Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

sprint tweet

Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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farage

10 interesting digital marketing stats from this week

There's a real mixture of great stats for you this week, from the inevitable Brexit effect to predictive analytics and even office romances.

For more stats, subscribers can download the Internet Statistics Compendium.

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linkedin ads

All the week's digital news (in five minutes)

Digital news this week has been in turns happy, sad, concerning and uplifting.

Google, LinkedIn, Brexit, Tesla, VR, Uber, Hillary, Manchester City and Facebook all feature.

Read on if you want to run the gamut of emotions, and become a little bit smarter in the process.

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robot fight

Five challenges of programmatic that CMOs must understand

You are a CMO and you are falling behind in the race to understand and implement programmatic advertising campaigns.

If that applies to you, Econsultancy's new report, The CMO's Guide to Programmatic, in association with AudienceScience, may be of use.

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ball

What is the future of content marketing?

According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.

So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?

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pret veggie

Eight ways Veggie Pret innovated pop-up retail strategy

The Veggie Pret pop-up that ran through June 2016 in London's Soho was a resounding success.

Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.

Here's how...

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oasis gif

10 ecommerce UX treats on the new Oasis website

The new Oasis ecommerce website has lots of novel features that are worth noticing.

Luckily, I've compiled them here for all UX enthusiasts to enjoy.

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asos

ASOS recovers from website downtime with agile email

With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.

That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.

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the entertainer

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

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newsreader

The week in digital (in five minutes)

This week's digital news has veered from the salacious to the mundane.

But you must know all of it, lest you become suddenly irrelevant.

Here you go...

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words

This is how you explain to HR what 'digital' means

Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.

Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.

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newspaper

Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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