tag:www.econsultancy.com,2008:/blog/authors/ben-davis-2 Posts by Ben Davis from the Econsultancy blog 2018-04-19T09:38:00+01:00 tag:www.econsultancy.com,2008:BlogPost/69955 2018-04-19T09:38:00+01:00 2018-04-19T09:38:00+01:00 Why I love Glossier's email marketing Ben Davis <p><strong>Glossier is pretty well known now</strong><strong>, even pricking the consciousness of people like me who aren't necessarily in the brand's target market.</strong></p> <p>The New York-based beauty startup emerged from online magazine <a href="https://intothegloss.com/">Into The Gloss</a> and has been praised on this blog for its <a href="https://econsultancy.com/blog/68536-how-glossier-has-used-instagram-to-create-a-cult-following/">Instagram output</a> and <a href="https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns">its referral program</a>.</p><p><a href="https://www.econsultancy.com/blog/69955-why-i-love-glossier-s-email-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69951 2018-04-18T11:00:00+01:00 2018-04-18T11:00:00+01:00 How AI is redefining personalisation & the job of the email marketer Ben Davis <p><strong>Personalisation is a word that marketers use every day with no great degree of thought.</strong></p> <p>Some may conflate segmentation or <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">product recommendations with personalisation</a>. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.</p><p><a href="https://www.econsultancy.com/blog/69951-how-ai-is-redefining-personalisation-the-job-of-the-email-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69834 2018-04-16T09:29:00+01:00 2018-04-16T09:29:00+01:00 A day in the life of... a head of paid media at a digital marketing agency Ben Davis <p><strong>Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?</strong></p> <p>Here's Hyde to tell us more...</p><p><a href="https://www.econsultancy.com/blog/69834-a-day-in-the-life-of-a-head-of-paid-media-at-a-digital-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69930 2018-04-09T10:52:25+01:00 2018-04-09T10:52:25+01:00 Take our Brexit survey for marketers & HR professionals Ben Davis <p><strong>How have your marketing and HR departments responded to the UK's decision to leave the European Union?</strong></p> <p>Take our Brexit survey to let us know your views and you'll get an advanced copy of the published report, Brexit: A Guide for Marketing and HR.</p><p><a href="https://www.econsultancy.com/blog/69930-take-our-brexit-survey-for-marketers-hr-professionals/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69810 2018-04-09T08:33:37+01:00 2018-04-09T08:33:37+01:00 A day in the life of... a product marketer Ben Davis <p><strong>Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).</strong></p> <p>What's it like to be a product marketer? Let's find out...</p><p><a href="https://www.econsultancy.com/blog/69810-a-day-in-the-life-of-a-product-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69917 2018-04-03T15:45:00+01:00 2018-04-03T15:45:00+01:00 The best APAC digital marketing stats from March 2018 Ben Davis <p><strong>Here's your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.</strong></p> <p>You can get even more in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>. On we go...</p><p><a href="https://www.econsultancy.com/blog/69917-the-best-apac-digital-marketing-stats-from-march-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69804 2018-04-03T09:15:00+01:00 2018-04-03T09:15:00+01:00 A day in the life of... CEO of a digital creative agency Ben Davis <p><strong>Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.</strong><em><br></em></p> <p>A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let's find out more...</p><p><a href="https://www.econsultancy.com/blog/69804-a-day-in-the-life-of-ceo-of-a-digital-creative-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69848 2018-03-26T09:30:00+01:00 2018-03-26T09:30:00+01:00 A day in the life of... Principal Sales Engineer at OpenX Ben Davis <p><strong>The wonderful world of adtech is our domain this week, as we catch up with John Tyler Grant, Principal Sales Engineer at OpenX.</strong></p> <p>Here's what John had to say about his role, the industry, and what adtech wannabes need to do to succeed...</p><p><a href="https://www.econsultancy.com/blog/69848-a-day-in-the-life-of-principal-sales-engineer-at-openx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69635 2018-03-19T09:30:00+00:00 2018-03-19T09:30:00+00:00 A day in the life of... a motion designer Ben Davis <p><strong>We're in the land of the creative for this week's 'day in the life'.