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Author: Cara Wilson
Cara Wilson is Digital Marketing Manager at Pure360 - a marketing technology company that specialises in email marketing and website personalisation for eCommerce.
As an experienced marketer and qualified journalist, Cara has extensive experience in writing and blogging for multiple industry sectors. She specialises in digital marketing and brand strategy, with particular interests in customer experience and brand culture.
Marketing commentators often attribute the success of Amazon to its advanced personalisation strategy. And with good reason.
The ecommerce giant’s approach goes way beyond the basics. Machine learning helps the brand predict and shape consumer behaviour in real time. Each customer experiences contextually relevant messages that maximise conversions at every stage of their journey.