tag:econsultancy.com,2008:/blog/authors/ben-davis-2 Posts by Ben Davis from the Econsultancy blog 2018-01-22T10:58:00+00:00 tag:econsultancy.com,2008:BlogPost/69742 2018-01-22T10:58:00+00:00 2018-01-22T10:58:00+00:00 A day in the life of... a creative technologist Ben Davis <p><strong>What is a creative technologist? We ask one.</strong></p> <p>Namely, Gracie Page from Y&amp;R London. Here's what Page said.</p><p><a href="https://econsultancy.com/blog/69742-a-day-in-the-life-of-a-creative-technologist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69706 2018-01-18T10:18:00+00:00 2018-01-18T10:18:00+00:00 Charity websites must tackle content design & information architecture Ben Davis <p><strong>Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.</strong></p> <p>There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.</p><p><a href="https://econsultancy.com/blog/69706-charity-websites-must-tackle-content-design-information-architecture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69711 2018-01-12T09:10:28+00:00 2018-01-12T09:10:28+00:00 Start Me Up! Osha Clean, the 'Uber for window cleaning' Ben Davis <p><strong>Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far.</strong></p> <p>This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...</p><p><a href="https://econsultancy.com/blog/69711-start-me-up-osha-clean-the-uber-for-window-cleaning/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69717 2018-01-11T13:29:36+00:00 2018-01-11T13:29:36+00:00 Remove the waffle from your content or risk failure in voice search Ben Davis <p><strong>At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.</strong></p> <p>You can read <a href="https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf">the guidelines</a> and <a href="https://research.googleblog.com/2017/12/evaluation-of-speech-for-google.html">Google's accompanying blog post</a>, but what I took from it was pretty simple:</p><p><a href="https://econsultancy.com/blog/69717-remove-the-waffle-from-your-content-or-risk-failure-in-voice-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69701 2018-01-08T09:11:00+00:00 2018-01-08T09:11:00+00:00 A day in the life of... a design strategy lead at Fjord Ben Davis <p><strong>It's a cracking 'day in the life' this week, as we spend time with<a href="https://www.fjordnet.com/teammember/john-jones/"> John Jones</a>, global design strategy lead at Fjord.</strong></p> <p>Let's see what makes Jones tick. And remember, if you're looking for a new role, check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> yourself.</p><p><a href="https://econsultancy.com/blog/69701-a-day-in-the-life-of-a-design-strategy-lead-at-fjord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69700 2018-01-05T12:31:00+00:00 2018-01-05T12:31:00+00:00 Take our GDPR survey and get a free copy of the final report Ben Davis <p><strong>With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some <a href="https://econsultancy.com/hello/gdpr-for-marketers/">resources</a> to assist marketers in assessing the impact on their work.</strong></p><p><a href="https://econsultancy.com/blog/69700-take-our-gdpr-survey-and-get-a-free-copy-of-the-final-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69696 2018-01-04T00:05:00+00:00 2018-01-04T00:05:00+00:00 The best APAC digital marketing stats from December 2017 Ben Davis <p><strong>It's a relatively brief but interesting roundup this month, with India featuring heavily.</strong></p> <p>Reports from Google, YouGov and Unicef all provide interesting reading. Remember to check out Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69696-the-best-apac-digital-marketing-stats-from-december-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69668 2018-01-02T14:00:00+00:00 2018-01-02T14:00:00+00:00 A day in the life of... head of digital marketing & media at Philips Ben Davis <p><strong>This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing &amp; Media at Philips.</strong></p> <p>Cahill gives us the lowdown on what it takes to work in marketing at a multinational.</p><p><a href="https://econsultancy.com/blog/69668-a-day-in-the-life-of-head-of-digital-marketing-media-at-philips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69684 2017-12-22T10:00:00+00:00 2017-12-22T10:00:00+00:00 Happy holidays from Econsultancy, see you in 2018! Ben Davis <p><strong>Happy holidays to all you die-hard Econsultancy blog readers.</strong></p> <p>You'll be glad to know we're affording you a little bit of a break over the holiday period. We'll be back on January 2nd with inkwells refilled, but until then you won't see any more blog posts or indeed receive our Digital Pulse newsletter.