Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

score

Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

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fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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dance

Five examples of meaningful motion in web design

At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of Material Design.

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hamburger

Five apps & websites that ditched the hamburger menu

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.

Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.

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res

What New Year's resolutions would you like an Econsultancy blogger to make?

Before the New Year gets away from us, I want to make some resolutions as a blogger.

Here are some of the things I hope to do from now on. Add your own suggestions in the comments if you'd like, but please go easy on the sarcasm.

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fallacy

Digital fallacies we should forget in 2017

Digital moves fast and the tech press moves faster.

But which are the fallacies we must remind ourselves of in 2017?

Here are seven...

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aus ad spend share

The best APAC digital marketing stats from December 2016

This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.

As always, you can find more stats in Econsultancy's Internet Statistics Compendium.

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andrew clark

A day in the life of... a full stack designer

At Econsultancy we've recently been turning the spotlight on design.

So, for this week's Day in the Life, we caught up with Andrew Clark, a full stack designer at the digital agency DXagency.

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zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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robot

Learning to trust the machines: AI and company culture

AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?

We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.

But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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totp

Econsultancy's top 25 blog posts of 2016

If you're anything like me, you'll have made one New Year's resolution already - to keep up to date with the Econsultancy blog.

And what better place to start than catching up on the most popular articles from 2016.

Here are the top 25 (by page views). As usual, listicles seem to have an unerring habit of rising to the top.

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