Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.

A day in the life of... director of engineering at Quantcast, an AI martech company

Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.

Day is also our latest (and aptly named) 'Day in the Life' interviewee.


The GDPR and data portability: What marketers need to know

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.

What do marketers need to know?

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Three customer experiences that have disappointed me

I think we're at a really interesting time in the history of consumerism.

In developed markets, we have all had some amazing experiences enabled by (often mobile) tech. Not only that, we are seeing incredible investment in innovative new technologies (such as voice assistants), with tech-savvy consumers seemingly ready to experiment with tech when it is arguably far from mature (an astounding 10% of UK households have an Amazon Echo, according to Kantar).

What are the implications for mainstream businesses? I'd argue there are laggards in many industries that are sitting ducks, ripe not necessarily for disruption, but certainly to be taken down a peg or two by businesses who get the customer experience right.


A day in the life of... a digital strategist

In our Day in the Life profiles we've recently looked at some of the sexier agency roles, such as creative technologist, insight director and service design lead.

This week we continue on this theme, catching up with Remy Brooks, digital strategist at agency Friday.

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A handy template for your content marketing mission statement

This quick tip (and template) comes from Ecconsultancy's Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement.


Ask the experts: Email marketing optimisation

The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.

We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).


10 practical questions marketers should ask themselves this year

I'm calling it – the time for future-gazing articles is over. At time of writing it's already the end of January. If you're still preparing for 2018 then you must have had a heavy New Year's Eve.

Nevertheless, I thought it worthwhile to look over some of the prediction pieces we have published thus far (as well as some from Marketing Week), and produce a practical list of questions that marketers should ask themselves, this year or any other.


A day in the life of... a creative technologist

What is a creative technologist? We ask one.

Namely, Gracie Page from Y&R London. Here's what Page said.


Charity websites must tackle content design & information architecture

Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.

There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.


A day in the life of... an account manager at Certona

David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.


Start Me Up! Osha Clean, the 'Uber for window cleaning'

Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far.

This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...


Remove the waffle from your content or risk failure in voice search

At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.

You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple: