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Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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Three innovative examples of Instagram UX hacks

How can brands create interactive experiences on Instagram by 'hacking' the existing UX?

Here are three clever examples...

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A day in the life of... Digital Marketing Manager at Currency UK

Sarah Watts-Read is Digital Marketing Manager at Currency UK.

So, what is it like working in digital in a regulated industry and within a relatively small team?

Let's find out...

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All the digital news stories you missed this week

Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.

You couldn't make it up.

Here are all the digital stories you may have missed this week.

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10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

3 comments

Five reasons to use Twitter's new embeddable DM button

You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.

It's not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.

Here are five of them...

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Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

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A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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cmp

What are the benefits of a creative management platform (CMP)?

People-based ad targeting brings the opportunity to target increasingly small segments of customers.

But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.

I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.

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kw finder

Five free content ideation tools if you're fed up of Google Keyword Planner

If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.

This is inconvenient for the many writers out there who like to use this tool to plan their content.

Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.

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How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

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chat

Chatbots: Are they better without the chat?

"Bots are better without the conversation."

The title of Kik CEO Ted Livingston's recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.

With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'

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