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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.

0 comments
neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

0 comments
digitaslbi

10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.

5 comments
starbucks cup

How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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airbnb

All the digital news stories you missed this week

Lots of exciting glimpses into the future in this week's tech roundup.

New tools for marketers, new user experiences in banking, hope for augmented reality, and even a special smartphone pocket in your jeans (whoever could've imagined it?).

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mococoa

Why Google Home ads are like The Truman Show and the future is better CRM

Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."

Complete mood killer.

1 comment
ge

How GE is using co-creation as part of its digital transformation

GE is a fascinating company. For those that don't know, it was originally the Edison General Electric Company.

And though it may be a venerable old company, it's famously an innovative one. That innovation extends from products to marketing and GE's ongoing digital transformation.

1 comment
apptus for ecommerce

An introduction to AI-powered ecommerce merchandising

Amazon has been using algorithms to try to sell you extra stuff for years.

But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.

Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.

0 comments

50% of digital tech businesses in the UK say talent supply is biggest challenge

TechCity UK has released its third annual Tech Nation report, revealing that talent supply is the number one growth challenge for more than 50% of digital tech businesses in the UK.

The report includes a variety of data on the growth of the sector in the UK. Let's look at some of the most interesting findings.

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anne coghlan

A day in the life of... implementation consultant for AppNexus

This week's Day in the Life follows Anne Coghlan, a maths and philosophy student now working in the world of ad tech.

Read on to find out what Anne does in her work as an implementation consultant. Or if you're looking for a new job, check out the Econsultancy jobs board.

0 comments
vibrator modes

Sex toy surveillance & The Matrix (and the rest of this week's digital news)

Yes, my headlines are getting ever more desperate for this weekly news feature. Still, I know you clicked.

This week there was plenty of interesting news, including Don Draper, The National Grid, CAPTCHA, vibrators and The Matrix.

Read on...

0 comments
robots

Machines: "I think what the marketers meant to say..."

There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:

"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"

[In character] "I think what God meant to say..."

1 comment