tag:econsultancy.com,2008:/blog/authors/ben-davis-2 Posts by Ben Davis from the Econsultancy blog 2017-11-17T09:03:23+00:00 tag:econsultancy.com,2008:BlogPost/69584 2017-11-17T09:03:23+00:00 2017-11-17T09:03:23+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.</strong></p> <p>Get stuck in...</p><p><a href="https://econsultancy.com/blog/69584-what-we-ve-been-reading-this-week-at-econsultancy-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69552 2017-11-14T10:34:00+00:00 2017-11-14T10:34:00+00:00 93 ecommerce UX features that create user flow Ben Davis <p><strong>Who said the listicle was dead?</strong></p> <p>To celebrate the recent release of our <a href="https://econsultancy.com/reports/ecommerce">Ecommerce Best Practice Guide</a>, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.</p><p><a href="https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69559 2017-11-13T13:00:00+00:00 2017-11-13T13:00:00+00:00 Ask the experts: How to integrate your programmatic and TV ad strategy? Ben Davis <p><strong>Welcome to the third part of our programmatic 'ask the experts' series.</strong></p> <p>Previously we've looked at <a href="https://econsultancy.com/blog/69522-ask-the-experts-how-to-track-the-offline-impact-of-programmatic-spend/">tracking the offline impact of programmatic spend</a> and <a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/">what data is needed for proper targeting</a>. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.</p><p><a href="https://econsultancy.com/blog/69559-ask-the-experts-how-to-integrate-your-programmatic-and-tv-ad-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69523 2017-11-13T09:55:00+00:00 2017-11-13T09:55:00+00:00 A day in the life of... a content strategist Ben Davis <p><strong>Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.</strong></p> <p>But what does <a href="https://www.linkedin.com/in/jamiebunchuk/">Jamie</a> actually do? He's here to tell you...</p><p><a href="https://econsultancy.com/blog/69523-a-day-in-the-life-of-a-content-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69558 2017-11-07T09:30:00+00:00 2017-11-07T09:30:00+00:00 Ask the experts: What's the best way to target programmatic ads? Ben Davis <p><strong>The experts are back with more advice on programmatic advertising.</strong></p> <p>In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?</p><p><a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69526 2017-11-06T11:29:00+00:00 2017-11-06T11:29:00+00:00 A day in the life of... a freelance digital marketer Ben Davis <p><strong>This week we talk to Fi Shailes, a digital marketing freelancer.</strong></p> <p>Before we do, here's your usual reminder to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a change of scenery.</p><p><a href="https://econsultancy.com/blog/69526-a-day-in-the-life-of-a-freelance-digital-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69563 2017-11-06T01:00:00+00:00 2017-11-06T01:00:00+00:00 The best APAC digital marketing stats from October 2017 Ben Davis <p><strong>It's a China-heavy roundup in this month's APAC stats.</strong></p> <p>We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones.</p><p><a href="https://econsultancy.com/blog/69563-the-best-apac-digital-marketing-stats-from-october-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69562 2017-11-03T09:33:00+00:00 2017-11-03T09:33:00+00:00 Computer mistakes cat for guacamole (and other joyful digital news from this week) Ben Davis <p><strong>I guarantee you at least one belly laugh in this week's roundup of joyful digital news.</strong></p> <p>From crazy new ads to AI-generated halloween costumes by way of hacked sex toys, there's plenty for everyone.</p><p><a href="https://econsultancy.com/blog/69562-computer-mistakes-cat-for-guacamole-and-other-joyful-digital-news-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69522 2017-11-01T11:30:00+00:00 2017-11-01T11:30:00+00:00 Ask the experts: How to track the offline impact of programmatic spend? Ben Davis <p><strong>Our 'ask the experts' series has moved on to the subject of programmatic advertising.</strong></p> <p>With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.</p><p><a href="https://econsultancy.com/blog/69522-ask-the-experts-how-to-track-the-offline-impact-of-programmatic-spend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69528 2017-10-31T10:40:23+00:00 2017-10-31T10:40:23+00:00 UK Black Friday landing pages: The good, the bad & the ugly Ben Davis <p><strong>Black Friday isn't as exciting as a couple of years ago.