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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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Three stats that throw down the gauntlet for B2B customer experience

B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.

The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.

Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.

Yet, as the report reveals, there's still a way to go for many B2B brands.

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amanda foundation

Four creative programmatic advertising case studies

Entries are now open for this year's Masters of Marketing Awards, presented at the Festival of Marketing in October.

There are many categories but I thought I'd highlight the Programmatic & Performance Marketing award by looking at last year's winner and a few other notable campaigns.

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agility

What is transformational agility & what are its benefits?

Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.

This is the root of the need for digital transformation.

But is the talk of agile change just lip service? What is it? And what are its benefits?

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The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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competing product pages

What to do when a competitor 'steals' your product page Google ranking

We recently ran an article about the importance of canonical tags to differentiate between similar product pages.

You can read that piece here. But what about when a competitor's page seems to have bumped you out of the search results?

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10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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pi datametrics

How canonical tags helped Waterstones solve a product ranking nightmare

The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.

But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?

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facebook live

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let's look at the baby steps brands have taken so far.

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nicki

A day in the life of... Head of Digital Product Management at RS Components

Think like a customer (you are one), sharing is caring, and focus on NES (Nintendo Entertainment System? - No! Net Ease Score).

This is just some of the advice offered by Nicki Young, Head of Digital Product Development at RS Components.

RS is the perfect playground for improving customer experience, receiving hundreds of millions of visitors a year.

Let's hear from Nicki.

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stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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ping pong

What does 'startup culture' really mean & how can it help big businesses transform?

An eye-catching stat from a Forrester report got me a bit worked up today.

The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.

Sheesh, it paints a pretty picture of our industry doesn't it?

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.bmw

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

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