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For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.
The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")
In China, QR codes are less of a joke. Much less.
Here are 10 ways they are used.
The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.
This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.
But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.
Does any agency design its own website as if it were a client product?
What should an agency website do? And how do we know if it's worth the effort?
Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.
The website is new to me, so I thought I'd have a look through and pick out some points of interest.
Every tech and media publisher has written about a reported leaked document showing Facebook's plans to introduce ads to Messenger.
'Advert' seems a strong word, given they will be more like email; messages sent to customers who have opted in.
Whatever we call them, what might Facebook Messenger ads mean for marketers?
The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.
When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.
Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.
The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.
Ecommerce technology is improving all the time, but the retail market also grows more competitive.
What must it be like to start your own ecommerce venture from scratch?
Postcards Home founder, Lucy Coleman, has recently done exactly that. Her business offers homeware and gifts from independent designers around the world; Lucy describes it as 'products that transport us to our favourite places'.
I caught up with her to ask about her journey so far.
No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything.
Here are the most important.
'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.
This week it's Sophie Moule, search marketing manager at Clarks.
Dynamic creative in video is not yet commonplace, particularly in display advertising.
The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.
So, I thought I'd trawl around and find some examples of dynamic video creative.
A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.
But what makes a great EVP? How can you make your employees blush and say 'yes!?'