Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

news

All the digital news stories you missed this week

This week's digital news has been full of interesting developments, from how Uber uses psychological tricks to motivate its drivers, to Google's new AI chips and a robot that makes perfect salads.

Trump and his administration get a mention, too, of course.

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youtubers

Should marketers be able to prove the ROI of influencers?

Are marketers doing enough to prove the ROI of influencers? Do they even need to?

Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor.

Let's look at some of the issues.

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social media priority for apac clients

The best APAC digital marketing stats from March 2017

March's roundup of digital stats has a distinctly Australian feel, covering cross-channel marketing, customer experience and Instagram.

However, there's plenty more on APAC in general, including the revelation of China's most valuable brand.

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silos

Customer experience: 40% of companies say each department has its own agenda

Company silos. That least poetic of business metaphors is not going away anytime soon.

For all the articles about cross-functional teams and iterative ways of working, 40% of marketers admit that they are not adequately supported by other members of the organisation and that different departments have their own agenda.

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will anderson

A day in the life of... biz dev director at a media agency

Do you work in biz dev and want to see what agency life can offer you?

Well this week you can get some insight from Will Anderson, Business Development Director at biddable media agency, Journey Further, who is our latest 'day in the life' interviewee.

Here's what he does with his time...

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emoji

All the digital news stories you missed this week

Lots of items that feel significant in this week's digital news.

Ikea sells connected home stuff, a publisher sues an ad tech company, visual search comes to smartphones, and brains meld with computers.

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partridge

What the heck is strategy in the digital age?

What the heck is strategy?

If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.

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baidu brandzone

Tackling branded paid search in complex APAC markets

Local technology and expertise is the key to biddable media success in the APAC region.

I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.

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systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.

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neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

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digitaslbi

10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.

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starbucks cup

How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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