</strong></p> <p>For more, you can check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy Stats Compendium</a>. Let's get cracking...</p><p><a href="https://econsultancy.com/blog/70070-the-best-asia-pacific-digital-marketing-stats-from-may-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70077 2018-06-06T13:24:00+01:00 2018-06-06T13:24:00+01:00 A day in the life of... VP Global Privacy at a customer data platform Ben Davis <p><strong>We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.</strong></p> <p>Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.</p><p><a href="https://econsultancy.com/blog/70077-a-day-in-the-life-of-vp-global-privacy-at-a-customer-data-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70078 2018-06-06T11:30:33+01:00 2018-06-06T11:30:33+01:00 Entries are open for the Top 100 Digital Agencies 2018 Ben Davis <p><strong>It's that time of year again – <a href="https://econsultancy.com/hello/top-100/">entries are open</a> for Econsultancy's Top 100 Digital Agencies report.</strong></p> <p>If you're not familiar with our annual Top 100, it's a report that's been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.</p><p><a href="https://econsultancy.com/blog/70078-entries-are-open-for-the-top-100-digital-agencies-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69907 2018-06-04T12:30:00+01:00 2018-06-04T12:30:00+01:00 A day in the life of... Head of Marketing at childcare startup Koru Kids Ben Davis <p><strong>Koru Kids offers London-based childcare services such as nanny sharing through an Airbnb-style website.</strong></p> <p>Rebecca Hamilton is Head of Marketing at the startup. Here's what her day-to-day looks like. <em>(P.S. Don't forget </em><em>to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a new role yourself.)</em></p><p><a href="https://econsultancy.com/blog/69907-a-day-in-the-life-of-head-of-marketing-at-childcare-startup-koru-kids/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70061 2018-05-30T12:20:00+01:00 2018-05-30T12:20:00+01:00 A day in the life of... a principal UX researcher Ben Davis <p><strong>Terika Seaborn-Brown is a Principal Consultant at <a href="http://www.foolproof.co.uk/">Foolproof</a>. And this is a day in her life...</strong></p> <p> <em>(Don't forget </em><em>to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a new role yourself.)</em></p><p><a href="https://econsultancy.com/blog/70061-a-day-in-the-life-of-a-principal-ux-researcher/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69661 2018-05-29T11:19:15+01:00 2018-05-29T11:19:15+01:00 A day in the life of... Head of Community at a video production crowdsourcing platform Ben Davis <p><strong>Alice Cervia is Head of Community Management at Userfarm, a crowdsourcing platform for video production.</strong></p> <p>We caught up with Alice to find out what her job entails...</p> <p><a href="https://econsultancy.com/blog/69661-a-day-in-the-life-of-head-of-community-at-a-video-production-crowdsourcing-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70041 2018-05-23T12:00:00+01:00 2018-05-23T12:00:00+01:00 A day in the life of... CMO at TotallyMoney Ben Davis <p><strong>Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.</strong></p> <p>What does fintech demand of a CMO? Let's find out....</p><p><a href="https://econsultancy.com/blog/70041-a-day-in-the-life-of-cmo-at-totallymoney/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69812 2018-05-22T09:00:00+01:00 2018-05-22T09:00:00+01:00 A day in the life of... a conversion optimisation lead Ben Davis <p><strong>Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).</strong></p> <p>Laura Robinson is conversion optimisation lead at growth hacking agency <a href="https://www.trueup.com/">TrueUp</a>. Let's spend a day in her life.</p><p><a href="https://econsultancy.com/blog/69812-a-day-in-the-life-of-a-conversion-optimisation-lead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70025 2018-05-16T09:00:00+01:00 2018-05-16T09:00:00+01:00 A day in the life of... optimisation director at a programmatic agency Ben Davis <p><strong>Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.</strong></p> <p>Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.</p><p><a href="https://econsultancy.com/blog/70025-a-day-in-the-life-of-optimisation-director-at-a-programmatic-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69798 2018-05-14T11:00:00+01:00 2018-05-14T11:00:00+01:00 A day in the life of... three friends who founded an agency Ben Davis <p><strong>This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.</strong></p> <p>We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.</p><p><a href="https://econsultancy.com/blog/69798-a-day-in-the-life-of-three-friends-who-founded-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69998 2018-05-11T13:26:00+01:00 2018-05-11T13:26:00+01:00 The six types of marketing org structure Ben Davis <p><strong>How should a modern marketing department be structured?</strong></p> <p>This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, <a href="https://econsultancy.com/reports/a-guide-to-the-modern-marketing-model-m3-and-organisational-structures/">A Guide to the Modern Marketing Model and Organisational Structures</a>).</p><p><a href="https://econsultancy.com/blog/69998-the-six-types-of-marketing-org-structure/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70001 2018-05-08T15:50:00+01:00 2018-05-08T15:50:00+01:00 The best APAC digital marketing stats from April 2018 Ben Davis <p><strong>A little late perhaps, but some excellent stats make the April 2018 roundup.