</p><p><a href="https://econsultancy.com/blog/69684-happy-holidays-from-econsultancy-see-you-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69674 2017-12-21T09:30:00+00:00 2017-12-21T09:30:00+00:00 Econsultancy's top 25 blog posts of 2017 Ben Davis <p><strong>We'll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period.</strong></p> <p>But before we do, here's a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months.</p><p><a href="https://econsultancy.com/blog/69674-econsultancy-s-top-25-blog-posts-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69671 2017-12-20T09:30:00+00:00 2017-12-20T09:30:00+00:00 Programmatic advertising trends in 2018: What do the experts predict? Ben Davis <p><strong>What a year <a href="https://econsultancy.com/blog/69605-four-key-programmatic-trends-from-2017/">2017</a> was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?</strong></p> <p>But I'm not the man to ask, so I went in search of some experts. Here's what they said...</p><p><a href="https://econsultancy.com/blog/69671-programmatic-advertising-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69667 2017-12-19T10:57:00+00:00 2017-12-19T10:57:00+00:00 A day in the life of... a HR director at an in-house agency Ben Davis <p><strong>Amina Folarin is global HR director at OLIVER Group UK, an in-house agency.</strong></p> <p>Here's what she does with her time, alongside some tips for anyone thinking of going into HR, or who simply wants to get the best out of their team. </p><p><a href="https://econsultancy.com/blog/69667-a-day-in-the-life-of-a-hr-director-at-an-in-house-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69678 2017-12-18T15:00:00+00:00 2017-12-18T15:00:00+00:00 Video: Ashley Friedlein explains Econsultancy's new Modern Marketing Model (M3) Ben Davis <p><strong>In October 2017, founder of Econsultancy Ashley Friedlein unveiled our Modern Marketing Model (or M3).</strong></p> <p>Friedlein gave the following <a href="https://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3/">rationale</a> for the model: </p><p><a href="https://econsultancy.com/blog/69678-video-ashley-friedlein-explains-econsultancy-s-new-modern-marketing-model-m3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69683 2017-12-18T09:00:00+00:00 2017-12-18T09:00:00+00:00 10 no-nonsense web design trends for 2018 Ben Davis <p><strong>Web design may be maturing, but it's still subject to fads, fashions and whims.</strong></p> <p>If we're lucky, who knows, some trends might just be user friendly.</p><p><a href="https://econsultancy.com/blog/69683-10-no-nonsense-web-design-trends-for-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69605 2017-12-15T09:30:00+00:00 2017-12-15T09:30:00+00:00 Four key programmatic trends from 2017 Ben Davis <p><strong>2017 seems like it may prove a somewhat seminal year for programmatic advertising.</strong></p> <p>Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.</p><p><a href="https://econsultancy.com/blog/69605-four-key-programmatic-trends-from-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69663 2017-12-14T09:30:00+00:00 2017-12-14T09:30:00+00:00 Don't patronise me with 'personalised' cart abandonment emails (a case study) Ben Davis <p><strong>Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.</strong></p> <p>But automated personalisation isn't <em>always</em> a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.</p><p><a href="https://econsultancy.com/blog/69663-don-t-patronise-me-with-personalised-cart-abandonment-emails-a-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69637 2017-12-13T12:00:00+00:00 2017-12-13T12:00:00+00:00 Data & analytics trends in 2018: What do the experts predict? Ben Davis <p><strong>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.</strong></p> <p>The catalyst for this has arguably been the <a href="https://www.marketingweek.com/2017/11/28/ben-davis-ai-hype/">'AI summer'</a>, but there's much more to consider. Let's ask the experts what 2018 will have in store...</p><p><a href="https://econsultancy.com/blog/69637-data-analytics-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69642 2017-12-12T09:30:00+00:00 2017-12-12T09:30:00+00:00 A day in the life of... a head of digital compliance Ben Davis <p><strong>Compliance will be one of the more unlikely buzzwords of marketing in 2018.</strong></p> <p>Yes, data protection has always been extremely important, but the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.</p><p><a href="https://econsultancy.com/blog/69642-a-day-in-the-life-of-a-head-of-digital-compliance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69646 2017-12-11T13:00:00+00:00 2017-12-11T13:00:00+00:00 UX trends in 2018: What do the experts predict? Ben Davis <p><strong>Our expert commentators have already discussed <a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/">what they made of 2017</a>, so what do they expect and hope for next year?