Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

How to create videos your customers want to share

Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself.

Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide.

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pie tops

Pizza-ordering shoes (and the rest of this week's news in digital)

Bored with people talking about the Snap IPO? Here's some more interesting news you might have missed this week.

Includes infuriating internet-of-things PR fluff, as well as some things you should probably read.

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china cars

The best APAC digital marketing stats from February 2017

Buying cars online in China, assessing Facebook video view metrics in Australia, remembering the power of the good old TV in rural India.

There's plenty of interesting stuff in this month's Asia Pacific stats roundup. Dig in, and do remember to check out the Internet Statistics Compendium if you are left wanting more.

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hierarchy of ux

The hierarchy of user experience components

What are the components that make a great user experience?

These components can be ordered in a hierarchy or pyramid, with the most essential at the foot and the ultimate at the top. Let's examine this hierarchy, which is taken from Econsultancy's Best Practice Guide: User Experience and Interaction Design for Mobile and Web.

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living business

Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.

In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.

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matt bartlett

A day in the life of... a user interface designer

Digital user interfaces are an integral part of brand image, usability and often the business as a whole.

So, what does a UI designer do? Matt Bartlett is Senior UI Designer at web-design agency Ridgeway.

Here's what he does with his time...

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eye

10 uses of computer vision in marketing & customer experience

The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI.

But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.

Here are 10 of them...

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local search

What do inventory ads in local search mean for retail?

Google's local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

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office

Does customer experience need its own department?

Some companies have customer experience managers or departments, and others do not. Why is that?

Who should own customer experience and what does that entail?

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prime

All the digital news stories you missed this week

Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?

Lots of nice little titbits in this week's digital news. And not one bit of misinformation.

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jo malone

Jo Malone announced as first headliner for Festival of Marketing 2017

Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

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mw live

Get a free taste of Econsultancy training at London's Marketing Week Live

Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.

The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.

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