Brian Clifton (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.
From 2005-8 Brian was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).
Brian is the Founder of Advanced-Web-Metrics.com and Director of Data Insights and Analytics for Search Integration – a company specialising in strategic search and social marketing. @brianclifton