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Author: Ben Davis
Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.
Tinder's secret app for desirable people (and the rest of this week's digital news)
Yes, it's this week's digital news, with a dating hook to drag you in.
Don't worry, all the more important and marginally less salacious news is included.
Enjoy!
What are the priorities for financial services marketers in 2017?
What are the priorities for financial services marketers in 2017?
Econsultancy's Digital Trends in Financial Services and Insurance report, in association with Adobe, attempts to answer this question and a variety of others.
What exactly is company culture? And how can HR change it?
There has been a lot of crap written about company culture. I have written some of it.
This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR's role in changing it. Here's what I learned...
27 bold UX & design features from disruptive retail brands
Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.
Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.
Six ways digital is changing the pharma & healthcare industry
The pharmaceutical and healthcare industry is rapidly coming to terms with digital technology.
New tech companies are entering the market and existing players have had to up their game, across marketing, sales and operations. If you're relatively new to pharma, like me, here's a summary of just some of the biggest trends.
Monzo outage: Is it possible to fail in a good way?
The digital challenger bank Monzo suffered an outage all day on Sunday.
With its current accounts launching later this year, this seems like poor timing, but some have suggested that Monzo failed in a good way. Is that even possible?
How to create videos your customers want to share
Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself.
Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide.
Pizza-ordering shoes (and the rest of this week's news in digital)
Bored with people talking about the Snap IPO? Here's some more interesting news you might have missed this week.
Includes infuriating internet-of-things PR fluff, as well as some things you should probably read.
The best APAC digital marketing stats from February 2017
Buying cars online in China, assessing Facebook video view metrics in Australia, remembering the power of the good old TV in rural India.
There's plenty of interesting stuff in this month's Asia Pacific stats roundup. Dig in, and do remember to check out the Internet Statistics Compendium if you are left wanting more.
The hierarchy of user experience components
What are the components that make a great user experience?
These components can be ordered in a hierarchy or pyramid, with the most essential at the foot and the ultimate at the top. Let's examine this hierarchy, which is taken from Econsultancy's Best Practice Guide: User Experience and Interaction Design for Mobile and Web.
Culture and digital transformation: How to build a 'living business'
What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.
In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.
A day in the life of... a user interface designer
Digital user interfaces are an integral part of brand image, usability and often the business as a whole.
So, what does a UI designer do? Matt Bartlett is Senior UI Designer at web-design agency Ridgeway.
Here's what he does with his time...