</strong></p> <p>Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.</p><p><a href="https://www.econsultancy.com/blog/69635-a-day-in-the-life-of-a-motion-designer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69873 2018-03-15T15:24:00+00:00 2018-03-15T15:24:00+00:00 A brief introduction to second-party data Ben Davis <p><strong>Econsultancy has just published a handy <a href="https://econsultancy.com/reports/second-party-data/">guide to second-party data</a>, in association with Salesforce.</strong></p> <p>Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.</p><p><a href="https://www.econsultancy.com/blog/69873-a-brief-introduction-to-second-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69860 2018-03-13T11:02:33+00:00 2018-03-13T11:02:33+00:00 Start Me Up! Metrical – reducing cart abandonment with predictive analytics Ben Davis <p><strong>In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of <a href="https://metric.al/">Metrical</a>, a cart abandonment solution built on predictive analytics.</strong></p> <p>We caught up with Zabe Agha, the Founder &amp; CEO, to ask a few questions.</p> <p><a href="https://www.econsultancy.com/blog/69860-start-me-up-metrical-reducing-cart-abandonment-with-predictive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69864 2018-03-12T15:30:00+00:00 2018-03-12T15:30:00+00:00 The best APAC digital marketing stats from the last month Ben Davis <p><strong>We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.</strong></p> <p>Plenty to get your teeth stuck into here, as well as in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://www.econsultancy.com/blog/69864-the-best-apac-digital-marketing-stats-from-the-last-month/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69692 2018-03-12T09:45:00+00:00 2018-03-12T09:45:00+00:00 A day in the life of... Head of Client Services at an ecommerce agency Ben Davis <p><strong>This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.</strong></p> <p>Let's find out what his days look like...</p><p><a href="https://www.econsultancy.com/blog/69692-a-day-in-the-life-of-head-of-client-services-at-an-ecommerce-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69844 2018-03-06T13:50:00+00:00 2018-03-06T13:50:00+00:00 Why Nike's refreshed product pages improve CX (& beat Adidas) Ben Davis <p><strong>Nike has recently refreshed its product pages on its ecommerce store.</strong></p> <p>There are some key changes which are worth a look...</p><p><a href="https://www.econsultancy.com/blog/69844-why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69825 2018-03-05T12:10:00+00:00 2018-03-05T12:10:00+00:00 All the GDPR resources marketers need, in one place Ben Davis <p><strong>In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the <a href="https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/">ICO guide to the General Data Protection Regulation</a> (GDPR).</strong></p> <p>But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...</p><p><a href="https://www.econsultancy.com/blog/69825-all-the-gdpr-resources-marketers-need-in-one-place/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69654 2018-03-05T10:33:34+00:00 2018-03-05T10:33:34+00:00 A day in the life of... COO at a delivery scale-up Ben Davis <p><strong>Recently we spent a day with a <a href="https://econsultancy.com/blog/69755-a-day-in-the-life-of-head-of-growth-at-a-food-delivery-startup/">head of growth at a food delivery startup</a>, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.</strong></p> <p>Dave Saenz is the man in question. Here's what he does with his days...</p> <p><a href="https://www.econsultancy.com/blog/69654-a-day-in-the-life-of-coo-at-a-delivery-scale-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69841 2018-03-02T16:20:08+00:00 2018-03-02T16:20:08+00:00 Retailers, let us know how you prepare for Black Friday each year, and get a free copy of our planning report Ben Davis <p><strong>Econsultancy is looking for retailers to take part in our 'Lessons from Black Friday' research by filling <a href="http://www.surveygizmo.com/s3/4163604/Black-Friday-2018">a short five-minute survey.