Internal site search is a core component of most e-commerce sites, but it's rarely optimised to its full extent.
Tools such as Fredhopper, Endeca and Adobe Omniture Merchandising can help enormously in this matter but there are certain generic tasks that anyone can perform to help optimise their internal search, no matter what tools you're using.
I'll concentrate on the retail sector, but these tips could be translated to other sectors too. Here are five tips to try:
It's the world's largest e-commerce retailer, yet Amazon breaks all the established rules.
So just how does Amazon get away with it?
The recent media obsession over superinjunctions could lead to the unthinkable: censorship of web content here in the UK.
Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top -
and sometimes overlooked - barriers to conversion.
In this article I've
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.
With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.
With this in mind, I'm constantly astounded by the shockingly poor levels of service British consumers are exposed to.
New media evangelists proudly claimed that 2010 would be the 'Year of Social Media'. The real question for me as an Online Merchandiser is
how this technology can be harnessed to turn users into buyers.
Market watchers have been touting the convergence of internet and TV services for many years, but it seems that the technology is finally getting the push that it needs.
And there are no surprises for guessing which company is at the heart of it.