Author: Chris Ebbs

Chris Ebbs
Red Herring

Content marketing for SEO: Are social shares a red herring?

As of Q2 2015, there is still no convincing evidence that social shares affect Google rankings.

You might want to read that again. Be it tweets, re-tweets, Facebook shares, or Google+ posts, there is just no solid evidence that they affect improvements in ranking positions.

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Three incorrect SEO generalisations that could damage your business

Disclaimer: I'm an SEO practitioner. I have an interest in arguing the point that SEO is still valuable.

Hear me out though and I'll explain why jumping on any variation of the 'SEO is dead' bandwagon is likely to cause major problems for your website’s visibility in organic search results.

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