{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

target

Five controversial predictions for programmatic advertising trends in 2016

Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015.

If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends.

But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'

0 comments
robot with broken heart

How alumni could help HR combat the digital skills shortage

What if trying to retain your staff was missing the bigger picture?

What if, as the cliché goes, loving something means letting it go?

Well, that's what forward-thinking HR departments are starting to understand, creating alumni groups to learn from past employees and their networks.

Perhaps this could be an important strategy to improve recruitment of digital skills in the ongoing skills shortage?

0 comments
motel

84% of travel businesses have a digital transformation function

Only 16% of travel and hospitality companies lack a team responsible for digital transformation.

That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.

0 comments
auction

Programmatic trends in 2015: the big picture

Boy oh boy, 2015 was a big year for advertising debate.

To try and bring some closure to a year of fervid discussion on the Econsultancy blog, we asked two experts on performance marketing to give us their view on programmatic in 2015.

0 comments
iot

Six internet-of-things applications in big new government trial

Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.

Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.

Here are six of the project's internet-of-things (IOT) initiatives.

0 comments
do not disturb

As marketers, do we really understand interruption?

I was reading an excellent article about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.

The power of digital technology can blind marketers to the simple question of 'will the customer use it?'

Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.

6 comments
seo

What were the big SEO trends of 2015?

It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine. Yes, we're getting in there early with our annual trends roundups, beginning with SEO.

We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

2 comments
apac

11+ enlightening APAC digital marketing stats from November 2015

Email, social chat, mobile display, Indian smartphones, Thai ecommerce, Japanese travel booking, there's almost no end to the delights in November's APAC digital marketing stats roundup.

If it doesn't sate your hunger for numbers, why not see the Econsultancy Internet Statistics Compendium, too.

0 comments
report

Is there a future for publishers and display ads?

The debate around display advertising is currently rather polarised.

As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease.

But can publishers realistically make it to a middle ground, one of powerful display advertising based on greater relevance and intent?

0 comments
house

In-house or outsourced? A key chart from our Organisational Structure guide

Does your New Year to-do list include 'hire a PPC specialist'?

How have your marketing teams changed and upskilled in the past two years?

Econsultancy's updated Organisational Structures and Resourcing Best Practice Guide reveals the state of digital marketing capability, in-housing and outsourcing, specialisation, budgeting, talent and training in 2015.

0 comments
barclaycard new business hub

Barclaycard: A B2B content marketing journey

What are the challenges for financial service businesses that want to adopt a content marketing model?

Barclaycard’s B2B content hub launched a new section this month, ‘News and insights’, so I caught up with Andrew McNamee, vice president of digital strategy, to find out more about Barclaycard's content marketing journey.

Here's some of what he had to say...

0 comments
amazon black friday

Sure, retailers changed their Black Friday strategies. But did the customers?

In US stores, sales and footfall were down 10%, according to ShopperTrak; in the UK, we saw footage of empty stores on the morning of Black Friday.

Yep, there seemed to be something different about Black Friday this year, with retailers increasingly embracing ecommerce.

change in retailer strategy was well documented. Longer sales, more considered discounts, more discounts available online (and earlier); all these changes herald the beginning of what is now a shopping season, not a one-off event before Christmas.

Let's look at how have retailer strategy might have correlated with consumer transactions and traffic online.

2 comments