Author: Carolyn Watt


Head up the natural search (SEO) and digital PR division of Mindshare from inception.
I joined Mindshare in April 2008 to set up an SEO and digital PR offering. Since April the growing client list includes LG, HSBC, 3, Talk Talk, Unilever, Nestle, Ford, Jaguar, Land Rover and Disasters Emmergency Committee, the umbrella organisation which launches and coordinates responses to major disasters overseas.
The value proposition I have developed at Mindshare combines social media, SEO and online brand positioning as well as SMO, SEM, analyics and tracking technologies, and the creation of digital content,
Prior to this I was the Client Services Director at Netrank Ltd where I was responsible for redefining the SEO and social media value proposition, development and implementation of the PR, marketing strategies and search campaigns for Netrank's full blue chip client base both pre and post Netrank’s January 2008 acquisition by LBi. Clients included Disney, RBS, VW, Co-operative Financial Services, 2012 and HSBC.
Outside the world of SEO, I have worked in marketing and public relations for seven years including working as the Strategic Marketing Manager for Intel's first foray into services, and managing the PR and marketing for a range of American and British IT and comms companies. I have also worked part-time as a party agent for one of the UK's main political parties, conducting research, editing reports, canvassing and writing speeches for MPs.
This combines with five years experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC Radio Five Live, CNN, Sky and Channel 4.


Digital marketing strategy across global markets
Natural search strategy and Project Management
Digital PR Consultancy and Project Management
Social media campaigns - definition and implementation.
Blogger relations and community management
Content creation
Brand reputation management
Technical SEO Consultancy
Competitive benchmarking
Training & Workshops
Reporting, tracking and analytics consultancy

Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following Volvo’s decision to appoint Mindshare to manage their SEO, digital PR and social media (PR Week May 8). SEO drives the effectiveness of digital PR and vice versa – irrespective of whether this is championed by PR agencies or traditional media agencies.