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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.


The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

anna kilmurray

A day in the life of... Head of Marketing at a fintech startup

Fintech was perhaps the buzzword of Q1 2016, so it's fitting that our next 'day in the life' comes from a fintech startup.

Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.

Here's what she has to say about life in a startup.

ikea logo

10 examples of great IKEA marketing creative

As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA.


Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

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digital pride logo

How the first Digital Pride aims to unite the LGBTI community

2016 is to see the first Digital Pride.

To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.

We covered everything from same-sex emojis to Harvey Milk to the future of content.

nationwide design studio

A look inside Nationwide Building Society’s new CX design lab

Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.

The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.

We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.

chris bennett

A day in the life of... Managing Director of an ad tech firm

I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.

What better position to shine a light on then, this week, than the Managing Director of an ad tech company.

I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.

screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.


PPC for beginners - the seven levels of campaign tracking

Getting to grips with PPC measurement?

Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc.

However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts.

Let's look at the different levels of PPC campaign tracking.


Algorithmic analysis of facial expressions? Don't make me laugh.

Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.

But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?

Here are, to my mind, some pros and cons of this new technology.

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ted dhanik

What can prevent ad fraud? We ask an ad tech CEO.

Recently, I wrote an article about the scale of ad fraud.

In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.

I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.

econ logo

Could you be a writer for Econsultancy London?

We're looking for a new writer for the Econsultancy blog, to work in our London office. 

Are you interested?

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