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In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.
The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.
So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.
Here's what he had to say.
I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.
OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.
Grab a spoon...
These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.
Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.
Thanks to all our contributors.
Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).
Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.
We hope you find them useful.
Everybody loves a bit of interaction with a website. Although scrolling experiences aren't for everyone, mouseover effects have been established for a long time.
As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.
Of course, these are on desktop, where most ecommerce sales occur (for now).
'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.
There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.
Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.
I thought I'd treat you to some choice quotes.
Shazop is a new service aggregating designer fashion products and allowing consumers to find the best prices online.
The proposition is fantastic but there's a little work to do before the mobile experience is silky smooth.
Here's the full website review.
Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.
Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?
One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.
Lots of publishers reveal their annual web design trends at the end of the year.
I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.
Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.
Walmart's popular app is set to include payment functionality (much like the Starbucks app).
Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?
Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.
Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.
There's a quote from Alibaba's Jack Ma: "Customers should be number one, employees number two, and then only your shareholders come at number three."
Many great companies have understood this over the years, and Jack is simply one of the latest digital leaders to express this sentiment.
After reading Ma's quote (see more here), I read about the scandal of Sports Direct warehouses, where workers are effectively paid below The National Minimum Wage (due to staff searches lasting for 15 minutes at the end of each working day).