</strong></p> <p>Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.</p><p><a href="https://econsultancy.com/blog/69528-uk-black-friday-landing-pages-the-good-the-bad-the-ugly/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69443 2017-10-31T10:00:00+00:00 2017-10-31T10:00:00+00:00 A day in the life of... a marketing optimization & personalization consultant Ben Davis <p><strong>Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.</strong></p> <p><a href="https://uk.linkedin.com/in/paulknutton">Knutton</a> is also our latest Day in the Life candidate, so let's find out what this client-side marketer turned vendor expert does with his time.</p><p><a href="https://econsultancy.com/blog/69443-a-day-in-the-life-of-a-marketing-optimization-personalization-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69549 2017-10-30T13:15:00+00:00 2017-10-30T13:15:00+00:00 Six A/B tests used by Duolingo to tap into habit-forming behaviour Ben Davis <p><strong>If you've used Duolingo, the language education app, you'll know that it feels like a game.</strong></p> <p>That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at <a href="http://canvasconference.co.uk/">Canvas Conference</a>, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.</p><p><a href="https://econsultancy.com/blog/69549-six-a-b-tests-used-by-duolingo-to-tap-into-habit-forming-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69547 2017-10-27T11:47:00+01:00 2017-10-27T11:47:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>Hi everyone. Ready for some light reading to while away literally minutes of your day?</strong></p> <p>Here's some of the fun things that happened in the world of digital and tech this week.</p><p><a href="https://econsultancy.com/blog/69547-the-most-joyful-digital-news-stories-from-the-last-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69534 2017-10-26T12:16:30+01:00 2017-10-26T12:16:30+01:00 Ask the experts: Black Friday ecommerce strategy Ben Davis <p><strong>What do retailers need to consider ahead of Black Friday?</strong></p> <p>We ask the experts about strategy, search, content and more. Thanks go to <a href="https://twitter.com/danbarker">Dan Barker</a>, <a href="https://twitter.com/JamesGurd">James Gurd</a>, <a href="https://uk.linkedin.com/in/stuartrex">Stuart Rex</a> and <a href="https://www.linkedin.com/in/guylevine/">Guy Levine</a>.</p><p><a href="https://econsultancy.com/blog/69534-ask-the-experts-black-friday-ecommerce-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69521 2017-10-25T09:57:16+01:00 2017-10-25T09:57:16+01:00 Start Me Up! time2dine, the restaurant booking app Ben Davis <p><strong>We all know about UberEats and Deliveroo, but what if you want to eat in a restaurant but order and book ahead?</strong></p> <p>That's the idea behind time2dine. We caught up with the team to ask a few questions.</p><p><a href="https://econsultancy.com/blog/69521-start-me-up-time2dine-the-restaurant-booking-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69429 2017-10-23T10:58:00+01:00 2017-10-23T10:58:00+01:00 A day in the life of... a trading director at a DSP Ben Davis <p><strong>Ever wondered what it might be like to work for an adtech platform such as a <a href="https://econsultancy.com/blog/65677-a-super-accessible-beginner-s-guide-to-programmatic-buying-and-rtb">DSP</a>?</strong></p> <p>Carl Millikin, trading director for the UK and France at <a href="https://www.thetradedesk.com/">The Trade Desk</a>, is here to give us some insight. Let's try his shoes on for size.</p><p><a href="https://econsultancy.com/blog/69429-a-day-in-the-life-of-a-trading-director-at-a-dsp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69400 2017-10-18T12:00:00+01:00 2017-10-18T12:00:00+01:00 Ask the experts: Paid social media trends, challenges & strategy Ben Davis <p><strong>Next up for our 'ask the experts' series is paid social media.</strong></p> <p>We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.</p><p><a href="https://econsultancy.com/blog/69400-ask-the-experts-paid-social-media-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69456 2017-10-16T12:00:00+01:00 2017-10-16T12:00:00+01:00 How mobile apps can shape the Premier League fan & player experience Ben Davis <p><strong>At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).