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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

words

This is how you explain to HR what 'digital' means

Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.

Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.

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newspaper

Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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gigrev

Start Me Up! GigRev, the social media platform for artists and bands

We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.

GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.

We caught up with the team.

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g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

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ben's nan

Does Ben's Nan, the polite Googler, show us that bots are the future?

The search story of the week is that of 'Ben's Nan'.

Ben's Nan became a Twitter sensation when Ben found that she had written 'please' and 'thank you' in her Google search, figuring she'd get a better answer that way.

Like all hack, newsjacking bloggers, it got me thinking about what this could tell us about interaction design.

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ksubaka

Start Me Up! Ksubaka creates game-like advertising for shoppers

Augmenting the retail environment with consumer-facing digital technology is always a much debated topic.

Ksubaka is a startup that creates fun digital experiences for consumers whilst delivering brand advertising.

We caught up with the team...

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linear

What is non-linear advertising & how can it help publishers?

Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.

It's also a lens through which to view display advertising, and the problems it is beset by.

Here's my attempt at explaining it.

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rs components

How one simple A/B test helped RS Components increase add-to-cart conversion by 159%

We all know the importance of testing. Everything else is mere conjecture.

One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.

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How can we improve content discovery networks? A study of clickbait

I recently made a fuss about a mobile advertising experience I had with CNN Money.

My gripe was about UX but also about the poor quality of content discovery networks.

So, I thought I would experiment in visiting some of the clickbait on these networks. Here we go...

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masters

Three reasons to enter the Masters of Marketing Awards 2016

The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th).

Here's why you should enter.

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asos checkout

Eight ecommerce checkout design features that make ASOS great

ASOS uses a combination of best practice design, quirky copywriting and micro UX to create a simple and fun checkout experience.

Here, I pick out eight features that make the ASOS checkout great.

(p.s. if you have created a great user experience recently, you've got until June 17th to enter the Masters of Marketing Awards)

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