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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.


McDonald's provides a new template for so-bad-it's-good TV adverts

For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.

The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.

Why? And what, if anything, can we learn from it?

lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.


melissa thermidor

A day in the life of... Social Media Manager at NHS Blood & Transplant

One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.

For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.

Here's what she had to say about the day job...


Nest's termination of Revolv shows how IoT can sting consumers

What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?

Let's stir things up a bit and look into the not-so-distant future.

made.com on pinterest

How Made.com succeeds on Pinterest

Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.

Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand's growth.

Here's how MADE is succeeding with Pinterest...

in store tech

What's now & next for digital technology in retail stores?

Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.

By 2015, I was writing fairly sceptical posts about the screens in the corner that nobody uses.

However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.


Twitter's NFL deal: five questions we're asking

Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.

Here are some thoughts on the deal and what it means for both parties.

china flag

Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.


Digital customer experience: four innovation methods

Customer experience and innovation are both hard to pin down.

Econsultancy's new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that.

The report examines how to innovate, the concept of practical agility, marginalizing your competition and the 'innovator's toolkit'.

tesla logo

What can automotive brands learn from the Tesla website?

Tesla recently announced that pre-orders of its Model 3 hit a quarter of a million in just the first 36 hours.

Now seems like a good time to have a little look at the Tesla website.

I've previously written about how frustrating automotive websites have traditionally been, with copycat designs and poor UX as standard.

So, how does Tesla's website shape up?


The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

anna kilmurray

A day in the life of... Head of Marketing at a fintech startup

Fintech was perhaps the buzzword of Q1 2016, so it's fitting that our next 'day in the life' comes from a fintech startup.

Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.

Here's what she has to say about life in a startup.