</strong></p> <p>After chatting to Reading Room about <a href="https://econsultancy.com/blog/69332-how-premier-league-club-websites-are-changing-a-swansea-and-stoke-case-study/">their work with Swansea, Stoke and Middlesbrough</a>, I was contacted by Other Media, who are the app developers for Swansea City FC.</p><p><a href="https://econsultancy.com/blog/69456-how-mobile-apps-can-shape-the-premier-league-fan-player-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69428 2017-10-16T09:55:54+01:00 2017-10-16T09:55:54+01:00 A day in the life of... product director at Media iQ Ben Davis <p><strong>John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.</strong></p> <p>Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.</p><p><a href="https://econsultancy.com/blog/69428-a-day-in-the-life-of-product-director-at-media-iq/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69502 2017-10-13T10:40:00+01:00 2017-10-13T10:40:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.</strong></p><p><a href="https://econsultancy.com/blog/69502-the-most-joyful-digital-news-stories-from-the-last-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69497 2017-10-12T09:24:29+01:00 2017-10-12T09:24:29+01:00 Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood? Ben Davis <p><strong>Econsultancy has published its new <a href="https://econsultancy.com/reports/conversion-rate-optimization-report/">Conversion Rate Optimization (CRO) Report</a>, in association with RedEye, for the ninth consecutive year.</strong></p> <p>This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.</p><p><a href="https://econsultancy.com/blog/69497-research-shows-fewer-marketers-see-cro-as-crucial-in-2017-but-is-the-discipline-misunderstood/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69480 2017-10-11T11:30:00+01:00 2017-10-11T11:30:00+01:00 Start Me Up! Compare My Move, the removals comparison site Ben Davis <p><strong>Well folks, we haven't profiled a startup for a while, but with our '<a href="https://econsultancy.com/search/?locale=uk&amp;q=a%20day%20in%20the%20life">Day in the Life</a>' feature a firm favourite again, we thought we should bring back '<a href="https://econsultancy.com/search/?only=BlogPost&amp;locale=uk&amp;q=start%20me%20up">Start Me Up</a>', too.</strong></p> <p>This week we have a word with the team from Cardiff-based startup <a href="https://www.comparemymove.com/">Compare My Move</a>.</p><p><a href="https://econsultancy.com/blog/69480-start-me-up-compare-my-move-the-removals-comparison-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69484 2017-10-10T00:01:00+01:00 2017-10-10T00:01:00+01:00 The best APAC digital marketing stats from September 2017 Ben Davis <p><strong>September wasn't the busiest month for digital marketing studies and surveys in Asia Pacific, but there were some interesting insights into mobile shopping, younger consumers and Hong Kong.</strong></p> <p>Dive in for more, or for a bigger sea of stats, subscribers can download the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69484-the-best-apac-digital-marketing-stats-from-september-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69427 2017-10-09T12:30:00+01:00 2017-10-09T12:30:00+01:00 A day in the life of... general manager at MaxPoint Ben Davis <p><strong>Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.</strong></p> <p>In their own words, <a href="https://maxpoint.com/">MaxPoint</a> is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."</p><p><a href="https://econsultancy.com/blog/69427-a-day-in-the-life-of-general-manager-at-maxpoint/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69482 2017-10-09T09:35:00+01:00 2017-10-09T09:35:00+01:00 30+ interesting quotes from top brands at the Festival of Marketing 2017 Ben Davis <p><strong><a href="https://goo.gl/dsqgYw">Festival of Marketing</a> 2017 was epic (and we know that's an over-used word, but it was).</strong></p> <p>Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.</p><p><a href="https://econsultancy.com/blog/69482-30-interesting-quotes-from-top-brands-at-the-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69477 2017-10-06T16:14:00+01:00 2017-10-06T16:14:00+01:00 Digital transformation and CX maturity at GE Healthcare Life Sciences Ben Davis <p><strong>At the <a href="https://goo.gl/dsqgYw">Festival of Marketing</a> 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.