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As a marketer in digital, the word 'personalisation' might conjure up thoughts of cookies and triggered email.
But what does it mean in luxury automotive for Aston Martin.
Simon Sproule, Director of Global Marketing Communications, gave us the inside track at the Festival of Marketing.
The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.
The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.
Digital transformation case studies are difficult to come by.
That's why I was delighted to hear Sean Cornwell, Chief Digital Officer at Travelex, discussing the brand's journey at the Festival of Marketing.
Here's what he had to say...
At the Festival of Marketing, I listened to marketers from Camelot, Argos, JD Williams, RBS and Barclays, discussing the impact of the multichannel customer.
I thought it worth rounding up some of their more memorable quotes. Here you go...
Creating personalised messages for rugby fans is difficult.
Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.
So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?
Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.
The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.
What methods are companies using to improve conversion rates?
Exactly what is being optimized? And which methods are proving more difficult to implement than others?
Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.
Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.
Marketers are increasingly harnessing the power of customer data and digital technologies to champion the customer experience.
But how do marketers need to adapt to cut it at board level as the role of CMO becomes more prominent?
How much video do teens consume compared to music? How pervasive is social networking?
What devices are used for media consumption, and in what proportion? How much content creation is going on?
Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.
The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.
The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.
Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.
Yes, it's a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web.
From ecommerce to agency sites, here are some of the most colourful or contrasting.