</a></strong></p><p><a href="https://www.econsultancy.com/blog/69841-retailers-let-us-know-how-you-prepare-for-black-friday-each-year-and-get-a-free-copy-of-our-planning-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69836 2018-03-01T13:15:00+00:00 2018-03-01T13:15:00+00:00 I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC Ben Davis <p><strong>I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.</strong></p> <p>That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently <a href="http://www.bbc.co.uk/news/business-43226105">also in short supply this week</a>) when I walk from my car to the front door.</p><p><a href="https://www.econsultancy.com/blog/69836-i-m-a-vegetarian-but-ever-since-the-chicken-shortage-i-can-t-stop-thinking-about-kfc/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69826 2018-02-26T13:27:00+00:00 2018-02-26T13:27:00+00:00 Could a pharma company shun sales reps and be successful? Ben Davis <p><strong>Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?</strong></p> <p>Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency <a href="https://www.performance-io.com/">performance.io</a>, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).</p><p><a href="https://www.econsultancy.com/blog/69826-could-a-pharma-company-shun-sales-reps-and-be-successful/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69755 2018-02-26T09:30:00+00:00 2018-02-26T09:30:00+00:00 A day in the life of... Head of Growth at a food delivery startup Ben Davis <p><strong>Milena Court is Head of Growth at City Pantry.</strong></p> <p>So how does she hack growth? Let's find out...</p><p><a href="https://www.econsultancy.com/blog/69755-a-day-in-the-life-of-head-of-growth-at-a-food-delivery-startup/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69815 2018-02-21T12:44:00+00:00 2018-02-21T12:44:00+00:00 How the GDPR will affect lead generation: Talking points for marketers Ben Davis <p><strong>Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?</strong></p> <p>These techniques are a mainstay of modern marketing. But how are they impacted by <a href="https://econsultancy.com/hello/gdpr-for-marketers/">the GDPR</a>? I had a rummage through the legalese to find out.</p><p><a href="https://www.econsultancy.com/blog/69815-how-the-gdpr-will-affect-lead-generation-talking-points-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69813 2018-02-20T13:28:33+00:00 2018-02-20T13:28:33+00:00 The six challenges every email marketer must face Ben Davis <p><strong>You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.</strong></p> <p>Before you add more martech to your stack, have you properly addressed all six with good old-fashioned marketing nous?</p><p><a href="https://www.econsultancy.com/blog/69813-the-six-challenges-every-email-marketer-must-face/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69658 2018-02-19T14:00:00+00:00 2018-02-19T14:00:00+00:00 A day in the life of... a B2B lifecycle marketing specialist Ben Davis <p><strong>This week's Day in the Life is all about email – <a href="https://www.linkedin.com/in/marybeth-mcivor-2a2a22b1/">MaryBeth McIvor</a> is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.</strong></p> <p>Here's what she does with her days...</p><p><a href="https://www.econsultancy.com/blog/69658-a-day-in-the-life-of-a-b2b-lifecycle-marketing-specialist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69809 2018-02-19T12:00:00+00:00 2018-02-19T12:00:00+00:00 Trainline's head of engineering: "building our own voice app was a no-brainer" Ben Davis <p><strong>Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".</strong></p> <p>We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.</p><p><a href="https://www.econsultancy.com/blog/69809-trainline-s-head-of-engineering-building-our-own-voice-app-was-a-no-brainer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69799 2018-02-14T09:45:00+00:00 2018-02-14T09:45:00+00:00 Skyscanner chatbots pass one million unique traveller interactions Ben Davis <p><strong>Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.</strong></p> <p>This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask him about his work.</p><p><a href="https://www.econsultancy.com/blog/69799-skyscanner-chatbots-pass-one-million-unique-traveller-interactions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69794 2018-02-13T14:00:00+00:00 2018-02-13T14:00:00+00:00 The Hong Kong Tourism Board on chatbots, content strategy and AI Ben Davis <p><strong>Ahead of her speaking slot at Travel Technology Europe later this month in London (<a href="http://www.traveltechnologyeurope.com/">details here</a>), we caught up with Samantha Markham, Digital Marketing Manager, UK &amp; Northern Europe at the Hong Kong Tourism Board.