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This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".
As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.
The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.
But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?
Live streaming via Facebook Live was opened to all verified brands at the end of 2015.
Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).
Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.
With lots to look forward to, let's look at the baby steps brands have taken so far.
Think like a customer (you are one), sharing is caring, and focus on NES (Nintendo Entertainment System? - No! Net Ease Score).
This is just some of the advice offered by Nicki Young, Head of Digital Product Development at RS Components.
RS is the perfect playground for improving customer experience, receiving hundreds of millions of visitors a year.
Let's hear from Nicki.
It's a bumper stats roundup this week.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.
An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn't it?
As of today, 619 applications have been submitted for brand top-level domains (TLDs).
And there are plenty of big name brands that are already using them.
In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.
Sports marketers don't always get it right.
However, more often, such great subject matter lends itself to great campaigns.
Here are 10 of my favourites.
QR codes never really took off in the West.
I had nothing against them, just their implementation (on a creative and a technical level).
However, I wanted one at the weekend so I could leave feedback about a store visit.
Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.
But now Medium has decided it's a platform and not just a social network for writers.
So, what should marketers know about Medium?
How do UK adults consume media? On what devices? And in what frequency?
The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.
I've picked my highlights for marketers from the survey of 1,841 adults.
Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.
Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.