</strong></p> <p>From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/70001-the-best-apac-digital-marketing-stats-from-april-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69849 2018-05-08T08:56:25+01:00 2018-05-08T08:56:25+01:00 A day in the life of... a head of content at a search marketing agency Ben Davis <p><strong>Are you a student thinking of using your language or design skills for a career creating content? Maybe you're an account manager who wants to make the leap over to the creative side of the business.</strong></p> <p>If so, today's 'day in the life' may be of interest, as we talk to Libby Richfield, Head Of Content at <a href="https://www.redhotpenny.com/">Red Hot Penny</a>.</p><p><a href="https://econsultancy.com/blog/69849-a-day-in-the-life-of-a-head-of-content-at-a-search-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69968 2018-04-30T09:53:34+01:00 2018-04-30T09:53:34+01:00 A day in the life of... a head of experience design Ben Davis <p><strong>Hannah Locke is Head of Experience Design at Proximity London. And this is a day in her life.</strong></p> <p>Remember, if Hannah's day seems more exciting than yours, you can always check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69968-a-day-in-the-life-of-a-head-of-experience-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69980 2018-04-26T10:31:21+01:00 2018-04-26T10:31:21+01:00 A day in the life of... a Chief Privacy Officer (preparing for GDPR) Ben Davis <p><strong>Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.</strong></p> <p>With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...</p><p><a href="https://econsultancy.com/blog/69980-a-day-in-the-life-of-a-chief-privacy-officer-preparing-for-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69966 2018-04-25T10:22:00+01:00 2018-04-25T10:22:00+01:00 GDPR: 15 (good & bad) examples of repermissioning emails & campaigns Ben Davis <p><strong>By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.</strong></p> <p>These repermissioning campaigns are an attempt to bring consent up to the standard set by the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a>, ahead of the regulation's enforcement on 25th May 2018.</p><p><a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69888 2018-04-23T09:52:39+01:00 2018-04-23T09:52:39+01:00 A day in the life of... Founder & MD of Vouchercloud Ben Davis <p><strong>Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.</strong></p> <p>We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.</p><p><a href="https://econsultancy.com/blog/69888-a-day-in-the-life-of-founder-md-of-vouchercloud/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69955 2018-04-19T09:38:00+01:00 2018-04-19T09:38:00+01:00 Why I love Glossier's email marketing Ben Davis <p><strong>Glossier is pretty well known now</strong><strong>, even pricking the consciousness of people like me who aren't necessarily in the brand's target market.</strong></p> <p>The New York-based beauty startup emerged from online magazine <a href="https://intothegloss.com/">Into The Gloss</a> and has been praised on this blog for its <a href="https://econsultancy.com/blog/68536-how-glossier-has-used-instagram-to-create-a-cult-following/">Instagram output</a> and <a href="https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns">its referral program</a>.</p><p><a href="https://econsultancy.com/blog/69955-why-i-love-glossier-s-email-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69951 2018-04-18T11:00:00+01:00 2018-04-18T11:00:00+01:00 How AI is redefining personalisation & the job of the email marketer Ben Davis <p><strong>Personalisation is a word that marketers use every day with no great degree of thought.</strong></p> <p>Some may conflate segmentation or <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">product recommendations with personalisation</a>. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.</p><p><a href="https://econsultancy.com/blog/69951-how-ai-is-redefining-personalisation-the-job-of-the-email-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69834 2018-04-16T09:29:00+01:00 2018-04-16T09:29:00+01:00 A day in the life of... a head of paid media at a digital marketing agency Ben Davis <p><strong>Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?</strong></p> <p>Here's Hyde to tell us more...</p><p><a href="https://econsultancy.com/blog/69834-a-day-in-the-life-of-a-head-of-paid-media-at-a-digital-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69930 2018-04-09T10:52:25+01:00 2018-04-09T10:52:25+01:00 Take our Brexit survey for marketers & HR professionals Ben Davis <p><strong>How have your marketing and HR departments responded to the UK's decision to leave the European Union?</strong></p> <p>Take our Brexit survey to let us know your views and you'll get an advanced copy of the published report, Brexit: A Guide for Marketing and HR.</p><p><a href="https://econsultancy.com/blog/69930-take-our-brexit-survey-for-marketers-hr-professionals/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69810 2018-04-09T08:33:37+01:00 2018-04-09T08:33:37+01:00 A day in the life of... a product marketer Ben Davis <p><strong>Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).</strong></p> <p>What's it like to be a product marketer? Let's find out...</p><p><a href="https://econsultancy.com/blog/69810-a-day-in-the-life-of-a-product-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69917 2018-04-03T15:45:00+01:00 2018-04-03T15:45:00+01:00 The best APAC digital marketing stats from March 2018 Ben Davis <p><strong>Here's your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.</strong></p> <p>You can get even more in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>. On we go...</p><p><a href="https://econsultancy.com/blog/69917-the-best-apac-digital-marketing-stats-from-march-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69804 2018-04-03T09:15:00+01:00 2018-04-03T09:15:00+01:00 A day in the life of... CEO of a digital creative agency Ben Davis <p><strong>Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.