Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.


GDPR needn't be a bombshell for customer-focused marketers

The General Data Protection Regulation (GDPR) will apply from 25th May 2018, less than a year from now.

Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner's Office, savvy marketers that understand their customers shouldn't have too much to worry about.


14 reasons businesses are failing at user-centred design

The importance of design is growing as we demand more digital services. 

Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.

What changes are needed?


All the digital news stories you missed this week

If you've never read our weekly news roundup before, we try to pick up a few things you most likely won't have seen.

And some of the big stories, too. Here's the latest...

suit you sir

What's the difference between AI-powered personalisation and more basic segmentation?

At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.

It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for account based marketing), there is some confusion about how it applies to personalisation and segmentation.

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ft airport ad

Six clever examples of what dynamic outdoor advertising can do

I've noticed outdoor advertising as the home of some of the best dynamic marketing of late.

Now that digital billboards are well established in cities like London and advertisers are accustomed to dynamic technology, campaigns are becoming less gimmicky, more effective.

I wanted to pick some examples of exciting digital outdoor campaigns that show what the medium can do.

michael barber

A day in the life of... Head of Product at a behavioural marketing company

SaleCycle specialises in email and on-site remarketing (otherwise know as behavioural marketing) and the company's head of product, Michael Barber, is this week's Day in the Life interviewee.

Read on to find out what Michael has to say, and don't forget to visit the Econsultancy jobs board if you're thinking of finding a new position yourself.

high street fashion

Could AI revolutionize high street retail as well as ecommerce?

High street retail hasn't changed much in the last few decades.

Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.

lowe's exoskeleton

Dead relatives and robotic exoskeletons (and the rest of this week's digital news)

AI (of course), robotic exoskeletons, and badly judged TV adverts (of course) are all in the news this week.

Here's some stuff you might have missed...

iphone launch

The 15 biggest moments in marketing since the launch of the iPhone

Steve Jobs unveiled the first iPhone in January of 2007.

It turned out to be an important moment in technology, society more generally and, ergo, for marketers, too. But what about in the intervening years (10 at time of writing), what were the biggest moments in marketing?

Here's my attempt at a list of 15. In what you may think of as a cop out, I haven't ranked each event (my head is safely below the parapet).


All the digital news stories you missed this week

There's a greasy feel to this week's digital news, with a couple of fast food stories to start.

Other morsels of interest include AR adverts, some stock market joy, smart speakers and some masterly marketing from Nike.

Do you want fries with that?

masters awards ceremony

Last chance to enter the Masters of Marketing Awards 2017

Brand marketers, agencies, consultants, designers and PRs, you have until Monday 15th May to enter the biggest and best marketing awards around.

Here's what you need to know about the Masters of Marketing Awards 2017...


The best APAC digital marketing stats from April 2017

I've been on holiday, so this month's roundup of APAC digital marketing stats is a little late.

Apologies for that, but there's still plenty of interesting stats to consume, from India's Facebook boom to the number of APAC companies undergoing digital transformation.

As ever, check out the Internet Statistics Compendium for more.