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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

etq shoes

10 ecommerce sites with grand product photography

As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.

A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.

In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.

1 comment
fun

Seven ways to make ecommerce fun (& five ways to create experiential BS)

I enjoy shopping, but a lot of the fun is missing online.

The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.

I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.

Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?

1 comment
boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.

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fridge

Why won't internet fridges go away?

Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.

I didn't attend CES, but nevertheless I'd like my oportunity to shout into the wind.

Please. I need this.

4 comments
caution

14 safety precautions for inexperienced content writers

If one of your team is new to content writing, what are the potential pitfalls?

I've been writing articles for Econsultancy for a few years and although I certainly don't profess to be an expert, there are a few things I look out for.

In fact, I still get caught out, which is why creating a list like this is a good way to encourage vigilance.

3 comments
amazon pantry

Will Amazon Pantry and Fresh succeed in 2016?

Despite high market penetration relative to other countries, the UK still seems like it hasn't got its head around online groceries.

That's why 2016 will be so interesting, as Amazon continues to finesse its Pantry offering in the UK, which rolled out in November 2015.

Will online groceries ever become less the domain of poor mobile experiences, inflexible delivery and locker trials, and more a fast and regular supplement to local shopping at smaller shops?

I've rounded up some analysis of what might happen in 2016.

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few

13 examples of websites with confident typography

Our web design trends for 2016 included a continued predilection for bold typography.

So, we thought we'd bring you some typographical inspiration, with some examples from agencies, ecommerce and beyond. Consider us the fo(u)nt of all knowledge.

Why not read the full list of web design trends for 2016.

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ROH

Q&A: Is virtual reality the future of the Royal Opera House?

The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.

I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.

We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.

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vr hive

Five reasons VR skeptics are missing the point

I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.

Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.

Here's why I think VR skeptics are missing the point.

2 comments
carlsberg logo

Carlsberg: Probably the best content strategy in 2015...

Carlsberg's 'Newsroom' felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR.

The multichannel project began in March 2015, underpinned by Fold7, TMS, OMD and CliffordFrench, and went on to win a Masters of Marketing award.

Here are the highlights of a prodigious amount of work and some background on the newsroom project.

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apac

10+ of the best APAC digital marketing stats from December 2015

This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.

If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.

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national trust

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here's what he had to say.

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