Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

data storage

20% of marketers have created an actionable 'single customer view'

The single customer view (SCV) is one of marketing's hot potatoes.

Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.

The survey has thrown up plenty of fascinating data - let's take a look at a little bit of it.

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store tablet

What does a digitally transformed retailer look like?

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.

But obviously digital provides more than just a sales channel.

With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.

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asos.cn

Five reasons ASOS is pulling out of China

ASOS is calling time on its Chinese adventure.

It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.

Here are five reasons ASOS pulled the plug.

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email inbox

Three key charts from our 2016 Email Marketing Census

This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra.

Subscribers can download the full census but first let's look at three key charts from the report.

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mcdonalds

McDonald's provides a new template for so-bad-it's-good TV adverts

For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.

The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.

Why? And what, if anything, can we learn from it?

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lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.

Enjoy...

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melissa thermidor

A day in the life of... Social Media Manager at NHS Blood & Transplant

One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.

For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.

Here's what she had to say about the day job...

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nest

Nest's termination of Revolv shows how IoT can sting consumers

What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?

Let's stir things up a bit and look into the not-so-distant future.

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made.com on pinterest

How Made.com succeeds on Pinterest

Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.

Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand's growth.

Here's how MADE is succeeding with Pinterest...

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in store tech

What's now & next for digital technology in retail stores?

Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.

By 2015, I was writing fairly sceptical posts about the screens in the corner that nobody uses.

However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.

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nfl

Twitter's NFL deal: five questions we're asking

Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.

Here are some thoughts on the deal and what it means for both parties.

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china flag

Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.

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