Author: Ben Stroud

Ben Stroud

Website relaunch: how to get it right

So you’ve just relaunched your website and everything’s looking good from a tech point-of-view. 

You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform. 

But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month. 

Does this mean it wasn’t worth it? 

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Benchmarking the omni-digital consumer

Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.

But, why?

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How Black Friday stole Christmas

As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.

But will the customer accept Black Friday as an excuse for poor website performance in future?

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