</strong></p><p><a href="https://econsultancy.com/blog/69477-digital-transformation-and-cx-maturity-at-ge-healthcare-life-sciences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69478 2017-10-06T10:20:02+01:00 2017-10-06T10:20:02+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>A short but heartbreakingly beautiful news roundup this week.</strong></p> <p>If you like emojis, '80s children's TV, sneering at tech companies and politicians, and cats – this could be the article for you.</p><p><a href="https://econsultancy.com/blog/69478-the-most-joyful-digital-news-stories-from-the-last-week-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69472 2017-10-04T14:38:00+01:00 2017-10-04T14:38:00+01:00 How Brompton Bicycles is overcoming purchase friction using content and social Ben Davis <p><strong>Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.</strong></p> <p>The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bikes left to partner retailers.</p><p><a href="https://econsultancy.com/blog/69472-how-brompton-bicycles-is-overcoming-purchase-friction-using-content-and-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69471 2017-10-04T11:38:00+01:00 2017-10-04T11:38:00+01:00 How the AA transformed its brand using political messaging & strategic insight Ben Davis <p><strong>Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the <a href="https://goo.gl/dsqgYw">Festival of Marketing 2017</a> about what ‘insight’ should mean to a marketer and</strong><strong> how the AA has transformed its brand using political messaging.</strong></p><p><a href="https://econsultancy.com/blog/69471-how-the-aa-transformed-its-brand-using-political-messaging-strategic-insight/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69447 2017-10-03T09:45:00+01:00 2017-10-03T09:45:00+01:00 Ask the experts: Conversion rate optimisation trends, challenges & strategy Ben Davis <p><strong>We've already <a href="https://econsultancy.com/blog/69385-ask-the-experts-mobile-seo-trends-challenges-strategy">covered Mobile SEO</a> in our ask the experts series, and now we move on to CRO (conversion rate optimisation).</strong></p> <p>We asked our chosen experts the following questions. Click on one if you want to jump straight to it.</p><p><a href="https://econsultancy.com/blog/69447-ask-the-experts-conversion-rate-optimisation-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69460 2017-10-02T13:30:00+01:00 2017-10-02T13:30:00+01:00 Image recognition in ecommerce: Visual search, product tagging and content curation Ben Davis <p><strong>There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.</strong></p> <p><a href="https://tech.fashwell.com/">Fashwell</a> is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.</p><p><a href="https://econsultancy.com/blog/69460-image-recognition-in-ecommerce-visual-search-product-tagging-and-content-curation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69459 2017-10-02T11:00:00+01:00 2017-10-02T11:00:00+01:00 An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017 Ben Davis <p><strong>In Econsultancy's newly released <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies report</a>, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.</strong></p> <p>I caught up with Steve to find out what makes him and his agency tick.</p><p><a href="https://econsultancy.com/blog/69459-an-interview-with-social-chain-s-steve-bartlett-agency-land-s-most-influential-person-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69439 2017-10-02T09:18:00+01:00 2017-10-02T09:18:00+01:00 A day in the life of... client manager at a shopper media agency Ben Davis <p><strong>Shopper media agencies create campaigns that work for retailers, supplier brands and shoppers alike.</strong></p> <p>As it says on Threefold's website, they "look at a retailer’s whole media estate, from their branded microsites to the space on their supermarket trolleys. Then [they use their] trademarked technology to work out how to put the right brands in front of the right shoppers at the right time."