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Author: Ben LaMothe
I am a web and social media strategist with Jacksonville, Florida-based advertising and marketing consultancy Renaissance Creative, and a postgraduate student at City University London, where I am currently writing a dissertation about how mobile phone applications impact the ways news is distributed and consumed. I am based in Jacksonville, Florida.
My immediate background is in journalism. However more recently I have begun to work in the fields of social media marketing, community management, media blogging and web development. I previously worked as a web and social media specialist with corporate PR and marketing consultancy Glasshouse Partnership, where my primary role was devising web, social media and blogging strategy for corporate and individual clients.
I have also worked as a social media consultant for United Business Media, and as a web intern with Telegraph.co.uk, where I assisted in the re-launch of their blogs.
Future news organisations, the ones that make it out of the recession, will look much different than pre-recession times. They'll be smaller and leaner. But if they're smart, they'll also have a big role in VC for companies developing products that could help them gain a competitive advantage.
In the search for ways to fund journalism, some organisations have flirted with the possibility of crowdfunding some stories. While there have been a few minor successes (such as the non-profit hyperlocal project MinnPost), David Cohn's Spot.Us has garnered the most attention.
Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.
Like with most things iPhone-related, the sight of a new application sends people into a frenzy. However the latest development in augmented reality applications could be useful for both ecommerce and the news industry.
Americans and the British are quite similar, but also quite different. Jokes that make Americans laugh may not make a British person laugh; food that a Brit might love could repulse an American; and so on. It seems the way the two nations consume news online is different, too.
Today it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...
It is the hot topic in media circles: should news organisations give away their content on the web for free? This week saw a few posts by influential bloggers and media commenters on the subject. Here's a round-up.
Since the floor has fallen out of print circulations at many newspapers, editors are paying greater attention to the layout of their web sites. What they're finding isn't pretty.
For years if a newspaper had a website, it most likely served as a digital dumping ground for the print product. Design and
functionality wasn't a key concern because most readers still got their
news in print. Times have changed, but unfortunately many newspapers