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Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.
There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!
For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.
More and more we are used to slick mobile websites that focus on functionality above all else, and quite right, too.
Arguably when we visit web entities we have less patience than ever before.
Certain generations are starting to build up some serious hours of learning online, navigating websites, social networking and getting stuff done. These users are developing an innate understanding of web design, even if subconscious.
What this means is that the online world is fast finding its own feet, its design conventions, when viewed as a channel for interaction and productivity, not just information dissemination. It's no longer apeing traditional media. Just take a look at Google's Material Design.
So, I'm going out on a limb to say this means photography is becoming rarer online. Here are some examples of why and where.
Prosumer is a portmanteau of professional and consumer.
I first came across it writing a blog post on the secret to mobile startup success.
There are many startups that begin as consumer focused businesses before unveiling an enterprise product.
It strikes me this often leads to a successful B2B product, so I thought I’d look at Uber (and briefly Airbnb) and discuss what B2B companies can take from a prosumer model.
Payment is kicking off again.
London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.
This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?
Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.
This week Ryanair revealed its Labs project, an innovation lab based in Swords, Dublin, with a remit to reinvent the online travel industry.
There's a Labs website and the company is recruiting for 200 staff.
On the page of the website titled 'Why work for Ryanair Labs?' I was struck by how much the reasoning echoed many of the points Econsultancy has been discussing around digital transformation and company culture.
Let's take a look.
It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was.
The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ.
I thought I’d do a little round up of the official supporters of the Grand Départ that have been making the most of the media’s attention.
The Natural History Museum in Kensington, London, has a new online store.
Hopefully it'll prove inspiring for your own product copy.
The average lifespan of a top 500 company is shorter than ever. Despite this damning evidence of the inertia of big organisations, we surely must assume it is possible to change company culture.
So, how is it done?
Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.
Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.
Let's take a look at industries ripe for disruption by Google.
I recently discovered Moment, the app that tracks how often you use your phone and also where you go each day.
The idea is that by quantifying something, you can address its imbalance. Moment’s goal, as its website states, is to promote balance in your life.
This is perhaps a healthier way for sceptics or cynics to look at the future of the quantified self.
So what can I measure and change?
Measuring engagement in venues is tough, especially when they're not ticketed. Think your local pub for example.
This week I caught up with Sam Fresco, co-founder and director of SwipeStation, which allows for advertising and vouchering from a terminal in-venue.
Fresco launched the start-up at 23, following previous roles at Top 100 digital agency Clock. I asked him about the product and his journey.