</p><p><a href="https://econsultancy.com/blog/69439-a-day-in-the-life-of-client-manager-at-a-shopper-media-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69461 2017-09-29T10:14:00+01:00 2017-09-29T10:14:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>Billy Bass, jetpacks and connected clothing bring a decidely retro feel to the joyful digital news roundup.</strong></p> <p>Come for the tacky gadgets, stay for the hilarious burns this week delivered upon ISIS hackers and Ryanair.</p><p><a href="https://econsultancy.com/blog/69461-the-most-joyful-digital-news-stories-from-the-last-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69449 2017-09-26T14:57:54+01:00 2017-09-26T14:57:54+01:00 Econsultancy subscribers can now access our microlearning modules Ben Davis <p><strong>Econsultancy has today launched a microlearning platform, available exclusively to subscribers.</strong></p> <p>The platform tackles the basic principles of digital marketing and ecommerce in a quick and memorable way. Subscribers can access the microlearning modules through <a href="https://econsultancy.com/training/elearning/">the e-learning section</a> of our site.</p><p><a href="https://econsultancy.com/blog/69449-econsultancy-subscribers-can-now-access-our-microlearning-modules/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69442 2017-09-26T10:00:00+01:00 2017-09-26T10:00:00+01:00 Why Jamie Oliver's new emoji chatbot actually works surprisingly well Ben Davis <p><strong>Every Friday I round up some of the sillier stories in digital and marketing, and last week I ridiculed Jamie Oliver's new chatbot.</strong></p> <p><a href="https://econsultancy.com/blog/69440-the-most-joyful-digital-news-stories-from-the-last-week-10/">I wrote</a> that the 'most maddening headline of the week' was this effort from The Drum - "Jamie Oliver's new Facebook chatbot to offer recipes via emojis".</p><p><a href="https://econsultancy.com/blog/69442-why-jamie-oliver-s-new-emoji-chatbot-actually-works-surprisingly-well/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69441 2017-09-25T13:51:00+01:00 2017-09-25T13:51:00+01:00 Six cool things about Leicester City FC's new website Ben Davis <p><strong>Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.</strong></p> <p>Let's start with a bit of background and then look at six cool things about the site.</p><p><a href="https://econsultancy.com/blog/69441-six-cool-things-about-leicester-city-fc-s-new-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69434 2017-09-25T09:57:01+01:00 2017-09-25T09:57:01+01:00 A day in the life of... Head of Video at an agency Ben Davis <p><strong>Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad.</strong></p> <p>Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.</p><p><a href="https://econsultancy.com/blog/69434-a-day-in-the-life-of-head-of-video-at-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69440 2017-09-22T11:30:00+01:00 2017-09-22T11:30:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>This is perhaps the most interesting and joyous weekly roundup yet.</strong></p> <p>Highlights include the Amish, Jamie Oliver, Amazon's impact on US labour and the dangers of Avril Lavigne. Let's get to it...</p><p><a href="https://econsultancy.com/blog/69440-the-most-joyful-digital-news-stories-from-the-last-week-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69325 2017-09-21T11:35:00+01:00 2017-09-21T11:35:00+01:00 The National Trust on its digital roadmap (and moving from Waterfall to Agile) Ben Davis <p><strong>When the National Trust launched its new website at the end of 2015, the minimum viable product (MVP) attracted some criticism from users.</strong></p> <p>But go-live for the new site was only the beginning of the journey for the National Trust – since then, monthly releases have been pretty much standard.</p><p><a href="https://econsultancy.com/blog/69325-the-national-trust-on-its-digital-roadmap-and-moving-from-waterfall-to-agile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69431 2017-09-19T10:00:00+01:00 2017-09-19T10:00:00+01:00 How machine learning can set fashion ecommerce strategy & product assortment Ben Davis <p><strong>Machine learning is having a big impact on fashion retail.</strong></p> <p>We recently caught up with senior data scientist <a href="https://www.linkedin.com/in/joe-berry-02354a71/?ppe=1">Joe Berry</a> at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.