</strong></p> <p>Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.</p><p><a href="https://www.econsultancy.com/blog/69794-the-hong-kong-tourism-board-on-chatbots-content-strategy-and-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69771 2018-02-12T11:00:00+00:00 2018-02-12T11:00:00+00:00 Eight things I love about Hobbycraft's new progressive web app Ben Davis <p><strong>Hobbycraft has a launched a new progressive web app.</strong></p> <p>In this article we're going to take a look at what makes it stand out.</p><p><a href="https://www.econsultancy.com/blog/69771-eight-things-i-love-about-hobbycraft-s-new-progressive-web-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69777 2018-02-12T09:45:00+00:00 2018-02-12T09:45:00+00:00 A day in the life of... head of product at fintech insurance company Hippo Ben Davis <p><strong>Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.</strong></p> <p>So what does he do with his day? Let's find out..</p><p><a href="https://www.econsultancy.com/blog/69777-a-day-in-the-life-of-head-of-product-at-fintech-insurance-company-hippo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69784 2018-02-09T11:00:00+00:00 2018-02-09T11:00:00+00:00 Start Me Up! Qutee, a data-driven discussion platform Ben Davis <p><strong>This week it's the turn of Qutee, a data-driven discussion platform that provides insight into audience conversation.</strong></p> <p>Here's Tim Wilson, co-founder and CEO, to tell us about the highs and lows of building a tech startup.</p><p><a href="https://www.econsultancy.com/blog/69784-start-me-up-qutee-a-data-driven-discussion-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69765 2018-02-07T09:30:00+00:00 2018-02-07T09:30:00+00:00 Ask the experts: Blockchain and its use in marketing Ben Davis <p><strong>Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.</strong></p> <p>So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.</p><p><a href="https://www.econsultancy.com/blog/69765-ask-the-experts-blockchain-and-its-use-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69772 2018-02-05T16:30:00+00:00 2018-02-05T16:30:00+00:00 The best APAC digital marketing stats from January 2018 Ben Davis <p><strong>We've got some really fascinating stats for you this month, from gender differences in Chinese ecommerce spend to overwork amongst marketers across the APAC region.</strong></p> <p>Get stuck in... (and remember to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for more).</p><p><a href="https://www.econsultancy.com/blog/69772-the-best-apac-digital-marketing-stats-from-january-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69726 2018-02-05T09:30:00+00:00 2018-02-05T09:30:00+00:00 A day in the life of... director of engineering at Quantcast, an AI martech company Ben Davis <p><strong>Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.</strong></p> <p><a href="https://www.linkedin.com/in/peter-day-4b162a9/">Day</a> is also our latest (and aptly named) 'Day in the Life' interviewee.</p> <p><a href="https://www.econsultancy.com/blog/69726-a-day-in-the-life-of-director-of-engineering-at-quantcast-an-ai-martech-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69553 2018-02-01T13:39:00+00:00 2018-02-01T13:39:00+00:00 The GDPR and data portability: What marketers need to know Ben Davis <p><strong>Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.</strong></p> <p>What do marketers need to know?</p><p><a href="https://www.econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69758 2018-01-30T13:27:00+00:00 2018-01-30T13:27:00+00:00 Three customer experiences that have disappointed me Ben Davis <p><strong>I think we're at a really interesting time in the history of consumerism.</strong></p> <p>In developed markets, we have all had some amazing experiences enabled by (often mobile) tech. Not only that, we are seeing incredible investment in innovative new technologies (such as voice assistants), with tech-savvy consumers seemingly ready to experiment with tech when it is arguably far from mature (an astounding 10% of UK households have an Amazon Echo, according to Kantar).</p> <p>What are the implications for mainstream businesses? I'd argue there are laggards in many industries that are sitting ducks, ripe not necessarily for disruption, but certainly to be taken down a peg or two by businesses who get the customer experience right.