Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Ask the experts: How to track the offline impact of programmatic spend?

Our 'ask the experts' series has moved on to the subject of programmatic advertising.

With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.

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black friday

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn't as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

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paul knutton

A day in the life of... a marketing optimization & personalization consultant

Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.

Knutton is also our latest Day in the Life candidate, so let's find out what this client-side marketer turned vendor expert does with his time.

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duolingo logo

Six A/B tests used by Duolingo to tap into habit-forming behaviour

If you've used Duolingo, the language education app, you'll know that it feels like a game.

That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at Canvas Conference, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.

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wimpy

The most joyful digital news stories from the last week

Hi everyone. Ready for some light reading to while away literally minutes of your day?

Here's some of the fun things that happened in the world of digital and tech this week.

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Ask the experts: Black Friday ecommerce strategy

What do retailers need to consider ahead of Black Friday?

We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine.

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time2dine

Start Me Up! time2dine, the restaurant booking app

We all know about UberEats and Deliveroo, but what if you want to eat in a restaurant but order and book ahead?

That's the idea behind time2dine. We caught up with the team to ask a few questions.

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A day in the life of... a trading director at a DSP

Ever wondered what it might be like to work for an adtech platform such as a DSP?

Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let's try his shoes on for size.

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snapchat lens

Ask the experts: Paid social media trends, challenges & strategy

Next up for our 'ask the experts' series is paid social media.

We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.

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swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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ikea pets

The most joyful digital news stories from the last week

I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.

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