{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

ge instagram

10 examples of great GE marketing creative

GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.

The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.

Here are 10 examples of great GE marketing creative.

0 comments
influencers

What are the benefits of working with mid-level influencers?

The recent furore over the Kardashians' lack of transparency on Instagram has provided food for thought.

Influencer marketing with celebrities seems like a bit of a minefield; PewdyPie and Warner Bros being other high profile transgressors.

So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency and engagement achievable? 

0 comments

Start Me Up! Tagvenue, the Airbnb of venues

Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.

A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.

We caught up with the team to learn more about the startup.

0 comments

Oooh, cars! We review the new Lamborghini website

Lamborghini launched a new website at the beginning of September.

We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?

Here, I examine what works, what doesn't, and what's up for debate.

1 comment
google shopping

Six clever ways to optimise Google Shopping campaigns

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.

Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year's BrightonSEO.

0 comments
mod cloth

Three ways brands can let their audience create their content

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.

So it's no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.

0 comments
chart

10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

5 comments

All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

0 comments
chart

The best APAC digital marketing stats from August 2016

Here are all the best digital marketing APAC stats from last month.

I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.

0 comments
hands up

10 things that thrill me every year at the Festival of Marketing

We are only a month out from 2016's Festival of Marketing, October 5-6 in London.

Here's why it thrills me every year.

0 comments
places listing

Local search experiences: The good, the bad and the ugly

We all know that Google Places listings are important because we use them in our everyday lives all the time.

50% of those using local search will visit the store within a day (and those are Google's 2014 figures).

So what can businesses do, very simply, to improve local search?

2 comments
youtube playlist

10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

2 comments