Author: Chloe McKenna

Chloe McKenna

LGBT emojis are dividing emotions internationally

They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.

Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.

More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.

1 comment
Fairy Fair

How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

0 comments

Five social media campaigns celebrating women across the globe

Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.

And it’s a theme which, if executed right, can resonate well with audiences both female and male alike. 

In the last year there have been several high profile campaigns along this theme including the #thisgirlcan campaign by Sport England and Always’ #likeagirl campaign, which both achieved massive levels of reach and engagement.

2 comments
ecommerce in mexico

Five reasons e-retailers are looking to expand into Mexico

Due to lack of infrastructure brands have historically been hesitant about entering the Mexican ecommerce market.

However this is changing and, as the internet retail landscape in Mexico booms, there has never been a better time for online businesses to expand into the region. 

0 comments

Five international social media myths debunked

Worldwide, one in every five minutes spent online is on social networks and, with the number of international social media users rapidly increasing, it’s vital that brands who want to go global get it right. 

While many businesses know they should be thinking about international social media expansion, lots of myths exist around how best to do it.

This list debunks our top five.

0 comments

Five golden rules when localising for international ecommerce

Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.

Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.

1 comment