Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.

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Marketers & the GDPR: Don't panic, here's how to get started

Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.

Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.

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angus quinn

A day in the life of... content marketing manager at Skimlinks

Angus Quinn is content marketing manager at Skimlinks. What does he do, and what does it take to do it?

We're about to find out...

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GAME shows risks of Black Friday downtime despite impressive strategy

The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.

But that is easily undermined if your site is down for an extended period of time.

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11 unputdownable digital stories we've been reading this week at Econsultancy

Here are the stories we have enjoyed reading this week, from emojis to serial killers, Cambridge Analytica to business bullshit.

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bulbs

Innovation: 10 quotes to inspire marketers

Here's your first one...

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10 signs that programmatic advertising is reaching maturity

If you read the press you'd be forgiven for thinking programmatic advertising is in decline.

But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.

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rod alvarenga

A day in the life of... a social media strategist

Do you spend all day on social media? Would you like to get paid for it?

Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).

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What we've been reading this week at Econsultancy

Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.

Get stuck in...

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93 ecommerce UX features that create user flow

Who said the listicle was dead?

To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.

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tv set

Ask the experts: How to integrate your programmatic and TV ad strategy?

Welcome to the third part of our programmatic 'ask the experts' series.

Previously we've looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.

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jamie maddison

A day in the life of... a content strategist

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.

But what does Jamie actually do? He's here to tell you...

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