</p><p><a href="https://econsultancy.com/blog/69431-how-machine-learning-can-set-fashion-ecommerce-strategy-product-assortment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69430 2017-09-18T11:33:46+01:00 2017-09-18T11:33:46+01:00 A day in the life of... an agency planner Ben Davis <p><strong>This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.</strong></p> <p>Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69430-a-day-in-the-life-of-an-agency-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69385 2017-09-18T10:00:00+01:00 2017-09-18T10:00:00+01:00 Ask the experts: Mobile SEO trends, challenges & strategy Ben Davis <p><strong>We're starting a new series of 'ask the experts' articles on the Econsultancy blog.</strong></p> <p>For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.</p><p><a href="https://econsultancy.com/blog/69385-ask-the-experts-mobile-seo-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69406 2017-09-11T10:20:53+01:00 2017-09-11T10:20:53+01:00 A day in the life of... MD of an augmented reality company Ben Davis <p><strong>Everybody loves a bit of augmented reality – an exciting technology tipped to have a big impact but not yet having realised its potential (Snapchat and Pokémon aside).</strong></p> <p>So, who better to interview for our latest Day in the Life feature than Richard Corps, MD of Ads Reality?</p><p><a href="https://econsultancy.com/blog/69406-a-day-in-the-life-of-md-of-an-augmented-reality-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69411 2017-09-08T10:54:00+01:00 2017-09-08T10:54:00+01:00 The most joyful digital news stories from this week Ben Davis <p><strong>Hello reader, welcome to our weekly roundup of enjoyable stories that don't really feel like 'work'.</strong></p> <p>It's been a pretty good week for 'and finally..' stories, my favourite involving using AI to trim lettuces. Let's get stuck in.</p><p><a href="https://econsultancy.com/blog/69411-the-most-joyful-digital-news-stories-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69376 2017-09-06T14:00:00+01:00 2017-09-06T14:00:00+01:00 GDPR requires privacy by design, but what is it and how can marketers comply? Ben Davis <p><strong>Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.</strong></p> <p>Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).</p><p><a href="https://econsultancy.com/blog/69376-gdpr-requires-privacy-by-design-but-what-is-it-and-how-can-marketers-comply/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69321 2017-09-05T09:45:00+01:00 2017-09-05T09:45:00+01:00 With Peugeot now selling cars online, how is retail influencing automotive? Ben Davis <p><strong>There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his <a href="http://www.ebay.com/gds/20-of-the-Most-Expensive-Items-Ever-Sold-on-eBay-/10000000205685438/g.html">$85m online purchase</a> of a 'Gigayacht'.</strong></p> <p>The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.</p><p><a href="https://econsultancy.com/blog/69321-with-peugeot-now-selling-cars-online-how-is-retail-influencing-automotive/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69398 2017-09-05T01:00:00+01:00 2017-09-05T01:00:00+01:00 The best APAC digital marketing stats from August 2017 Ben Davis <p><strong>August was a good month for digital marketing studies in the APAC region.</strong></p> <p>Here's a roundup of the most interesting nuggets. Remember to check <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy's Internet Statistics Compendium</a> if you can't find what you're looking for.</p><p><a href="https://econsultancy.com/blog/69398-the-best-apac-digital-marketing-stats-from-august-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69390 2017-09-04T12:30:00+01:00 2017-09-04T12:30:00+01:00 Brand marketing chief at EliteSingles on metrics, channel mix and the future of dating Ben Davis <p><strong>Bart Visser is Director of Brand Marketing at EliteSingles and one of the excellent speakers appearing at the Festival of Marketing, October 4-5 in London.</strong></p> <p>I caught up with him to ask a few qeustions about marketing a dating service and he provided some fascinating insights. Before you start reading, a reminder that you can <a href="https://goo.gl/nJMlTI">buy your Festival tickets and view the agenda here</a>.</p><p><a href="https://econsultancy.com/blog/69390-brand-marketing-chief-at-elitesingles-on-metrics-channel-mix-and-the-future-of-dating/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>