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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

3 comments
mobile handset

10 revealing mobile stats you may not have seen

You might have seen these mobile stats if you have delved as deeply as me into Ofcom's August 2014 Communications Market Report.

However, I have delved deep indeed to bring you stats on smartphone usage, public WiFi usage, retailers' mobile traffic, SMS volume and more.

These stats are UK only, but some of the trends can be extrapolated to other nations. Enjoy!

0 comments
ebook

Paperback vs. ebook: the staging ground for a generational battle

The recent Hachette and Amazon standoff got me thinking again about the e-reader. 

Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook. 

Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim. 

Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.

4 comments
trends visualisation

What do search volumes reveal about trends in marketing and ecommerce?

At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.

I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.

Do click through to the searches and see what else you can dig up.

2 comments
publisher's principle line

The native advertising chart of relevancy and transparency

Think of a pair of axes, one showing relevance and the other transparency.

Where would various publishers’ content be plotted on this chart?

Part of the fascination with native advertising comes from the interplay of these two factors.

1 comment
mobile traffic ecommerce

10 great internet marketing stats from this week

A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.

Get stuck in, but don't forget to check out the Internet Statistics Compendium for more online marketing figures and charts.

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10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

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sage homepage

Why I love Sage and its content marketing

Sage has been quietly improving its content and SEO for a while now and its website gives a good indication of how the industry of accounting software has changed online.

Here's a roundup of what Sage's website does right when it comes to content. If you're a B2B company, it's all the inspiration you need to get on your own content marketing trip.

The days are long gone when companies can shy away from educating the market. It's all about search, transparency and added value.

Sage won a Digital in 2013. If you've been doing great stuff like this, why not enter this year's awards?

1 comment
festival of marketing

Seven enlightening content and strategy slideshows

The Festival of Marketing (London's answer to Cannes Lions) will be upon us in November.

I've been rounding up some content to whet your appetite, including this collection of content and strategy slideshows relating to some of our speakers.

Check out the Festival website for more information, including a full lineup of speakers.

0 comments
Carla Eid

Carla Eid on community, content and Microsoft Mobile Connects

Carla Eid is head of Microsoft Mobile's Connects programme, its community of customers and advocates.

I asked her a few questions about what working with that community entails. How does the brand get involved and what benefits does it see across content production but also, of course, in sales.

Take a look and, in the community spirit, feel free to leave comments or further questions.

3 comments
graph

10 online marketing statistics from this week

A real mix for you this week, from chocolate bathtubs to push notifications.

Which brands are making gains on social? Just how much reach do organic posts gain anyway? What will the size the wearables market be?

All that and more in this week's online marketing stats roundup. Read on!

Why not download our compendium of online marketing stats for more on the market?

2 comments
ugg logo

Ugg launches silky new campaign but its approach to digital could improve

Ugg is launching a multimedia campaign, promoting its footwear as part of an idealised lifestyle.

Check out the video embedded below to get an idea of the brand position (the ad feels like a sort of gooey Guinness advert crossed with a Lands End catalogue).

With this new campaign afoot (no pun intended), I thought I’d take a look around the brand’s web presence and see how it stacks up.

The conclusion is that there's a lot to improve upon in Ugg's digital strategy. Part of maintaining a premium lifestyle brand is doing digital well. Having said that, no doubt the new campaign, with its well produced videos, will revitalise the brand if given enough media exposure.

For more on content in ecommerce, attend our Festival of Marketing, November 12-13th in London.

1 comment