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Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine.
The industry was to me a perfect case of how copycat web builds that ignore best practice result in a frustrating mix of dark, flash-ridden websites with a lack of content.
Land Rover bucks the trend. Here are four reasons why.
It's been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I'd round up the news items and product launches that have been announced, into one handy digest.
Here's what you might have missed...
Technology's inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video.
However, it's difficult not to get excited when surveying the social video landscape in late 2015.
Twitter has launched Moments, the best stories on the platform featured in their own tab, curated by Twitter and, eventually, its publishing partners.
Here are five reasons Twitter might be keen to create a stream of editorial.
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.
Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.
Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!
Healthcare marketing has inherent difficulties.
In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?
These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.
Econsultancy has just published a helpful guide to the internet of things for marketers.
The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.
Here are five opportunities for marketers.
September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.
For more on these topics and beyond, see our Internet Statistics Compendium.
Customer Match is Google's equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube.
You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers?
The most important part of digital transformation to our readers is their place within it.
We are continually asking ourselves 'do I have the skills needed to succeed?' and we know that learning new skills is the only way to keep pace with change in the industry and our job descriptions.
But how are these job descriptions changing and why?
As an identical twin, duplication is a topic close to my heart.
Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.
Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.
In some ways, the notion that an institution like the British Library has to market itself at all is fairly new.
Indeed, my step father wrote a paper on exactly that topic (marketing is a family affair, you know).
But not only does the British Library have to create 'customer value', it has to do so online, casting as wide a net as possible and relying on its website to engage and even convert(!).
With the aid of analysis from its brilliant blog, let's have a look at the British Library's improvements to website information architecture.