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Author: Bola Awoniyi

Bola Awoniyi

What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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What brands can learn from Nintendo’s digital transformation and Pokemon GO

Did you know that the media franchise we all call Pokemon is 21-years-old?

Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO.

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Four exciting changes for marketers from Apple's WWDC 16

For tech enthusiasts and professionals, all eyes were on Apple’s annual WWDC event yesterday.

For many, the hope was to see Apple’s developments in AI, home automation and the advancement of Siri.

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The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly "by accident" proved that it can still be done, if executed correctly.

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Three remedies for your marketing pain points

We all know the life of a marketer has become significantly more stressful over recent years.

Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.

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Marketing Automation Buyer's Guide: highlighting the human element of data-driven marketing

Marketing automation is hardly new. 

But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.

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The three biggest discussions driving content strategy transformation

The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels. 

Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report.

The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this.

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Three basic ways marketers are growing email lists that you can learn from

The ability to grow and develop email lists is a critical part of the job description for digital marketers, irrespective of the complexity or sophistication of their marketing operations.

Email marketing offers all organisations a direct, efficient way to interact with consumers on a one-to-one basis. For organisations that have more developed capabilities, the email address is also a key tenet in the process of delivering personalised customer experiences.

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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

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How are organisations optimising their customer experiences?

If optimising your customer experience isn’t important to you, you are doing something wrong.

That much has been obvious to many a marketer, with organisations worldwide wanting to use the technologies that have shifted power to consumers in their relationship with brands.

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Black Ballad homepage screenshot

10 lessons I learned from starting a niche lifestyle website

It’s amazing what you can learn in eight months.

In the middle of June last year, I got together with a few writers and creatives to start a niche lifestyle blog. 

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Four things to know about the State of Mobile Marketing in Asia Pacific

We all know the commercial opportunities that reside in mobile are massive.

For organisations in Asia Pacific, where half of the 3.4 billion global mobile subscribers are based according to GSMA’s Mobile Economy Asia Pacific 2014 report, those opportunities are even more lucrative, promising and… crucial to future success.

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