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Author: Chris Gibbins

Chris Gibbins

A UX, CRO & Personalisation specialist with many years experience. Leading a talented team at Biglight and lucky enough to be working with some fantastic clients, helping them create remarkable customer experiences.

Also a speaker at conferences such as The Conversion Conference (Las Vegas 2016 and London 2015) and Europe's Customer Festival.

Website segments for personalisation

The website segmentation and personalisation game

On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game.

By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place - marketing automation means more than just email”. 

A/B/n Testing illustration

Getting started with A/B and Multivariate testing: three FAQs

A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with. 

In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with A/B and multivariate testing.


Usability and AB/Multivariate Testing – a special relationship

Website optimisation teams are so much more effective when UX/Usability Consultants and AB/Multivariate Testing experts work closely together.  

We have seen first-hand the difference this makes to the conversion rate optimisation process.