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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

facebook

Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

1 comment
digital pride logo

How the first Digital Pride aims to unite the LGBTI community

2016 is to see the first Digital Pride.

To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.

We covered everything from same-sex emojis to Harvey Milk to the future of content.

0 comments
nationwide design studio

A look inside Nationwide Building Society’s new CX design lab

Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.

The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.

We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.

2 comments
chris bennett

A day in the life of... Managing Director of an ad tech firm

I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.

What better position to shine a light on then, this week, than the Managing Director of an ad tech company.

I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.

0 comments
screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.

3 comments
ziggurat

PPC for beginners - the seven levels of campaign tracking

Getting to grips with PPC measurement?

Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc.

However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts.

Let's look at the different levels of PPC campaign tracking.

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faces

Algorithmic analysis of facial expressions? Don't make me laugh.

Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.

But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?

Here are, to my mind, some pros and cons of this new technology.

1 comment
ted dhanik

What can prevent ad fraud? We ask an ad tech CEO.

Recently, I wrote an article about the scale of ad fraud.

In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.

I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.

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econ logo

Could you be a writer for Econsultancy London?

We're looking for a new writer for the Econsultancy blog, to work in our London office. 

Are you interested?

1 comment
fraud

Three things that show the scale of the ad fraud challenge

Ad fraud is a topic that cannot be ignored.

At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.

I thought I'd write a short post simply stating the scale of the problem with three facts.

2 comments
joe montana game

Digital transformation in sports: from diamond to gridiron

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

1 comment
kogan

Kogan.com - a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.

2 comments