</p><p><a href="https://www.econsultancy.com/blog/69758-three-customer-experiences-that-have-disappointed-me/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69657 2018-01-29T09:30:00+00:00 2018-01-29T09:30:00+00:00 A day in the life of... a digital strategist Ben Davis <p><strong>In our Day in the Life profiles we've recently looked at some of the sexier agency roles, such as <a href="https://econsultancy.com/blog/69742-a-day-in-the-life-of-a-creative-technologist/">creative technologist</a>, <a href="https://econsultancy.com/blog/69626-a-day-in-the-life-of-insight-director-at-um">insight director</a> and <a href="https://econsultancy.com/blog/69701-a-day-in-the-life-of-a-design-strategy-lead-at-fjord">service design lead</a>.</strong></p> <p>This week we continue on this theme, catching up with Remy Brooks, digital strategist at agency Friday.</p><p><a href="https://www.econsultancy.com/blog/69657-a-day-in-the-life-of-a-digital-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69729 2018-01-26T11:21:35+00:00 2018-01-26T11:21:35+00:00 A handy template for your content marketing mission statement Ben Davis <p><strong>This quick tip (and template) comes from Ecconsultancy's <a href="https://econsultancy.com/reports/content-strategy-best-practice-guide">Content Strategy Best Practice Guide</a> and concerns the creation of a content marketing mission statement.</strong></p><p><a href="https://www.econsultancy.com/blog/69729-a-handy-template-for-your-content-marketing-mission-statement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69730 2018-01-25T14:27:00+00:00 2018-01-25T14:27:00+00:00 Ask the experts: Email marketing optimisation Ben Davis <p><strong>The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.</strong></p> <p>We grilled three of the loveliest experts we know – <a href="https://www.linkedin.com/in/kathpay/">Kath Pay</a> (Holistic Email Marketing), <a href="https://econsultancy.com/blog/authors/parry-malm/">Parry Malm</a> (Phrasee) and <a href="https://www.linkedin.com/in/dalelangley/">Dale Langley</a> (Emarsys).</p><p><a href="https://www.econsultancy.com/blog/69730-ask-the-experts-email-marketing-optimisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69731 2018-01-24T08:06:08+00:00 2018-01-24T08:06:08+00:00 10 practical questions marketers should ask themselves this year Ben Davis <p><strong>I'm calling it – the time for future-gazing articles is over. At time of writing it's already the end of January. If you're still preparing for 2018 then you must have had a heavy New Year's Eve.</strong></p> <p>Nevertheless, I thought it worthwhile to look over some of the prediction pieces we have published thus far (as well as some from Marketing Week), and produce a practical list of questions that marketers should ask themselves, this year or any other.</p><p><a href="https://www.econsultancy.com/blog/69731-10-practical-questions-marketers-should-ask-themselves-this-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69742 2018-01-22T10:58:00+00:00 2018-01-22T10:58:00+00:00 A day in the life of... a creative technologist Ben Davis <p><strong>What is a creative technologist? We ask one.</strong></p> <p>Namely, Gracie Page from Y&amp;R London. Here's what Page said.</p><p><a href="https://www.econsultancy.com/blog/69742-a-day-in-the-life-of-a-creative-technologist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69706 2018-01-18T10:18:00+00:00 2018-01-18T10:18:00+00:00 Charity websites must tackle content design & information architecture Ben Davis <p><strong>Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.</strong></p> <p>There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.</p><p><a href="https://www.econsultancy.com/blog/69706-charity-websites-must-tackle-content-design-information-architecture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://www.econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69711 2018-01-12T09:10:28+00:00 2018-01-12T09:10:28+00:00 Start Me Up! Osha Clean, the 'Uber for window cleaning' Ben Davis <p><strong>Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far.</strong></p> <p>This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...