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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

metamorphoses

Three ranking factors SEOs cannot agree on

I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth. 

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.

8 comments
black friday

Black Friday: US sites ranking well in Google UK results

Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.

0 comments
cx report

What's so challenging about improving the customer experience?

Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.

That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).

The challenges companies face in creating credible and competitive customer experiences is the topic of the latest Econsultancy Quarterly Digital Intelligence Briefing in association with Adobe.

1 comment
vr

Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

0 comments
data

Data hoarding & consumer trust: are they mutually exclusive?

Remember all those 'data is the new oil' articles?

Well, to continue the tawdry analogy, is that oil burning with a clean flame?

Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?

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black friday

SEO & Black Friday: How are brands preparing their landing pages?

We've been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.

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nfl players

NFL video content: Should brands police Twitter?

Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.

The footage was, of course, in the form of Vine video, that most popular format for 'real-time' sports clips.

With many sports fans now accustomed to searching Twitter for 'Vine Rooney goal' or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.

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starbucks flyer

Why exclusivity is the cherry on the customer experience cake

In June 2015 the ONS reported that average store prices in the UK fell by almost 3% YoY. 

This was the 12th successive month of deflation in the retail sector.

Alongside deflation, quarterly measures of retail activity have been growing for four years. 

2 comments
petri dish

Changing company culture: six things to try

Changing company culture is difficult to do by definition.

Steve Denning, author of several leadership and management books, describes organisation culture as 'an interlocking set of goals, roles, processes, values, communications practices, attitudes and assumptions. 

The elements fit together as a mutually reinforcing system and combine to prevent any attempt to change it.'

But company cultural can change, right? This assumption is an integral part of many digital transformation programmes.

4 comments
smartphone

Facebook and the battle for mobile discovery

The bare numbers show how far Facebook has come and the size of the opportunity that still remains.

There are approximately 1.9bn smartphone users globally and 1.31bn of them are monthly active users of Facebook (June 30th, 2015). 

Facebook Lite was launched this year so users with poor or unstable connections can use a simplified version of the platform.

0 comments
lg fridge freezer product copy

A copywriter's template for excellent product page descriptions

Here are 17 questions every copywriter should ask themselves when writing a product description.

I've included a few examples to illustrate my points.

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gds flyer

Digital transformation: GDS shows the generation gap is as frustrating as ever

In just a few weeks, the UK's Government Digital Service (GDS) has lost its head, its deputy, its strategy man, its chief designer, its head of user research and its delivery and performance chief.

There seems to be a mix of messages coming out of Whitehall - some talk about the plan always being to devolve the central GDS team into newly-prepared departments (a question of tackling transformation at the correct scale) and others seem to suggest a November spending review is curtailing a GDS that is losing an argument with some of its vocal critics.

I don't know anything about the machinations of governments but in a broader context it's pertinent to remind ourselves that momentum doesn't always gather behind transformation projects.

2 comments