Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Cross-device conversions can now be reported at keyword-level in Google's search, display and shopping ad products.
This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across mobile, tablet and desktop.
What does this mean in the context of other recent Google product updates?
We’re obsessed with the evolution of the shopping experience.
Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.
This can be summed up as “the screen in the corner that nobody wants to use”.
The team at Hive have an interesting story to tell.
Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.
There's a lesson in there for anybody.
Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.
I went to #canvasconf recently (organised by 383) and listened to Liz Crawford, CTO of Birchbox.
Liz had some deceptively simple insights into the concept of personalisation in ecommerce today.
Here are some of the things I took away.
There are many articles out there defining what native advertising is and what it should look like.
There are native formats (simply in-stream ads, like expanding video), sponsored content (shaped by the publisher), content syndication (related content promoted through platforms such as Outbrain) and advertorials (often written by the advertiser).
There are blurred lines between some of these formats but what they have in common is a terribly misleading descriptor. This sort of advertising is anything but native, it is invasive, lurid, and can only survive as such.
You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries.
See the SEC filing here. So, what does that mean for marketers?
No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.
But customer experience in retail can be a catwalk for the emperor's new clothes.
Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?
I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.
If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth.
Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.
Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.
Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.
Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.
That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).
Sure, we're all talking about VR, but which brands are already using it?
Here are three examples of early adopters, from publishing, travel and fashion.
And for more on VR, see A Marketer's Guide to Virtual Reality.
Remember all those 'data is the new oil' articles?
Well, to continue the tawdry analogy, is that oil burning with a clean flame?
Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?