</strong></p> <p>Let's find out...</p><p><a href="https://econsultancy.com/blog/69646-ux-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69644 2017-12-08T13:00:00+00:00 2017-12-08T13:00:00+00:00 SEO trends in 2018: What do the experts predict? Ben Davis <p><strong>What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?</strong></p> <p>Thankfully, in this article we're concentrating solely on SEO (..and breathe). We've already looked at <a href="https://econsultancy.com/blog/69601-what-were-the-biggest-seo-trends-of-2017/">the big trends from this year</a>, now let's look into the crystal ball with the help of some search experts.</p><p><a href="https://econsultancy.com/blog/69644-seo-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69607 2017-12-07T09:30:00+00:00 2017-12-07T09:30:00+00:00 What were the biggest UX trends of 2017? Ben Davis <p><strong>We've all been ordering our toilet tissue through Alexa, right?</strong></p> <p>Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.</p><p><a href="https://econsultancy.com/blog/69607-what-were-the-biggest-ux-trends-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69601 2017-12-06T11:30:00+00:00 2017-12-06T11:30:00+00:00 What were the biggest SEO trends of 2017? Ben Davis <p><strong>Well, folks, 2017 is on its last legs (though it's felt that way since January), and that means it's time to look at what happened this year in digital marketing.</strong></p> <p>Let's start with the big daddy, SEO. What do the experts think was particularly pertinent in 2017?</p><p><a href="https://econsultancy.com/blog/69601-what-were-the-biggest-seo-trends-of-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69630 2017-12-06T02:00:00+00:00 2017-12-06T02:00:00+00:00 The best APAC digital marketing stats from November 2017 Ben Davis <p><strong>Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.</strong></p> <p>Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.</p><p><a href="https://econsultancy.com/blog/69630-the-best-apac-digital-marketing-stats-from-november-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69626 2017-12-04T11:00:00+00:00 2017-12-04T11:00:00+00:00 A day in the life of... insight director at UM Ben Davis <p><strong>This week's 'day in the life' interview is one of my favourites.</strong></p> <p>Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.</p><p><a href="https://econsultancy.com/blog/69626-a-day-in-the-life-of-insight-director-at-um/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69628 2017-12-01T12:30:00+00:00 2017-12-01T12:30:00+00:00 10 fascinating stories we loved this week at Econsultancy Ben Davis <p><strong>Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.</strong></p> <p>It can only be the unputdownable stories we've been reading at Econsultancy this week.</p><p><a href="https://econsultancy.com/blog/69628-10-fascinating-stories-we-loved-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69620 2017-12-01T11:00:00+00:00 2017-12-01T11:00:00+00:00 Only 29% of influencer campaigns use trackable URLs for attribution Ben Davis <p><strong>Celebrity Intelligence this week released a new study, <a href="https://hello.celebrityintelligence.com/age-of-influence/">The Age of Social Influence</a>, which includes some interesting findings about the evolution of influencer campaigns.</strong></p> <p>But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.</p><p><a href="https://econsultancy.com/blog/69620-only-29-of-influencer-campaigns-use-trackable-urls-for-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69613 2017-11-29T13:40:00+00:00 2017-11-29T13:40:00+00:00 Marketers & the GDPR: Don't panic, here's how to get started Ben Davis <p><strong>Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.</strong></p> <p>Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.</p><p><a href="https://econsultancy.com/blog/69613-marketers-the-gdpr-don-t-panic-here-s-how-to-get-started/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69618 2017-11-29T09:30:00+00:00 2017-11-29T09:30:00+00:00 A day in the life of... content marketing manager at Skimlinks Ben Davis <p><strong><a href="https://www.linkedin.com/in/angus-quinn-7bb27370/">Angus Quinn</a> is content marketing manager at Skimlinks. What does he do, and what does it take to do it?</strong></p> <p>We're about to find out...</p><p><a href="https://econsultancy.com/blog/69618-a-day-in-the-life-of-content-marketing-manager-at-skimlinks/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69603 2017-11-24T11:13:21+00:00 2017-11-24T11:13:21+00:00 GAME shows risks of Black Friday downtime despite impressive strategy Ben Davis <p><strong>The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.