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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

the economist logo

What does content strategy mean at The Economist?

The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.

I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.

0 comments
click

PPC: a beginners' guide to KPIs, budgets & agencies

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

1 comment
targets

Should we be in the creative's corner against programmatic?

At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.

Then this morning I read a beautifully concise post from the Ad Contrarian.

I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.

0 comments
google

Google's got it right: Instead of bribing bloggers, sort out your website

On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).

In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.

We already knew this, so why has it peeved some SEOs?

3 comments
c3po

In programmatic advertising, what are CMPs and DCOs?

Programmatic creative is a burgeoning area of ad technology.

Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale.

These technologies can be defined as CMPs or DCOs. So, what exactly are they?

0 comments
nike product page

Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.

3 comments
topman

Topman vs. Next: who has the best purchase journey UX?

Why am I comparing two well-known fashion retailers and their ecommerce sites?

Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.

So, I thought I'd look at two quite different fashion retailers, and see how they match up.

8 comments
sharon ann kean

A day in the life of... Head of Product at Bloom & Wild

This is potentially my favourite 'A day in the life' yet.

Sharon Ann Kean gives us an eloquent insight into the her role as Head of Product at Bloom & Wild, a startup that's innovating in ecommerce and delivery.

Enjoy!

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tunsy

Start Me Up! Tunsy is the 'Tinder' marketplace app for fashion

Tinder-style ecommerce apps have been gaining momentum of late.

Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.

I got the inside story from Mehdi Boumendjel, co-founder and CCO.

0 comments
eu flag

Could Brexit be the biggest threat to London's digital sector?

The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.

Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).

Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?

3 comments
apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

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creative programmatic

31 opinions on the future of programmatic advertising

Yesterday was Econsultancy's inaugural Creative Programmatic conference.

I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.

Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.

1 comment