Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

paul maraviglia

A day in the life of... general manager at MaxPoint

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.

In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."

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30+ interesting quotes from top brands at the Festival of Marketing 2017

Festival of Marketing 2017 was epic (and we know that's an over-used word, but it was).

Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.

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cx maturity model

Digital transformation and CX maturity at GE Healthcare Life Sciences

At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.

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The most joyful digital news stories from the last week

A short but heartbreakingly beautiful news roundup this week.

If you like emojis, '80s children's TV, sneering at tech companies and politicians, and cats – this could be the article for you.

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brompton prototype

How Brompton Bicycles is overcoming purchase friction using content and social

Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.

The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bikes left to partner retailers.

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the aa

How the AA transformed its brand using political messaging & strategic insight

Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.

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customer journey

Ask the experts: Conversion rate optimisation trends, challenges & strategy

We've already covered Mobile SEO in our ask the experts series, and now we move on to CRO (conversion rate optimisation).

We asked our chosen experts the following questions. Click on one if you want to jump straight to it.

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shop the look

Image recognition in ecommerce: Visual search, product tagging and content curation

There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.

Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.

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steve bartlett

An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017

In Econsultancy's newly released Top 100 Digital Agencies report, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.

I caught up with Steve to find out what makes him and his agency tick.

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sali davies

A day in the life of... client manager at a shopper media agency

Shopper media agencies create campaigns that work for retailers, supplier brands and shoppers alike.

As it says on Threefold's website, they "look at a retailer’s whole media estate, from their branded microsites to the space on their supermarket trolleys. Then [they use their] trademarked technology to work out how to put the right brands in front of the right shoppers at the right time."

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billy bass

The most joyful digital news stories from the last week

Billy Bass, jetpacks and connected clothing bring a decidely retro feel to the joyful digital news roundup.

Come for the tacky gadgets, stay for the hilarious burns this week delivered upon ISIS hackers and Ryanair.

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microlearning

Econsultancy subscribers can now access our microlearning modules

Econsultancy has today launched a microlearning platform, available exclusively to subscribers.

The platform tackles the basic principles of digital marketing and ecommerce in a quick and memorable way. Subscribers can access the microlearning modules through the e-learning section of our site.

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