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The stats we've got this week range from the sublime to the ridiculous.
From Twitter mentions of abbreviated phrases (FML, LMAO etc.) to declining retail spend in food. In there, too, is some interesting data about mobile spend in China and the state of SEO.
As usual, for many more stats, download our Internet Statistics Compendium...
In short, Readz is a platform designed to spell the end for hosted PDFs.
It's a drag and drop content creation platform that can be used to produce magazines, reports, portfolios and the like.
I spoke to CEO and Founder, Bart De Pelsmaeker about the company and its journey.
Let's take a look at who is using this technology in retail.
I'm not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced.
I'll get a few things off my chest about what works and what doesn't. First, a super quick differentiation between the two technologies.
Near field communication (NFC) is capable of two way communication, so payment (a debit and credit) for example, or even in medicine (a tag in your skin could send vital signs to your smartphone), and it works only at short distances. NFC can be used more basically, to simply transmit set information to a phone or tablet.
Radio frequency identification (RFID) has been around for yonks, the tags only transmit information, to an RFID reader (an NFC enabled phone or tablet such as an Android can be used as a reader, but for an iPhone a separate reader is required). These tags have been traditionally used in stock control.
There's bluetooth low energy (e.g. iBeacons) in the mix, too. However, many of the uses of beacons have been for push messaging to customers.
In this piece I'm not going to be talking about geofencing which can be done with RFID, GPS or low energy bluetooth (iBeacons). I'll be focusing on active rather than passive engagement, though I'll discuss iBeacons in my conclusion (as they're rapidly taking hold in many of the same scenarios).
Right, now that's taken care of, let's dive in...
How do we consume media in 2014? And what media? And on which devices?
Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market.
I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.
For more statistical goodness, download our Internet Statistics Compendium...
From an interactive value proposition to brilliant product descriptions, there's much to love at Made.com.
I was taking a look around the site and kept stumbling on things that I consider to be best practice in ecommerce from this pureplay 'direct to designer' store.
Take a look at what I found and see if you feel the same way.
High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?
Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.
For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.
We've got so many beautiful stats for you this week.
From native advertising to online TV, paid search spend to site search conversion, social media in travel to banking online. Please enjoy and share at will.
For more online marketing statistics, download our Internet Statistics Compendium...
Ofcom today published The Communications Market Report 2014 in the UK.
There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.
No doubt we'll be covering the report fairly heavily, but I thought I'd start by rounding up the bits that caught my eye.
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.
In this context, it seems appropriate to ask more generally, "what is the state of mobile today?"
So, for this post I've gleaned Chris O'Hara's views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).
From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today...
The report, The New Mobile Display Ecosystem, is available now.
After the demise of HMV, many were quick to plan the future of retail.
Econsultancy got in on the act, too, suggesting ways in which the internet could save the high street.
The consensus seemed to be that experiences on the high street would be more important than mere commerce. Why go into a store if the journey of finding a product and taking it to the till to pay is as boring as it is online?
Over the past three years or so, I think we have seen the resurgence of the concept store. In fact, I think retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.
Here, I've taken a look at some of the concept stores out there, and what they mean for customer experience.
So, we've been talking about Government Digital Services (GDS) and GOV.UK quite a lot on the Econsultancy blog.
This is for two reasons. One: it's great (in the middle of open, agile transformation that starts from without). Two: Mike Bracken is speaking at the awesome Festival of Marketing in November.
Here I've rounded up 10 of the best blog posts from GOV.UK's 59 (count them!) blogs. Each post deals with user experience, service design or digital transformation.
I hope you enjoy them as much as we have.
There are many retailers that have trialled image recognition technology in their catalogues.
The tech allows the retailer's app users to scan and shop or access additional content. So far, it seems to have been a test-and-learn activity from brands such as Net-A-Porter (as part of their magazine, Porter) and IKEA (which has focused on additional content rather than commerce).
Target is new to shoppable catalogues this month and Argos has further enhanced its now Aurasma-powered offering. Both of these huge retailers I think have found good use cases.
Let's take a look.