tag:econsultancy.com,2008:/blog/authors/bryan-eisenberg Posts by Bryan Eisenberg from the Econsultancy blog 2014-11-07T16:55:00+00:00 tag:econsultancy.com,2008:BlogPost/65732 2014-11-07T16:55:00+00:00 2014-11-07T16:55:00+00:00 Optimize your time: the future of conversion rate optimization Bryan Eisenberg <p><strong>Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.</strong></p> <p>Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than simply satisfying those desires.</p> <p>Great companies find ways to delight them along their journey. This is sometimes labeled as 'flow' in the UX world.</p> <p>In other words, <a href="https://econsultancy.com/blog/64210-what-is-conversion-rate-optimisation-cro-and-why-do-you-need-it">conversion rate optimization</a> is a critical discipline, but by itself, will it be able to transform a good company into a legendary one?</p><p><a href="https://econsultancy.com/blog/65732-optimize-your-time-the-future-of-conversion-rate-optimization-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4992 2009-11-20T11:48:13+00:00 2009-11-20T11:48:13+00:00 How to use Google Voice to increase reorders Bryan Eisenberg <p><strong>I just received an email from nutritional supplement retailer </strong><a href="http://www.jigsawhealth.com/"><strong>Jigsaw Health</strong></a><strong>, about a new program they offering their existing customer base.</strong></p> <p>After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don't even offer an auto-ship program).</p> <p>How? By setting up Google Voice so that repeat customers can place orders via text message. Let's take a look at how this works...</p><p><a href="https://econsultancy.com/blog/4992-how-to-use-google-voice-to-increase-re-orders/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4658 2009-09-22T14:16:00+01:00 2009-09-22T14:16:00+01:00 Omniture's acquisition by Adobe has people saying "Huh?" Bryan Eisenberg <p><strong>On the heels of Adobe's quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture's recurring revenue model, or something else?</strong></p><p><a href="https://econsultancy.com/blog/4658-omniture-s-acquisition-has-people-saying-huh/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>