Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Cookie law

This week's finest digital marketing infographic

This week's infographic, brought to you by silktide, is a great example of how to make a good infographic. It's clear and piquant.

Perhaps a controversial choice, though. The topic is the EU Cookie Law, and there's certainly a leading opinion in here somewhere (maybe even a hint of invective - we don't quite condone the jibe at octogenarians).

I think most would agree that, though there may be the germ of a decent idea somewhere in this legislation, its execution has left much to be desired. 

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10 interesting digital marketing stats we’ve seen this week

This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.

Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.

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Engineering works: Transport for London’s responsive website redesign

75% of Londoners use tfl.gov.uk. The site gets around 8m unique users a month and each year receives 250m visits and growing (see the chart below).

So, a recently released beta version of their newly designed site is sure to generate a fair amount of user data.

I took a look around the site, to see what kind of user experience TfL (with BAE Detica and we are experience) have delivered.

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20 automated emails your customers won't delete

Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.

The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

I’ve added examples from around the Econsultancy blog.

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How RS Components uses automated email FTW

RS Components distributes sometimes cool and sometimes boring electronic and industrial components.

Last week I attended Responsys Interact 2013 and listened to Harriet Mitchell, Ecommerce Behavioural Marketing Manager at RS Components.

Later that day, RS Components won the Email category at The Digitals, and so I thought I’d share the how, what and why. 

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Great expectations: is user experience your biggest responsibility?

Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.

And guess what? User experience is as topical as ever.

Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.

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This week's finest digital marketing infographic

This week's finest digital marketing infographic, courtesy of Intent HQ, looks at the personalization and privacy of social media.

A timely and exciting topic.

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10 interesting digital marketing stats we've seen this week

Here's some statistics we've seen this week, for your delectation.

For more digital marketing stats, check out our Internet Statistics Compendium.

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The Digitals

Five great social media campaigns and their metrics

For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.

Here are five more, from the social media category.

I've included some of the hard results of the work, as so often our readers are interested in the numbers involved. Enjoy!

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American Dad

10 interesting examples of PPC creative for Father's Day

Here's a quick look at some search terms and paid ads ahead of Father's Day.

Some ads were optimised but dry, others made me laugh unintentionally, and some targeted the longer tail.

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The Digitals

20 noteworthy campaigns guaranteed to inspire your own digital marketing

Which campaigns have you seen recently that are defining the digital marketing landscape?

Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).

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Crystal Ski

Digital transformation: creating value for customers in the travel sector

I'm continuing my journey, exploring what digital transformation means in the real world. I’ve been speaking to David Jarvis from TUI Travel plc (the world’s largest leisure travel company). 

David works for Specialist Holidays Group (SHG) within TUI and is currently VP of Customer Engagement for Marine brands Sunsail and The Moorings. His experience with online goes back to the mid-90s with a focus on user experience, and he’s now helping to drive transformation at TUI.

When I spoke to David he highlighted a few key themes he has been experiencing when driving change within his part of the business.

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