</strong><em><br></em></p> <p>A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let's find out more...</p><p><a href="https://econsultancy.com/blog/69804-a-day-in-the-life-of-ceo-of-a-digital-creative-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69848 2018-03-26T09:30:00+01:00 2018-03-26T09:30:00+01:00 A day in the life of... Principal Sales Engineer at OpenX Ben Davis <p><strong>The wonderful world of adtech is our domain this week, as we catch up with John Tyler Grant, Principal Sales Engineer at OpenX.</strong></p> <p>Here's what John had to say about his role, the industry, and what adtech wannabes need to do to succeed...</p><p><a href="https://econsultancy.com/blog/69848-a-day-in-the-life-of-principal-sales-engineer-at-openx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69635 2018-03-19T09:30:00+00:00 2018-03-19T09:30:00+00:00 A day in the life of... a motion designer Ben Davis <p><strong>We're in the land of the creative for this week's 'day in the life'.</strong></p> <p>Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.</p><p><a href="https://econsultancy.com/blog/69635-a-day-in-the-life-of-a-motion-designer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69873 2018-03-15T15:24:00+00:00 2018-03-15T15:24:00+00:00 A brief introduction to second-party data Ben Davis <p><strong>Econsultancy has just published a handy <a href="https://econsultancy.com/reports/second-party-data/">guide to second-party data</a>, in association with Salesforce.</strong></p> <p>Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.</p><p><a href="https://econsultancy.com/blog/69873-a-brief-introduction-to-second-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69860 2018-03-13T11:02:33+00:00 2018-03-13T11:02:33+00:00 Start Me Up! Metrical – reducing cart abandonment with predictive analytics Ben Davis <p><strong>In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of <a href="https://metric.al/">Metrical</a>, a cart abandonment solution built on predictive analytics.</strong></p> <p>We caught up with Zabe Agha, the Founder &amp; CEO, to ask a few questions.</p> <p><a href="https://econsultancy.com/blog/69860-start-me-up-metrical-reducing-cart-abandonment-with-predictive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69864 2018-03-12T15:30:00+00:00 2018-03-12T15:30:00+00:00 The best APAC digital marketing stats from the last month Ben Davis <p><strong>We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.</strong></p> <p>Plenty to get your teeth stuck into here, as well as in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69864-the-best-apac-digital-marketing-stats-from-the-last-month/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69692 2018-03-12T09:45:00+00:00 2018-03-12T09:45:00+00:00 A day in the life of... Head of Client Services at an ecommerce agency Ben Davis <p><strong>This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.</strong></p> <p>Let's find out what his days look like...</p><p><a href="https://econsultancy.com/blog/69692-a-day-in-the-life-of-head-of-client-services-at-an-ecommerce-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69844 2018-03-06T13:50:00+00:00 2018-03-06T13:50:00+00:00 Why Nike's refreshed product pages improve CX (& beat Adidas) Ben Davis <p><strong>Nike has recently refreshed its product pages on its ecommerce store.</strong></p> <p>There are some key changes which are worth a look...</p><p><a href="https://econsultancy.com/blog/69844-why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69825 2018-03-05T12:10:00+00:00 2018-03-05T12:10:00+00:00 All the GDPR resources marketers need, in one place Ben Davis <p><strong>In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the <a href="https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/">ICO guide to the General Data Protection Regulation</a> (GDPR).</strong></p> <p>But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...</p><p><a href="https://econsultancy.com/blog/69825-all-the-gdpr-resources-marketers-need-in-one-place/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69654 2018-03-05T10:33:34+00:00 2018-03-05T10:33:34+00:00 A day in the life of... COO at a delivery scale-up Ben Davis <p><strong>Recently we spent a day with a <a href="https://econsultancy.com/blog/69755-a-day-in-the-life-of-head-of-growth-at-a-food-delivery-startup/">head of growth at a food delivery startup</a>, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.</strong></p> <p>Dave Saenz is the man in question. Here's what he does with his days...</p> <p><a href="https://econsultancy.com/blog/69654-a-day-in-the-life-of-coo-at-a-delivery-scale-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69841 2018-03-02T16:20:08+00:00 2018-03-02T16:20:08+00:00 Retailers, let us know how you prepare for Black Friday each year, and get a free copy of our planning report Ben Davis <p><strong>Econsultancy is looking for retailers to take part in our 'Lessons from Black Friday' research by filling <a href="http://www.surveygizmo.com/s3/4163604/Black-Friday-2018">a short five-minute survey.</a></strong></p><p><a href="https://econsultancy.com/blog/69841-retailers-let-us-know-how-you-prepare-for-black-friday-each-year-and-get-a-free-copy-of-our-planning-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69836 2018-03-01T13:15:00+00:00 2018-03-01T13:15:00+00:00 I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC Ben Davis <p><strong>I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.</strong></p> <p>That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently <a href="http://www.bbc.co.uk/news/business-43226105">also in short supply this week</a>) when I walk from my car to the front door.</p><p><a href="https://econsultancy.com/blog/69836-i-m-a-vegetarian-but-ever-since-the-chicken-shortage-i-can-t-stop-thinking-about-kfc/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>