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An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn't it?
As of today, 619 applications have been submitted for brand top-level domains (TLDs).
And there are plenty of big name brands that are already using them.
In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.
Sports marketers don't always get it right.
However, more often, such great subject matter lends itself to great campaigns.
Here are 10 of my favourites.
QR codes never really took off in the West.
I had nothing against them, just their implementation (on a creative and a technical level).
However, I wanted one at the weekend so I could leave feedback about a store visit.
Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.
But now Medium has decided it's a platform and not just a social network for writers.
So, what should marketers know about Medium?
How do UK adults consume media? On what devices? And in what frequency?
The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.
I've picked my highlights for marketers from the survey of 1,841 adults.
Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.
Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.
I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).
And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.
For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.
I've included detail of market share, sales, delivery, payment, brands and more.
And for more on this topic, download our China Digital Report, Q1 2016.
This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They're funky, because I've run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?