</p><p><a href="https://www.econsultancy.com/blog/69711-start-me-up-osha-clean-the-uber-for-window-cleaning/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69717 2018-01-11T13:29:36+00:00 2018-01-11T13:29:36+00:00 Remove the waffle from your content or risk failure in voice search Ben Davis <p><strong>At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.</strong></p> <p>You can read <a href="https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf">the guidelines</a> and <a href="https://research.googleblog.com/2017/12/evaluation-of-speech-for-google.html">Google's accompanying blog post</a>, but what I took from it was pretty simple:</p><p><a href="https://www.econsultancy.com/blog/69717-remove-the-waffle-from-your-content-or-risk-failure-in-voice-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69701 2018-01-08T09:11:00+00:00 2018-01-08T09:11:00+00:00 A day in the life of... a design strategy lead at Fjord Ben Davis <p><strong>It's a cracking 'day in the life' this week, as we spend time with<a href="https://www.fjordnet.com/teammember/john-jones/"> John Jones</a>, global design strategy lead at Fjord.</strong></p> <p>Let's see what makes Jones tick. And remember, if you're looking for a new role, check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> yourself.</p><p><a href="https://www.econsultancy.com/blog/69701-a-day-in-the-life-of-a-design-strategy-lead-at-fjord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69700 2018-01-05T12:31:00+00:00 2018-01-05T12:31:00+00:00 Take our GDPR survey and get a free copy of the final report Ben Davis <p><strong>With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some <a href="https://econsultancy.com/hello/gdpr-for-marketers/">resources</a> to assist marketers in assessing the impact on their work.</strong></p><p><a href="https://www.econsultancy.com/blog/69700-take-our-gdpr-survey-and-get-a-free-copy-of-the-final-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69696 2018-01-04T00:05:00+00:00 2018-01-04T00:05:00+00:00 The best APAC digital marketing stats from December 2017 Ben Davis <p><strong>It's a relatively brief but interesting roundup this month, with India featuring heavily.</strong></p> <p>Reports from Google, YouGov and Unicef all provide interesting reading. Remember to check out Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for more.</p><p><a href="https://www.econsultancy.com/blog/69696-the-best-apac-digital-marketing-stats-from-december-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69668 2018-01-02T14:00:00+00:00 2018-01-02T14:00:00+00:00 A day in the life of... head of digital marketing & media at Philips Ben Davis <p><strong>This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing &amp; Media at Philips.</strong></p> <p>Cahill gives us the lowdown on what it takes to work in marketing at a multinational.</p><p><a href="https://www.econsultancy.com/blog/69668-a-day-in-the-life-of-head-of-digital-marketing-media-at-philips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69684 2017-12-22T10:00:00+00:00 2017-12-22T10:00:00+00:00 Happy holidays from Econsultancy, see you in 2018! Ben Davis <p><strong>Happy holidays to all you die-hard Econsultancy blog readers.</strong></p> <p>You'll be glad to know we're affording you a little bit of a break over the holiday period. We'll be back on January 2nd with inkwells refilled, but until then you won't see any more blog posts or indeed receive our Digital Pulse newsletter.</p><p><a href="https://www.econsultancy.com/blog/69684-happy-holidays-from-econsultancy-see-you-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69674 2017-12-21T09:30:00+00:00 2017-12-21T09:30:00+00:00 Econsultancy's top 25 blog posts of 2017 Ben Davis <p><strong>We'll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period.</strong></p> <p>But before we do, here's a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months.</p><p><a href="https://www.econsultancy.com/blog/69674-econsultancy-s-top-25-blog-posts-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69671 2017-12-20T09:30:00+00:00 2017-12-20T09:30:00+00:00 Programmatic advertising trends in 2018: What do the experts predict? Ben Davis <p><strong>What a year <a href="https://econsultancy.com/blog/69605-four-key-programmatic-trends-from-2017/">2017</a> was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?</strong></p> <p>But I'm not the man to ask, so I went in search of some experts. Here's what they said...</p><p><a href="https://www.econsultancy.com/blog/69671-programmatic-advertising-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>