</strong></p> <p>But that is easily undermined if your site is down for an extended period of time.</p><p><a href="https://econsultancy.com/blog/69603-game-shows-risks-of-black-friday-downtime-despite-impressive-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69602 2017-11-24T10:22:00+00:00 2017-11-24T10:22:00+00:00 11 unputdownable digital stories we've been reading this week at Econsultancy Ben Davis <p><strong>Here are the stories we have enjoyed reading this week, from emojis to serial killers, Cambridge Analytica to business bullshit.</strong></p><p><a href="https://econsultancy.com/blog/69602-11-unputdownable-digital-stories-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69520 2017-11-21T12:00:00+00:00 2017-11-21T12:00:00+00:00 Innovation: 10 quotes to inspire marketers Ben Davis <p><strong>Here's your first one...</strong></p><p><a href="https://econsultancy.com/blog/69520-innovation-10-quotes-to-inspire-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69588 2017-11-20T11:00:00+00:00 2017-11-20T11:00:00+00:00 10 signs that programmatic advertising is reaching maturity Ben Davis <p><strong>If you read the press you'd be forgiven for thinking programmatic advertising is in decline.</strong></p> <p>But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.</p><p><a href="https://econsultancy.com/blog/69588-10-signs-that-programmatic-advertising-is-reaching-maturity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69448 2017-11-20T09:45:00+00:00 2017-11-20T09:45:00+00:00 A day in the life of... a social media strategist Ben Davis <p><strong>Do you spend all day on social media? Would you like to get paid for it?</strong></p> <p>Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).</p><p><a href="https://econsultancy.com/blog/69448-a-day-in-the-life-of-a-social-media-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69584 2017-11-17T09:03:23+00:00 2017-11-17T09:03:23+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.</strong></p> <p>Get stuck in...</p><p><a href="https://econsultancy.com/blog/69584-what-we-ve-been-reading-this-week-at-econsultancy-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69552 2017-11-14T10:34:00+00:00 2017-11-14T10:34:00+00:00 93 ecommerce UX features that create user flow Ben Davis <p><strong>Who said the listicle was dead?</strong></p> <p>To celebrate the recent release of our <a href="https://econsultancy.com/reports/ecommerce">Ecommerce Best Practice Guide</a>, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.</p><p><a href="https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69559 2017-11-13T13:00:00+00:00 2017-11-13T13:00:00+00:00 Ask the experts: How to integrate your programmatic and TV ad strategy? Ben Davis <p><strong>Welcome to the third part of our programmatic 'ask the experts' series.</strong></p> <p>Previously we've looked at <a href="https://econsultancy.com/blog/69522-ask-the-experts-how-to-track-the-offline-impact-of-programmatic-spend/">tracking the offline impact of programmatic spend</a> and <a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/">what data is needed for proper targeting</a>. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.</p><p><a href="https://econsultancy.com/blog/69559-ask-the-experts-how-to-integrate-your-programmatic-and-tv-ad-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69523 2017-11-13T09:55:00+00:00 2017-11-13T09:55:00+00:00 A day in the life of... a content strategist Ben Davis <p><strong>Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.</strong></p> <p>But what does <a href="https://www.linkedin.com/in/jamiebunchuk/">Jamie</a> actually do? He's here to tell you...</p><p><a href="https://econsultancy.com/blog/69523-a-day-in-the-life-of-a-content-strategist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69558 2017-11-07T09:30:00+00:00 2017-11-07T09:30:00+00:00 Ask the experts: What's the best way to target programmatic ads? Ben Davis <p><strong>The experts are back with more advice on programmatic advertising.</strong></p> <p>In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?</p><p><a href="https://econsultancy.com/blog/69558-ask-the-experts-what-s-the-best-way-to-target-programmatic-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69526 2017-11-06T11:29:00+00:00 2017-11-06T11:29:00+00:00 A day in the life of... a freelance digital marketer Ben Davis <p><strong>This week we talk to Fi Shailes, a digital marketing freelancer.</strong></p> <p>Before we do, here's your usual reminder to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're looking for a change of scenery.