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Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.
I'm sure Joss Davidge, Director of the Unexpected at BEcause, won't mind me saying that.
People-based advertising is the use of first-party data to identify known individuals within an advertising ecosystem.
The data is selectively shared with publishers, reaching real people where they congregate online.
So, which solutions are brands using to do this and to what end?
It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
The single customer view (SCV) is one of marketing's hot potatoes.
Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.
The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.
According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.
But obviously digital provides more than just a sales channel.
With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.
This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra.
Subscribers can download the full census but first let's look at three key charts from the report.
For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.
For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.
Here's what she had to say about the day job...
What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?
Let's stir things up a bit and look into the not-so-distant future.
Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.
Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand's growth.
Here's how MADE is succeeding with Pinterest...