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Author: Ben Salmon

Ben Salmon

Ben is an international marketing technology industry expert and founder of Attributely. He has over 15 years’ experience in the marketing technology and agency space, helping define leading consumer marketing strategies, to enable organizations to maximize the value from their existing marketing investments, using rich insight underpinned by data.

Ben specialises in how technology and data can deliver creative solutions for organisations to give them a unique competitive edge in the marketplace. His strategic and creative ideation on marketing solutions means organisations realise a rapid ROI, by focusing on achievable projects for short-term gain, whilst delivering a sustainable longer term strategy.

Ben previously held global roles with Pitney Bowes Software, Portrait Software, RAPP, DDB, smartFOCUS, Unica and Chordiant /Prime Response with in depth knowledge in the area of marketing technology strategy and how this can be leveraged through Marketing Automation, Multi-channel Campaign Management, Marketing Analytics, Real-time Decisioning and Database Marketing.

tech trailblazers festival of marketing

Who won the Tech Off at the Festival of Marketing 2015?

I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.

We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!

email poor relation

Why is email seen as the poor relation in digital marketing?

We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.

Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.

So why is email seen as the poor relation in the world of digital marketing?

organisational structure

What is the ideal structure for a rapid and result orientated team?

What is the ideal structure to enable a rapid and result orientated team which are customer focused?


The single customer view is dead. Long live the single individual view

Can we really access of all data we have on customers and make decisions on the fly?

Here, I discuss the types of data which is available and describes how the single individual view is emerging as the way forward, not the ever dependant single customer view.