Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.

vibrator modes

Sex toy surveillance & The Matrix (and the rest of this week's digital news)

Yes, my headlines are getting ever more desperate for this weekly news feature. Still, I know you clicked.

This week there was plenty of interesting news, including Don Draper, The National Grid, CAPTCHA, vibrators and The Matrix.

Read on...


Machines: "I think what the marketers meant to say..."

There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:

"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"

[In character] "I think what God meant to say..."

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jack saville

A day in the life of... a client-side SEO specialist

Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.

Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.

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Dodgy testimonials might get your agency's AdWords account suspended

Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.

If these businesses don't exercise caution, Google may suspend their AdWords account.


10 examples of the Internet of Things in healthcare

The next decade may well see a revolution in treatment and diagnosis of disease, as the Internet of Things (IoT) is brought to bear on medicine.

Here are 10 examples of IoT in healthcare.


Tinder's secret app for desirable people (and the rest of this week's digital news)

Yes, it's this week's digital news, with a dating hook to drag you in.

Don't worry, all the more important and marginally less salacious news is included.


fs priorities

What are the priorities for financial services marketers in 2017?

What are the priorities for financial services marketers in 2017?

Econsultancy's Digital Trends in Financial Services and Insurance report, in association with Adobe, attempts to answer this question and a variety of others.

david brent

What exactly is company culture? And how can HR change it?

There has been a lot of crap written about company culture. I have written some of it.

This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR's role in changing it. Here's what I learned...

free shipping casper

27 bold UX & design features from disruptive retail brands

Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.

Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.


Six ways digital is changing the pharma & healthcare industry

The pharmaceutical and healthcare industry is rapidly coming to terms with digital technology.

New tech companies are entering the market and existing players have had to up their game, across marketing, sales and operations. If you're relatively new to pharma, like me, here's a summary of just some of the biggest trends.

monzo tweet

Monzo outage: Is it possible to fail in a good way?

The digital challenger bank Monzo suffered an outage all day on Sunday.

With its current accounts launching later this year, this seems like poor timing, but some have suggested that Monzo failed in a good way. Is that even possible?


How to create videos your customers want to share

Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself.

Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide.