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GIF and video backgrounds are spreading.
Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.
Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.
In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change.
You can read the results here. But what about practical examples of change within healthcare marketing?
Well, let's take a look at some of the work done in social media analysis.
Trainline is doing everything right at the moment.
You may have noticed a rebrand in August 2015 alongside the launch of a refreshed mobile app. The app has now been released for iPad, too. And, relief, there's an Apple Watch version for travellers in first class (I'm joking, don't take me for a Corbynister).
Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine.
The industry was to me a perfect case of how copycat web builds that ignore best practice result in a frustrating mix of dark, flash-ridden websites with a lack of content.
Land Rover bucks the trend. Here are four reasons why.
It's been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I'd round up the news items and product launches that have been announced, into one handy digest.
Here's what you might have missed...
Technology's inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video.
However, it's difficult not to get excited when surveying the social video landscape in late 2015.
Twitter has launched Moments, the best stories on the platform featured in their own tab, curated by Twitter and, eventually, its publishing partners.
Here are five reasons Twitter might be keen to create a stream of editorial.
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.
Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.
Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!
Healthcare marketing has inherent difficulties.
In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?
These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.
Econsultancy has just published a helpful guide to the internet of things for marketers.
The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.
Here are five opportunities for marketers.
September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.
For more on these topics and beyond, see our Internet Statistics Compendium.
Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.
You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?