</p><p><a href="https://econsultancy.com/blog/69526-a-day-in-the-life-of-a-freelance-digital-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69563 2017-11-06T01:00:00+00:00 2017-11-06T01:00:00+00:00 The best APAC digital marketing stats from October 2017 Ben Davis <p><strong>It's a China-heavy roundup in this month's APAC stats.</strong></p> <p>We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones.</p><p><a href="https://econsultancy.com/blog/69563-the-best-apac-digital-marketing-stats-from-october-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69562 2017-11-03T09:33:00+00:00 2017-11-03T09:33:00+00:00 Computer mistakes cat for guacamole (and other joyful digital news from this week) Ben Davis <p><strong>I guarantee you at least one belly laugh in this week's roundup of joyful digital news.</strong></p> <p>From crazy new ads to AI-generated halloween costumes by way of hacked sex toys, there's plenty for everyone.</p><p><a href="https://econsultancy.com/blog/69562-computer-mistakes-cat-for-guacamole-and-other-joyful-digital-news-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69522 2017-11-01T11:30:00+00:00 2017-11-01T11:30:00+00:00 Ask the experts: How to track the offline impact of programmatic spend? Ben Davis <p><strong>Our 'ask the experts' series has moved on to the subject of programmatic advertising.</strong></p> <p>With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.</p><p><a href="https://econsultancy.com/blog/69522-ask-the-experts-how-to-track-the-offline-impact-of-programmatic-spend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69528 2017-10-31T10:40:23+00:00 2017-10-31T10:40:23+00:00 UK Black Friday landing pages: The good, the bad & the ugly Ben Davis <p><strong>Black Friday isn't as exciting as a couple of years ago.</strong></p> <p>Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.</p><p><a href="https://econsultancy.com/blog/69528-uk-black-friday-landing-pages-the-good-the-bad-the-ugly/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69443 2017-10-31T10:00:00+00:00 2017-10-31T10:00:00+00:00 A day in the life of... a marketing optimization & personalization consultant Ben Davis <p><strong>Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.</strong></p> <p><a href="https://uk.linkedin.com/in/paulknutton">Knutton</a> is also our latest Day in the Life candidate, so let's find out what this client-side marketer turned vendor expert does with his time.</p><p><a href="https://econsultancy.com/blog/69443-a-day-in-the-life-of-a-marketing-optimization-personalization-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69549 2017-10-30T13:15:00+00:00 2017-10-30T13:15:00+00:00 Six A/B tests used by Duolingo to tap into habit-forming behaviour Ben Davis <p><strong>If you've used Duolingo, the language education app, you'll know that it feels like a game.</strong></p> <p>That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at <a href="http://canvasconference.co.uk/">Canvas Conference</a>, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.</p><p><a href="https://econsultancy.com/blog/69549-six-a-b-tests-used-by-duolingo-to-tap-into-habit-forming-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69547 2017-10-27T11:47:00+01:00 2017-10-27T11:47:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>Hi everyone. Ready for some light reading to while away literally minutes of your day?</strong></p> <p>Here's some of the fun things that happened in the world of digital and tech this week.</p><p><a href="https://econsultancy.com/blog/69547-the-most-joyful-digital-news-stories-from-the-last-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69534 2017-10-26T12:16:30+01:00 2017-10-26T12:16:30+01:00 Ask the experts: Black Friday ecommerce strategy Ben Davis <p><strong>What do retailers need to consider ahead of Black Friday?</strong></p> <p>We ask the experts about strategy, search, content and more. Thanks go to <a href="https://twitter.com/danbarker">Dan Barker</a>, <a href="https://twitter.com/JamesGurd">James Gurd</a>, <a href="https://uk.linkedin.com/in/stuartrex">Stuart Rex</a> and <a href="https://www.linkedin.com/in/guylevine/">Guy Levine</a>.</p><p><a href="https://econsultancy.com/blog/69534-ask-the-experts-black-friday-ecommerce-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69521 2017-10-25T09:57:16+01:00 2017-10-25T09:57:16+01:00 Start Me Up! time2dine, the restaurant booking app Ben Davis <p><strong>We all know about UberEats and Deliveroo, but what if you want to eat in a restaurant but order and book ahead?</strong></p> <p>That's the idea behind time2dine. We caught up with the team to ask a few questions.</p><p><a href="https://econsultancy.com/blog/69521-start-me-up-time2dine-the-restaurant-booking-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>