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Author: Bola Awoniyi

Bola Awoniyi

The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly "by accident" proved that it can still be done, if executed correctly.

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Three remedies for your marketing pain points

We all know the life of a marketer has become significantly more stressful over recent years.

Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.

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Marketing Automation Buyer's Guide: highlighting the human element of data-driven marketing

Marketing automation is hardly new. 

But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.

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The three biggest discussions driving content strategy transformation

The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. 

Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report.

The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this.

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Three basic ways marketers are growing email lists that you can learn from

The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.

Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.

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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

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How are organisations optimising their customer experiences?

If optimising your customer experience isn’t important to you, you are doing something wrong.

That much has been obvious to many a marketer, with organisations worldwide wanting to use the technologies that have shifted power to consumers in their relationship with brands.

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Black Ballad homepage screenshot

10 lessons I learned from starting a niche lifestyle website

It’s amazing what you can learn in eight months.

In the middle of June last year, I got together with a few writers and creatives to start a niche lifestyle blog. 

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Four things to know about the State of Mobile Marketing in Asia Pacific

We all know the commercial opportunities that reside in mobile are massive.

For organisations in Asia Pacific, where half of the 3.4 billion global mobile subscribers are based according to GSMA’s Mobile Economy Asia Pacific 2014 report, those opportunities are even more lucrative, promising and… crucial to future success.

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Four hallmarks of a successful conversion rate optimization strategy

The difference between success and failure is often in the details.

This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice.

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Econsultancy Digital Analytics Buyer's Guide

Four new trends in digital analytics

Companies are well aware of the need for digital transformation in a world where their customers are 'always online'.

Consumers are using computers, mobile devices and social platforms as integral parts of their day-to-day lives.

While technological advancements are empowering consumers, they are also creating new opportunities for businesses that can acquire and process the data from these activities and use the insights to drive decision making and action. 

But according to the Econsultancy and Adobe 2014 Digital Trends report, only 23% of marketers believe they have the marketing technology they need to be successful.

This highlights the need for organisations to replace their legacy systems with technology that positions them to capitalise on current and future opportunities.

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Four innovations that will shape the future of email marketing

Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.

Yet email trudges on, consistently ranking at the highest level for ROI. Despite the death threats, companies are attributing 23% of their total sales to email, up from 18% in 2013.

In the face of newer digital channels, email has thrived in its role as the unassuming, reliable touch point for marketers to engage with customers.

So how will the elder statesman of digital marketing change in a continuously evolving digital ecosystem?

Here are a number of ways marketers think email will be used in the near future and beyond. 

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